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@BigDataExpo Authors: William Schmarzo, Liz McMillan, Karthick Viswanathan, Elizabeth White, Pat Romanski

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Infer CEO Vik Singh talks about predictive analytics and lead scoring

Purchase processAs data volumes increase and marketing channels proliferate, corporate sales teams  struggle to efficiently identify the real prospects worth an investment of their time.

At Infer, a team experienced in applying predictive analytics to the web-scale problems faced by companies like Google and Yahoo! thinks they have a solution. By combining data from internal customer relationship systems with crawls of the public web, Infer offers its customers insights into the prospects most likely to be about to buy.

Infer CEO Vik Singh joins me for this podcast, to explore the mysterious world of pre-sales and sales, and to illustrate some of the ways in which a data-driven approach can deliver value.

Read the original blog entry...

More Stories By Paul Miller

Paul Miller works at the interface between the worlds of Cloud Computing and the Semantic Web, providing the insights that enable you to exploit the next wave as we approach the World Wide Database.

He blogs at www.cloudofdata.com.

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