Welcome!

Big Data Journal Authors: Mark Cravotta, Elizabeth White, Pat Romanski, Liz McMillan, Roger Strukhoff

News Feed Item

Video Ad Tech Systems: Inventory Clearing, Trafficking, Spend and Business Operations Analytics: 2014 - 2016

NEW YORK, Feb. 6, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Video Ad Tech Systems: Inventory Clearing, Trafficking, Spend and Business Operations Analytics: 2014 – 2016

http://www.reportlinker.com/p02005751/Video-Ad-Tech-Systems-Inventory-Clearing-Trafficking-Spend-and-Business-Operations-Analytics-2014-–-2016.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Advertising

The report, Video Ad Tech Systems: Inventory Clearing, Trafficking, Spend and Business Operations Analytics: 2014 – 2016, delivers a segment-by-segment portrait of the sector's economic fundamentals, growth trajectories, media CPMs, serving CPMs, formats supported, business models and marginal performance yielding net revenue.

Each segment (video ad networks, trafficking platforms and programmatic technologies) is analyzed against monthly and annual unduplicated inventory, sources of supply and demand, percentage of spend by format (in-stream, in-banner, display and overlay), including domestic and international undertakings.

Video ad networks cleared 17.2% of video spend, trafficking platforms delivered the equivalent of 55.9% of sector share, and programmatic systems handled 26.9%.

The digital video advertising industry's roaring momentum toward workflow efficiency and big data utilization--enriching inventory transparency and audience demographics--has resulted in a marketplace rapidly closing the monetization gap across the video ad tech ecosystem, synchronizing inventory and media spend growth.

As buyers increasingly adopt a range of programmatic tools to better manage cross-platform demand, publishers are responding with selling tools and issuing RFP's that address complex criterions for desirable automated trading outcomes.

The digital video advertising sector is poised to return $4.4 billion in total net revenue (excluding AOL/Adap.tv and Google's properties) by year-end 2016.

The Q & A Forums are important complements to this data-rich study, with insights tendered by the sector's foremost innovators: Adobe Primetime, BlackArrow, Blinkx, BrightRoll, Collective, FreeWheel, LiveRail, Martini, DG/MediaMind, Mixpo, SET Media, Rocket Fuel, SpotXChange, Videology, Vindico, Visible Measures, YuMe, Inc. and others.

"This concentrated inventory, spend, business operations and sector analytics report is an investment vehicle for agencies, brands, publishers, operators, consulting practices, tech media services firms, VCs and investment banks," commented research director Paul A. Palumbo.

TABLE of CONTENTS

EXECUTIVE SUMMARY 1

Efficiency and Confidence: the Market Is Optimizing Against Audience

Demographics, Screen Device and Impression Transparency 1

Inventory Management, Trafficking and Media Clearing Ecosystem Fundamentals 2014 – 2016 1

Digital Video Advertising Ecosystem 2

Digital Video Ad Spend Share by Tech Platform 2013 3

Digital Video Ad Spend: 2008 – 2016 4

Digital Video Ad Spend by Tech Sector: 2013 5

Aggregated Inventory and Media Spend Annual Percentage Change: 2008 – 2013 6

Digital Video Advertising Ecosystem: Net Revenue by Segment (Post Publisher Payouts,

