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Strata Recap: Big Data Security, Disillusioned Troughs and Art Buses

The who's who of Big Data were out in full force at Strata last week, and like the fall Strata/Hadoop World event in New York, the Santa Clara showcase did not disappoint.

Allow me to share a few thoughts, straight from the Gazzang booth, which occupied prime real estate right by the food and beverage area:

1) The hype around big data has died down... a lot. Svetlana Sicular of Gartner famously (or infamously) noted early last year, big data is descending into the "Trough of Disillusionment." While that sounds awful on the surface, it's actually a sign of a maturing market. It means all the talk and chest-beating about big data is waning, and the actual tools and technologies associated with the space are starting to yield results.

The sessions at this year's conference bore that out.  In past events, sessions were dominated by "how-to's" on the latest big data platforms and applications. This year, we heard more from customers and consumers of big data. Sure, you expect to see organizations like Comcast, Netflix and Twitter at Strata, but how about the inventor of ollie, a popular skateboarding trick that I nearly killed myself trying to pull off in the mid 80s?

One session that particularly stood out was GE's talk on the Industrial Internet. Want a use case for big data, and Hadoop in particular? Look no further than how GE is enabling industrial devices (turbines, jet engines, locomotives) to connect and report back on their health, so no machine ever has to be taken offline. It's amazing to think about where this might lead.

2) The shift from big data hype to production is good for Gazzang as well. While we love to engage with organizations as early as possible in the big data buying process, the fact is that most companies don't think about data security until they start to work with sensitive, production-stage data. In years past, we'd get asked questions about whether we integrate with Hadoop, Cassandra, Mongo, Couch and Riak (by the way, the answer is yes, we do). This year, we heard from dozens of attendees about in-flight big data projects that require at-rest security. Quick shout out to our partners, Rackspace, Cloudera, Hortonworks, Pivotal, DataStax, MongoDB, sqrrl, IBM, Amazon, Basho, Couchbase and Intel for sending them our way.

3) Speaking of partners, Gazzang made and participated in a number of announcements related to our work with Big Data and Cloud leaders:

DataStax Announces Partner Network Program

Nebula Delivers Multisite Cassandra Workloads Across Private and Public Clouds

Gazzang Provides Data Encryption for Pivotal HD

Our goal is to provide customers with the most comprehensive and proven data security solutions no matter what big data platform(s) they choose. I believe our depth and breadth of experience in these environments is critical to Gazzang being recognized as "The Big Data Security Experts."

4) What good is a trade show without any fun? For the entire run of the show, the Love Potion Amphora Art/Music Bus (yes, a real thing) was parked right behind our booth. Imagine trying to hold a deep conversation about filesystem encryption with THIS over your shoulder. Despite the distraction, we did manage to make some waves of our own, and we even walked away with an award, courtesy of our friends at Forbes.

Looking forward to seeing you all back in New York later this year.

More Stories By David Tishgart

David Tishgart is a Director of Product Marketing at Cloudera, focused on the company's cloud products, strategy, and partnerships. Prior to joining Cloudera, he ran business development and marketing at Gazzang, an enterprise security software company that was eventually acquired by Cloudera. He brings nearly two decades of experience in enterprise software, hardware, and services marketing to Cloudera. He holds a bachelor's degree in journalism from the University of Texas at Austin.

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