Welcome!

@BigDataExpo Authors: Pat Romanski, Elizabeth White, Jnan Dash, Kong Yang, Liz McMillan

News Feed Item

Market Challenges for Big Data Solutions Providers

NEW YORK, Feb. 4, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Market Challenges for Big Data Solutions Providers
http://www.reportlinker.com/p02005754/Market-Challenges-for-Big-Data-Solutions-Providers.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Open_Source_and_Free_Software

On the brink of any new high tech era, the temptation is strong for solution providers to hype the benefits and minimize the disruption that such major shifts can produce. In these early days, one of the most important missing pieces in the Big Data puzzle has to do with accurately articulating both the potential payoffs and the attendant challenges. In this paper, Frost & Sullivan ventures some observations about these communication challenges. To illustrate these observations, we take a look at how Oracle is approaching the Big Data market, how Netflix defected from Oracle to Amazon Web Services (AWS), and how Salesforce.com opted to combine Oracle solutions with those of newer solution providers.

Introduction

Once upon a time, databases were static information repositories, housed on expensive mainframe computers, updated in planned and consistent cycles, and accessible only to those who could mount the drives, punch the cards and paper tapes, and decipher the cryptic output. Fast forward fifty years, and Excel lets everyone enter and retrieve whatever data they can gather, while organizations seem to have as many databases as they have departments, projects and accounting auditors.

Data storage options also have evolved, from basement vaults and offsite bunkers full of tapes and disc arrays, to data warehouses, mirrored systems, storage area networks, and instances in service provider network clouds.

Advances in computing power and network capacity have greatly expanded our ability to collect, store, analyze and transport the data needed to support our traditional social and economic activities; while at the same time they are stimulating the generation of vast new data stores. We generate this new data every time we use our smart phones and tablets to "go online" and check the weather, update our calendars, order a pizza, or download a podcast.
Companies like Amazon and Google pioneered the concept of Big Data—basically by using commodity servers, copious bandwidth and open sourced software platforms as substitutes for what was then the gold standard for data management: complex, special-purpose hardware and software running over carefully engineered networks. These early adopters discovered that their new environments were not only more cost-effective but also more scalable than traditional data processing, networking and storage solutions. While Big Data applications used by these online pioneers and by the scientific community (Big Science) have been well underway for a decade or more, successful implementations in more mainstream market segments are just beginning to accumulate.

There is a simple reason why so many different types of vendors have a stake in the multi-billion dollar market for Big Data solutions. It's the same reason why so many different types of organizations are trying to figure out how they might put Big Data to work in their own environments and on their own applications. Everyone senses that Big Data could be the next crucial and pervasive information technology, as transformative and necessary as its computing and networking antecedents have proven to be over the past fifty years.

On the brink of any new high tech era, the temptation is strong for solution providers to hype the benefits and minimize the disruption that such major shifts can produce. In these early days, one of the most important missing pieces in the Big Data puzzle has to do with accurately articulating both the potential payoffs and the attendant challenges. In this paper, Frost & Sullivan ventures some observations about these communication challenges. To illustrate these observations, we take a look at how Oracle is approaching the Big Data market, how Netflix defected from Oracle to Amazon Web Services (AWS), and how Salesforce.com opted to combine Oracle solutions with those of newer solution providers.

Oracle: How One Big Vendor Does Big Data

In a recent LinkedIn article posted by Mark Hurd, late of HP and now leading Oracle, Hurd mischaracterizes Big Data as one of several "modern business challenges," including mobile, social, real-time visibility and decision-making, and deeper and longer-lasting customer engagements and experiences. Although Big Data initiatives have already begun to address all the other items on Hurd's list, his solution is what he calls "truly modern IT systems," and he broadly dismisses legacy systems as "stuff in the basement that creates little or no value."

Perhaps it's a bit unfair to fault Hurd for using the kind of marketing message so common in the high-tech industry, which is often broadly criticized for over-simplification and an exaggerated sense of urgency. And it isn't a surprise that Hurd is again dissing legacy IT installations; after all, he made part of his reputation at HP by inverting the IT truism that legacy systems eat up % of most IT budgets, leaving only % for innovation and growth initiatives. However, when he claims that, by spending less than that % on these "truly modern IT systems," organizations could "liberate precious IT dollars from low-value or no-value infrastructure and integration" and "not only help drive customer-focused innovation, but also help to cut overall IT spending at the same time"—well, here we have a great example of the need to better articulate Big Data's promises and challenges.

Big traditional IT solution providers, like Oracle, who are pitching Big Data also may want to soft-pedal the urgency aspect for a while. That's because the "stuff in the basement that creates little or no value" is still a primary revenue generator for these vendors, who collect stiff fees for ongoing licensing and support. It's also the functional IT backbone of the installed base of customers who pay those fees. Neither these vendors nor their customers are really in a position to simply yank these systems out and start over with a clean sheet of paper.

Table Of Contents

1 | MARKETING CHALLENGES FOR BIG DATA SOLUTION PROVIDERS

BDA 2-01
1. Introduction
2. Oracle: How One Big Vendor Does Big Data
3. Netflix: New Solutions for New Companies with New Tactics
4. Salesforce.com: Having It Both Ways
5. Frost & Sullivan - The Last Word
6. About Frost & Sullivan

To order this report: Market Challenges for Big Data Solutions Providers
http://www.reportlinker.com/p02005754/Market-Challenges-for-Big-Data-Solutions-Providers.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Open_Source_and_Free_Software

__________________________
Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@BigDataExpo Stories
Quickly find the root cause of complex database problems slowing down your applications. Up to 88% of all application performance issues are related to the database. DPA’s unique response time analysis shows you exactly what needs fixing - in four clicks or less. Optimize performance anywhere. Database Performance Analyzer monitors on-premises, on VMware®, and in the Cloud, including Amazon® AWS and Azure™ virtual machines.
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
@ThingsExpo has been named the Most Influential ‘Smart Cities - IIoT' Account and @BigDataExpo has been named fourteenth by Right Relevance (RR), which provides curated information and intelligence on approximately 50,000 topics. In addition, Right Relevance provides an Insights offering that combines the above Topics and Influencers information with real time conversations to provide actionable intelligence with visualizations to enable decision making. The Insights service is applicable to eve...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...