and Including All Platform Related Fees) Reveals Programmatic Strength in 2013 7

Digital Video Ad Clearing and Trafficking Ecosystem: Market Net Revenue Share

by Technology Segment 2008 - 2016 8

DIGITAL VIDEO ADVERTISING TERMINOLOGY and DEFINITIONS 9

INTRODUCTION TO THE DIGITAL VIDEO ADVERTISING ECOSYSTEM 2014 - 2016 15

Efficiency and confidence: the Market Is Optimizing against Audience Demographics, Screen Device and Impression Transparency 15Inventory Management, Trafficking and Media Clearing Ecosystem Fundamentals2014 - 2016 15Video Ad Spend Summary Totals by Ad Clearing and Trafficking Segment: Unduplicated Spend Analysis 2008 - 2013 19Video Spend Economics and GRP Economies: Screen Depth Creates More Views, Greater Reach and In-Stream Inventory, Combined with Data-Enhanced Audience/Impression Analytics Brand Advertisers Want 20Rise of the Machines: Programmatic Systems Touch 27% of Digital Video Spend in 2013, Going Higher in 2014 – 2016 as Publishers Respond to Multi-Platform Buyers 21Video Ad Serving/Impression Outcomes/Dynamic Creative/Campaign Management 24IP-Based Authenticated Sign-In is Here, Though Currently a Makeshift Reality: Usage, Present and Future Video Spend Indicators 24Video CPMs: the Yin and Yang of Big Data, the Cross-Platform Inventory Surge, Greater Audience and Impression Transparency 26Business Operations and Topline Revenue Recognition; Calculation of Unduplicated Video Ad Spend and Post Publisher Payout "Net" Revenue 26Video Ad Networks, Tech/Trafficking Platforms, Auctions, Exchanges and RTBs Enable $7.2 Billion in 2013 Video Spend 27Summary Totals by Ad Clearing, Trafficking Segment: Video Spend Estimates and Analysis 2008 - 2013 with Forecasts through 2016 30Video Inventory/Spend Conclusion: Workflow, Management, Trafficking, Clearing, Audience and Impression Systems plus Data Analytics are in Fact Creating Greater Market Efficiencies 31A Thriving Ecosystem: Market Entrants, Positions, Technologies and Areas of Solutions Specialization 36Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Bidding Management, SSPs and DSPs: 2014 36Video Advertising Networks/Platforms: 2014 39Video Ad Trafficking Platforms: 2014 39Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science: 2014 40The Video Advertising Ecosystem 2014: Market Positions and Business Models 41Video Advertising Networks, Ad Trafficking, Bid Management Platforms, Auctions, Exchanges, RTBs, SSPs and DSPs: Inventory Pricing and Business Models 2014 44Video Advertising Networks, Ad Trafficking, Platforms, Auctions, Exchanges, RTBs: Domestic/International Reach, Desktop/Mobile/Tablet/Ott Breakout 2013 - 2014 46Networks, Platforms and Bid Management Systems: Digital Video Inventory Analytics 2008-2013 48Video Advertising Networks, Ad Trafficking Platforms, Auctions, Exchanges, RTBs, SSPs and DSPs: Access to Inventory 2008 - 2013/2014 50Video Advertising Networks, Ad Trafficking Platforms, Auctions, Exchanges, RTBs, SSPs and DSPs: Inventory Pricing Analysis 2008 - 2013 52Aggregated Digital Video Media Spend: Relentless Pursuit of Transparency/Efficiency Leads to Supply/Demand Equilibrium 54Video Advertising Networks, Ad Trafficking Platforms, Auctions, Exchanges, RTBs, SSPs and DSPs: Aggregated Media Spend 2008 - 2013 57Digital Video Spend Growth by Technology Segment (Networks, Exchanges and Trafficking Platforms): Five-Year CAGRs reveal High Double-Digit Rates 59Video Ad Trafficking Platforms Deliver 55.9% of Sector Spend in 2013 61Video Ad Spend Summary Totals by Ad Clearing, Trafficking Segments: 2008 - 2013 63Digital Video Advertising: Business Models, Inventory Billing/Pricing Models and Business Operations 64Video Advertising Networks, Ad Trafficking, Bid Management Platforms, Auctions, Exchanges, RTBs, SSPs and DSPs: Inventory Pricing and Business Models 2014 64Digital Video Advertising Ecosystem: Net Revenue by Segment (Post Publisher Payouts, and Including All Platform Related Fees) Reveals Programmatic Strength in 2013 66Video Ad Clearing and Trafficking Ecosystem: Annual Platform Revenue and Forecast 2008 - 2016 69Net Revenue/Platform Analysis Including AOL-Adap.TV 69Video Ad Clearing and Trafficking Ecosystem: Annual Platform Revenue and Forecast 2008 - 2016 71Net Revenue Analysis Including AOL-Adap.TV and Google 71Video Ad Clearing and Trafficking Ecosystem: Annual Platform Revenue and Forecast 2008 - 2016 74

