Welcome!

@BigDataExpo Authors: Liz McMillan, Scott Allen, William Schmarzo, Elizabeth White, Donald Meyer

News Feed Item

Market Challenges for Big Data Solutions Providers

NEW YORK, Feb. 4, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Market Challenges for Big Data Solutions Providers
http://www.reportlinker.com/p02005754/Market-Challenges-for-Big-Data-Solutions-Providers.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Open_Source_and_Free_Software

On the brink of any new high tech era, the temptation is strong for solution providers to hype the benefits and minimize the disruption that such major shifts can produce. In these early days, one of the most important missing pieces in the Big Data puzzle has to do with accurately articulating both the potential payoffs and the attendant challenges. In this paper, Frost & Sullivan ventures some observations about these communication challenges. To illustrate these observations, we take a look at how Oracle is approaching the Big Data market, how Netflix defected from Oracle to Amazon Web Services (AWS), and how Salesforce.com opted to combine Oracle solutions with those of newer solution providers.

Introduction

Once upon a time, databases were static information repositories, housed on expensive mainframe computers, updated in planned and consistent cycles, and accessible only to those who could mount the drives, punch the cards and paper tapes, and decipher the cryptic output. Fast forward fifty years, and Excel lets everyone enter and retrieve whatever data they can gather, while organizations seem to have as many databases as they have departments, projects and accounting auditors.

Data storage options also have evolved, from basement vaults and offsite bunkers full of tapes and disc arrays, to data warehouses, mirrored systems, storage area networks, and instances in service provider network clouds.

Advances in computing power and network capacity have greatly expanded our ability to collect, store, analyze and transport the data needed to support our traditional social and economic activities; while at the same time they are stimulating the generation of vast new data stores. We generate this new data every time we use our smart phones and tablets to "go online" and check the weather, update our calendars, order a pizza, or download a podcast.
Companies like Amazon and Google pioneered the concept of Big Data—basically by using commodity servers, copious bandwidth and open sourced software platforms as substitutes for what was then the gold standard for data management: complex, special-purpose hardware and software running over carefully engineered networks. These early adopters discovered that their new environments were not only more cost-effective but also more scalable than traditional data processing, networking and storage solutions. While Big Data applications used by these online pioneers and by the scientific community (Big Science) have been well underway for a decade or more, successful implementations in more mainstream market segments are just beginning to accumulate.

There is a simple reason why so many different types of vendors have a stake in the multi-billion dollar market for Big Data solutions. It's the same reason why so many different types of organizations are trying to figure out how they might put Big Data to work in their own environments and on their own applications. Everyone senses that Big Data could be the next crucial and pervasive information technology, as transformative and necessary as its computing and networking antecedents have proven to be over the past fifty years.

On the brink of any new high tech era, the temptation is strong for solution providers to hype the benefits and minimize the disruption that such major shifts can produce. In these early days, one of the most important missing pieces in the Big Data puzzle has to do with accurately articulating both the potential payoffs and the attendant challenges. In this paper, Frost & Sullivan ventures some observations about these communication challenges. To illustrate these observations, we take a look at how Oracle is approaching the Big Data market, how Netflix defected from Oracle to Amazon Web Services (AWS), and how Salesforce.com opted to combine Oracle solutions with those of newer solution providers.

Oracle: How One Big Vendor Does Big Data

In a recent LinkedIn article posted by Mark Hurd, late of HP and now leading Oracle, Hurd mischaracterizes Big Data as one of several "modern business challenges," including mobile, social, real-time visibility and decision-making, and deeper and longer-lasting customer engagements and experiences. Although Big Data initiatives have already begun to address all the other items on Hurd's list, his solution is what he calls "truly modern IT systems," and he broadly dismisses legacy systems as "stuff in the basement that creates little or no value."

Perhaps it's a bit unfair to fault Hurd for using the kind of marketing message so common in the high-tech industry, which is often broadly criticized for over-simplification and an exaggerated sense of urgency. And it isn't a surprise that Hurd is again dissing legacy IT installations; after all, he made part of his reputation at HP by inverting the IT truism that legacy systems eat up % of most IT budgets, leaving only % for innovation and growth initiatives. However, when he claims that, by spending less than that % on these "truly modern IT systems," organizations could "liberate precious IT dollars from low-value or no-value infrastructure and integration" and "not only help drive customer-focused innovation, but also help to cut overall IT spending at the same time"—well, here we have a great example of the need to better articulate Big Data's promises and challenges.

Big traditional IT solution providers, like Oracle, who are pitching Big Data also may want to soft-pedal the urgency aspect for a while. That's because the "stuff in the basement that creates little or no value" is still a primary revenue generator for these vendors, who collect stiff fees for ongoing licensing and support. It's also the functional IT backbone of the installed base of customers who pay those fees. Neither these vendors nor their customers are really in a position to simply yank these systems out and start over with a clean sheet of paper.

Table Of Contents

1 | MARKETING CHALLENGES FOR BIG DATA SOLUTION PROVIDERS

BDA 2-01
1. Introduction
2. Oracle: How One Big Vendor Does Big Data
3. Netflix: New Solutions for New Companies with New Tactics
4. Salesforce.com: Having It Both Ways
5. Frost & Sullivan - The Last Word
6. About Frost & Sullivan

To order this report: Market Challenges for Big Data Solutions Providers
http://www.reportlinker.com/p02005754/Market-Challenges-for-Big-Data-Solutions-Providers.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Open_Source_and_Free_Software

__________________________
Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@BigDataExpo Stories
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Isomorphic Software will exhibit at SYS-CON's [email protected] at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, high-productivity enterprise web applications for any device. SmartClient couples the industry’s broadest, deepest UI component set with a java server framework to deliver an end-...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
In the rush to compete in the digital age, a successful digital transformation is essential, but many organizations are setting themselves up for failure. There’s a common misconception that the process is just about technology, but it’s not. It’s about your business. It shouldn’t be treated as an isolated IT project; it should be driven by business needs with the committed involvement of a range of stakeholders.