Welcome!

Big Data Journal Authors: Liz McMillan, Elizabeth White, Dana Gardner, Cynthia Dunlop, Gil Allouche

News Feed Item

BlueConic Closes $3 Million in Series A Funding to Fuel Aggressive Expansion into the U.S. Market

BlueConic, a company that helps brands optimize cross-channel marketing opportunities through improved customer engagement, today announced a Series A round of $3 million led by Sigma Prime Ventures. The Series A round brings the company’s total funding to $7 million. BlueConic will use the funds to fuel aggressive expansion into the U.S. market, including moving its corporate headquarters and executive team to Boston and rapidly growing its sales and marketing presence. The move comes on the heels of the company closing out 2013 with 300% year-over-year annual revenue growth.

As consumers increasingly come to expect a customized experience during each interaction with a brand, marketers struggle to deliver personalized and highly-relevant synchronized communications. According to Forrester Research’s August 2013 report, “Customer Recognition: The CI Keystone,” by James McCormick, “At scale, and across a greater slew of channels, this is much easier said than done.” BlueConic, the report reads, among other vendors helps "organizations track customers across channels by applying technology and techniques to associate multiple interactions - collected at multiple touch points - with each other; and with profiles and/or customers.”

BlueConic offers a SaaS-based online customer engagement platform that leverages a Big Data profile interaction store and machine learning to help marketers synchronize relevant communications across web, mobile and social channels in real time. Working in concert with existing marketing and web technology, the platform facilitates relevant dialogues and experiences on an individual level across all phases of the life cycle —anonymous visitors, leads and identified customers—enabling improved customer journeys and empowering brands with increased customer lifetime values and greater lift.

"BlueConic delivers a great ROI,” said Mark van Leest, media manager at Ajax, one of the largest European sports brands and a BlueConic customer. “Its unsurpassed profile-based approach delivered extremely high ticket shop click through ratios’ up to 27.5 percent and raised pre-seasonal ticket sales a whopping 36.4 percent.”

Founded in 2010 in the Netherlands by CEO Bart Heilbron and CTO Martijn van Berkum, the company already has more than 70 customers and counts leading worldwide brands such as Volvo, ING and Pitney Bowes among its customer base. To date, the BlueConic platform has served more than 10 billion interactions and manages more than 200 million user profiles on behalf of customers.

“Given all our discussions at Sigma Prime Ventures with customers in numerous mid-large U.S. enterprises, it is clear there is a huge hole in the market and a huge demand for this kind of a SaaS solution. BlueConic is answering the question currently keeping CMOs and online marketers at brands of all sizes up at night: How can I better engage anonymous prospects and known customers across an ever-growing number of online channels?” said John Simon, managing director, Sigma Prime Ventures. “The platform has proven to be extremely scalable and the company has already seen tremendous success, making them a great addition to the Sigma portfolio. We are excited to back them as they move to Boston and take the U.S. market by storm.”

BlueConic’s U.S. headquarters is located in Boston’s financial district and staffs four executives. Currently the company has a total headcount of 20 employees. The company is aggressively hiring in both sales and marketing, with projections to have 15 U.S.-based and 35 total employees by the end of 2014.

“Moving our headquarters to the U.S. marks a major milestone in BlueConic’s evolution,” said Heilbron. “Sigma is the ideal partner to help us take on this new market and next phase of growth. U.S.-based enterprise marketers are extremely sophisticated and we’re very confident they’ll see immediate and sizable value in the BlueConic platform to help them improve online customer engagement and ultimately, their contributions to sales and revenue.”

About BlueConic

BlueConic helps brands optimize cross-channel marketing opportunities through improved customer engagement. It offers a SaaS-based online customer engagement platform that leverages a Big Data profile interaction store and machine learning to help marketers synchronize relevant communications across web, mobile and social channels in real time. More than 70 brands currently trust the platform to solve their customer engagement, channel optimization and permission marketing challenges, including Volvo, ING and Pitney Bowes and others. Founded in 2010, the company is headquartered in Boston, with offices in Europe. Learn more at www.blueconic.com.

About Sigma Prime Ventures

Sigma Prime Ventures is a venture capital firm that invests in early stage companies in the areas of SaaS, Cloud, Mobile, Disruptive Technologies and Technology-Enabled Services. The Partnership focuses on great entrepreneurs and works in conjunction with them to build great companies. The firm’s partners have deep operating and startup experience, collectively having founded 11 companies, provided executive leadership to 17 companies, and had exits worth over $4.2B. Since 1984, the firm’s partners have fostered the growth & exit of numerous technology companies, including Internet Security Systems (IPO), m-Qube (acquired by VeriSign), Storage Networks (IPO), Vignette (IPO), Vlingo (acquired by Nuance), Aprimo (acquired by Teradata), Initiate (acquired by IBM), Octane (acquired by e.Piphany), OpenPages (acquired by IBM), Tradex (acquired by Ariba) and others. Sigma Prime Ventures has offices in Boston and New York City, and invests across the U.S. with a focus on the East Coast. For more information, please visit http://www.sigmaprime.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@BigDataExpo Stories
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
Vichara Technologies in Hoboken, New Jersey is expanding its capabilities in big data from origins on Wall Street into other areas, and thereby demonstrating the growing marketplace for advanced big-data analytics services. The next BriefingsDirect deep-dive big data benefits case study interview explores how Vichara Technologies in Hoboken, New Jersey is expanding its capabilities in big data from origins on Wall Street into other areas, and thereby demonstrating the growing marketplace for ad...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
Scene scenario: 10 am in a boardroom somewhere, second round of coffees served, Danish and donuts untouched, a quiet hush settles. “Well you know what guys? (and, by the use of the term guys I mean to include both sexes here assembled) – the trouble that we have as a company is that we are, to put it bluntly, just a little analytics poor,” said the newly appointed Chief Analytics Officer. That we should consider a firm to be analytically deficient or poor is a profound comment on our modern ag...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to th...
As cloud gives an opportunity to businesses to buy services externally – how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, provided answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He also discussed Intercloud and Cisco’s investment on it.
Working with Big Data is challenging, especially when decision makers depend on market insights and intelligence from your data but don't have quick access to it or find it unusable. In their session at 6th Big Data Expo, Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia; Zel Bianco, President, CEO and Co-Founder of Interactive Edge of Solgenia; and Ermanno Bonifazi, CEO & Founder at Solgenia, discussed how a revolutionary cloud-based BI along with mobile analytics is already c...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...