SECTION ONE 75

Video Ad Networks/Platforms 2008 – 2016: Segment Dynamics 75Video Ad Networks Manage $1.25 Billion in 2013 Media Spend 76Video Ad Networks and Platforms: Unduplicated Video Spend Analysis 2008-2013 77Ad Networks: Video Media Spend Estimates and Analysis 2008 - 2013 with Forecasts through 2016 80Video Ad Network Inventory Rose by 74.8% in 2013, Spend by 57.9% 81Video Ad Networks 2008 - 2013: Inventory and Spend Growth 81Five Year Analysis of Video Ad Network eCPMs Reflect Inventory Availability, Formats Supported (and Monetized) Plus Device Proliferation 84Video Ad Network CPM Analysis: 2008 - 2013 84Video Advertising Networks/Platforms: Aggregate and Unduplicated Inventory, Spend and eCPM Analysis 2008 - 2013 86Video Advertising Networks/Platforms: Aggregate and Unduplicated Inventory, Spend and eCPM Analysis 2008 - 2013 87Video Ad Networks 2008 – 2016: Media Operations and Total Platform Revenue 89Video Advertising Networks/Platforms: Annual Platform Revenue and Forecast 2008 - 2016 90Video Advertising Networks/Platforms: Post Publisher Payout Gross Margin Analysis 2008 - 2013 94Video Advertising Networks/Platforms: Total Platform Revenue and Forecast Analysis 2008 - 2016 95Q & A FORUM: EXECUTIVE EXCHANGE 96• BLINKX 96• JUN GROUP 102• MARTINI 109• NDN (News Distribution Network) 115• SETMEDIA 120• SUNDAYSKY 126• TREMOR VIDEO 131• VISIBLE MEASURES 136• YUME INC. 145

SECTION TWO 152

Video Ad Trafficking and Tech Platforms 2008 – 2016: Segment Dynamics 152Video Ad Trafficking Platforms Deliver $4 Billion in Video Ad Spend in 2013 153Video Ad Trafficking Segment: Unduplicated Media Spend Analysis 2008 - 2013 154Video Ad Trafficking Platforms Projected to Deliver $6.8 Billion in Video Spend by 2016 156Summary Totals by Ad Clearing, Trafficking Segment: Video Spend Estimates and Analysis 2008 - 2013 with Forecasts through 2016 158Summary In-Banner Video Spend and eCPM Analysis: 2013 159Summary In-Stream Video Spend and eCPM Analysis: 2013 159Video Ad Trafficking Platforms: Inventory and Spend Growth 161Video Ad Trafficking Platforms: Aggregate and Unduplicated Inventory, Spend and eCPM Analysis 2008 - 2013 162Video Ad Trafficking/Platforms/Analytics/Services: Media Spend 2008 - 2013 164Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science: Total Inventory and In-Banner Video Share 2008 - 2013 165Video Ad Trafficking Tech Solutions Score $636.8 Million in 2013 Platform Revenue 166Ad Trafficking and Management Platform Revenue: 2008 - 2016 168Video Ad Trafficking/Platforms/Analytics/Services: Total Platform/Topline Revenue Analysis with Forecasts 2008 - 2016 169Video Ad Trafficking/Platforms/Analytics/Services 2008 - 2013: Gross Margin and Topline Revenue Analysis 2008 – 2013 170Video Ad Clearing and Trafficking Ecosystem: Annual Platform Revenue and Forecast 2008 - 2016 172Video Ad Clearing and Trafficking Ecosystem: Annual Platform Revenue and Forecast 2008 - 2016 172Q & A FORUM: EXECUTIVE EXCHANGE 173• ADOBE PRIMETIME 173• adRise 178• BLACKARROW 182• DYNAMIX 189• DG/MediaMind 192• FREEWHEEL 199• JWPLAYER 209• MIXPO 212• POINTROLL 219• VINDICO 225

SECTION THREE 231

Video Advertising Auctions, Exchanges and RTBs 2008-2016: Segment Dynamics 231In a Deeply Screened World, Automation Reduces Complexity 231Automated/Programmatic Video Ad Spend at $1.96 Billion in 2013, up 60.6% 235Summary Totals by Video Ad Clearing Segment: Auctions, Exchanges, RTBs and Bid Management: Unduplicated Spend Analysis 2008 - 2013 236Summary Totals by Ad Clearing, Trafficking Segment: Video Spend Estimates and Analysis 2008 - 2013 with Forecasts through 2016 237Auctions, Exchanges and RTB Efficiencies Are Driving the Segment toward Inventory and Spend Growth Equilibrium 238Digital Video Auctions, Exchanges and RTBs 2008 - 2013: Inventory and Spend Analysis 239Video Ad Networks 2008 - 2013: Inventory and Spend Growth 241Video Ad Trafficking Platforms: Inventory and Spend Growth 241Auction and Exchange Video Inventory Surpasses 436 Billion in 2013 241Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science: Unduplicated Inventory, Spend and eCPM by Transaction Solution 2008 - 2013 242Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science: Media Spend Value by Solution 2008 - 2013 243Video Auction, Exchange and RTB Net Revenue Analytics 2008 – 2013 244Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science 2008 - 2013: Gross Margin and Media Clearing-Related Revenue Analysis 245Exchanges and Programmatic Trading Net Revenue Analysis: 2008 - 2013 246Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science 2008 - 2016: Total Platform Revenue Analytics and Forecast 247Auctions, Exchanges and RTBs: Net Revenue Comparisons 2008 - 2016 248Excluding Google Properties, the Independent Auction, Exchange and RTB Market Segment Is Forecast to Generate Net Revenue of $1 Billion in 2014 251Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science 2008 - 2016: Total Platform Revenue Analytics and Forecast 252Q & A FORUM: EXECUTIVE EXCHANGE 253• BRIGHTROLL 253• COLLECTIVE 260• KITARA MEDIA 265• LIVERAIL 269• MADISON LOGIC 275• ROCKET FUEL 280• SPOTXCHANGE 285• VIDEOLOGY 292

To order this report: Video Ad Tech Systems: Inventory Clearing, Trafficking, Spend and Business Operations Analytics: 2014 – 2016 http://www.reportlinker.com/p02005751/Video-Ad-Tech-Systems-Inventory-Clearing-Trafficking-Spend-and-Business-Operations-Analytics-2014-–-2016.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Advertising

__________________________
Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Cloud Expo Breaking News
After a couple of false starts, cloud-based desktop solutions are picking up steam, driven by trends such as BYOD and pervasive high-speed connectivity. In his session at 15th Cloud Expo, Seth Bostock, CEO of IndependenceIT, cuts through the hype and the acronyms, and discusses the emergence of full-featured cloud workspaces that do for the desktop what cloud infrastructure did for the server. He’ll discuss VDI vs DaaS, implementation strategies and evaluation criteria.
There will be 50 billion Internet connected devices by 2020. Today, every manufacturer has a propriety protocol and an app. How do we securely integrate these "things" into our lives and businesses in a way that we can easily control and manage? Even better, how do we integrate these "things" so that they control and manage each other so our lives become more convenient or our businesses become more profitable and/or safe? We have heard that the best interface is no interface. In his session at Internet of @ThingsExpo, Chris Matthieu, Co-Founder & CTO at Octoblu, Inc., will discuss how these devices generate enough data to learn our behaviors and simplify/improve our lives. What if we could connect everything to everything? I'm not only talking about connecting things to things but also systems, cloud services, and people. Add in a little machine learning and artificial intelligence and now we have something interesting...
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research data, war stories, case studies, and recommendations.
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to build reliable, affordable and scalable hybrid cloud storage solutions. Cloudian actively partners with leading cloud computing environments including Amazon Web Services, Citrix Cloud Platform, Apache CloudStack, OpenStack and the vast ecosystem of S3 compatible tools and applications. Cloudian's customers include Vodafone, Nextel, NTT, Nifty, and LunaCloud. The company has additional offices in China and Japan.
SYS-CON Events announced today that Esri has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Esri inspires and enables people to positively impact the future through a deeper, geographic understanding of the changing world around them. For more information, visit http://www.esri.com.
Cloud Computing is evolving into a Big Three of Amazon Web Services, Google Cloud, and Microsoft Azure. Cloud 360: Multi-Cloud Bootcamp, being held Nov 4–5, 2014, in conjunction with 15th Cloud Expo in Santa Clara, CA, delivers a real-world demonstration of how to deploy and configure a scalable and available web application on all three platforms. The Cloud 360 Bootcamp, led by Janakiram MSV, an analyst with Gigaom Research, is the first bootcamp that introduces the core concepts of Infrastructure as a Service (IaaS) based on the workings of the Big Three platforms – Amazon EC2, Google Compute Engine, and Azure VMs. Bootcamp attendees will get to see the big picture and also receive the knowledge needed to make the best cloud decisions for their business applications and entire enterprise IT organization.
“Distrix fits into the overall cloud and IoT model around software-defined networking. There’s a broad category around software-defined networking that’s focused on data center, and we focus on the WAN,” explained Jay Friedman, President of Distrix, in this SYS-CON.tv interview at the Internet of @ThingsExpo, held June 10-12, 2014, at the Javits Center in New York City. Internet of @ThingsExpo 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world.
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at 15th Internet of @ThingsExpo, Chad Jones, Vice President, Product Strategy of LogMeIn's Xively IoT Platform, will show you how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
“The Internet of Things is a wave that has arrived and it’s growing really fast. The concern at Aria Systems is making sure that people understand the ramifications of their attempts to monetize whatever it is they build on the Internet of Things," explained C Brendan O’Brien, Co-founder and Chief Architect at Aria Systems, in this SYS-CON.tv interview at the Internet of @ThingsExpo, held June 10-12, 2014, at the Javits Center in New York City. Internet of @ThingsExpo 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world.
The Internet of Things is a natural complement to the cloud and related technologies such as Big Data, analytics, and mobility. In his session at Internet of @ThingsExpo, Joe Weinman will lay out four generic strategies – digital disciplines – to exploit emerging digital technologies for strategic advantage. Joe Weinman has held executive leadership positions at Bell Labs, AT&T, Hewlett-Packard, and Telx, in areas such as corporate strategy, business development, product management, operations, and R&D.
SYS-CON Events announced today that DevOps.com has been named “Media Sponsor” of SYS-CON's “DevOps Summit at Cloud Expo,” which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. DevOps.com is where the world meets DevOps. It is the largest collection of original content relating to DevOps on the web today Featuring up-to-the-minute news, feature stories, blogs, bylined articles and more, DevOps.com is where the thought leaders of the DevOps movement make their ideas known.
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that allow marketers to cut through the noise and design their campaigns around strong, predictive signals, rather than arbitrary statistics. SendGrid sends up to half a billion emails a day for customers such as Pinterest and GitHub. All this email adds up to more text than produced in the entire twitterverse. We track events like clicks, opens and deliveries to help improve deliverability for our customers – adding up to over 50 billion useful events every month. While SendGrid data covers only abo...
SYS-CON Events announced today that the Web Host Industry Review has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Since 2000, The Web Host Industry Review has made a name for itself as the foremost authority of the Web hosting industry providing reliable, insightful and comprehensive news, reviews and resources to the hosting community. TheWHIR Blogs provides a community of expert industry perspectives. The Web Host Industry Review Magazine also offers a business-minded, issue-driven perspective of interest to executives and decision-makers. WHIR TV offers on demand web hosting video interviews and web hosting video features of the key persons and events of the web hosting industry. WHIR Events brings together like-minded hosting industry professionals and decision-makers in local communities. TheWHIR is an iNET Interactive property.
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.