Welcome!

@DXWorldExpo Authors: Elizabeth White, Pat Romanski, Yeshim Deniz, Zakia Bouachraoui, Carmen Gonzalez

Blog Feed Post

Gigya analyses fans of opposing Super Bowl teams to demonstrate depth of insight

New social media tool provides marketers with unparalleled insight of consumer identities

Gigya, the Connected Consumer Management Suite, today announced the release of a transformative tool to power data-driven marketing: Consumer Insights. The product allows marketers to gain a complete understanding of their user-bases by aggregating data from Gigya products such as Social Login, Registration-as-Service, Gamification and Social Plugins and providing visual insights about user identities and on-site behaviours.

To showcase the product's depth, Gigya examined the fan bases of the Seattle Seahawks and Denver Broncos, the two contenders in this year's Super Bowl, and how the two audiences differ.

Gigya was able to discern that Denver Broncos have a high concentration of fans outside of Colorado, in states such as New York, California and New Mexico, while Seahawks fans are heavily concentrated in the Pacific Northwest. Broncos fans also tend to enjoy more light-hearted, family-oriented movies such as Finding Nemo and Shrek whereas Seahawks fans enjoy action/adventure films such as Star Wars and The Dark Knight. Insights like these highlight the differences between user bases that marketers need to understand in order to best reach an audience.

The depth of understanding that Consumer Insights can provide is both flexible and powerful enough to rapidly provide these sorts of valuable insights on any comparative demographics. Marketers in the UK could easily use the tool to discern the differences in taste and preferences between, for example, Manchester United and Manchester City fans ahead of a derby, or the differences between viewers of BBC Breakfast and Daybreak.

"Marketers are tired of hearing companies preach about 'Big Data' and the vague ways they should be using it," said Patrick Salyer, CEO of Gigya. "Consumer Insights finally puts massive amounts of modern consumer data - everything from users' interests, to their Facebook likes, to the articles they've commented on - into one dashboard that actually shows marketers what they need to know about their users, complete with the integrations with the marketing platforms they already use."

Consumer Insights allows marketers to easily query Gigya's Identity Storage database and tie identity information with internal key performance indicators (KPIs) to understand what psychographic and demographic information is driving meaningful behaviours such as purchases, commenting or sharing.

Example queries include:

  • "What are the interests of customers who have made purchases of £120 or more?"
  • "Which users on my site are the most influential and are well-educated?"
  • "What music artists are most popular among millennials on my site?"

Marketers can then create valuable user subdivisions that can be directly imported into the more than 30 different email marketing, ad-serving, content recommendation, SMS marketing and other marketing platforms integrated with Gigya through the NEXUS Partner Ecosystem. All information is captured by Gigya's technology and collected through strict and transparent permissions when users log into sites using Gigya's Registration-as-a-Service and Social Login.

Several Gigya customers, including KLM, will be using the new tool to better understand their users and optimize their marketing efforts by using Consumer Insights to create advanced audience segments.

---ENDS---

More information about Consumer Insights can be found at: http://www.gigya.com/consumer-insights/

About Gigya
Gigya's Connected Consumer Management Suite enables the world's largest brands, including Pepsi, Verizon and ABC to understand and connect more closely with today's mobile and socially connected consumers. The company's technology helps businesses access, consolidate and manage permission-based identity and behavior data, while providing deep customer insights that turn data into action.

Through products like Social Login, Registration-as-a-Service, Consumer Insights, Social Analytics Social Plugins and Gamification, Gigya provides customers with the rich data, intelligence, and tools needed to reach consumers with the right messages, on the right platforms at the right time. Gigya drives user acquisition and engagement for 700 enterprises and reaches 1.5 billion unique users per month, ensuring that today's businesses stay relevant in the age of the connected consumer.

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

DXWorldEXPO Digital Transformation Stories
Today's workforce is trading their cubicles and corporate desktops in favor of an any-location, any-device work style. And as digital natives make up more and more of the modern workforce, the appetite for user-friendly, cloud-based services grows. The center of work is shifting to the user and to the cloud. But managing a proliferation of SaaS, web, and mobile apps running on any number of clouds and devices is unwieldy and increases security risks. PJ Hough, Citrix Executive Vice President and...
Cloud-Native thinking and Serverless Computing are now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that pro...
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Never mind that we might not know what the future holds for cryptocurrencies and how much values will fluctuate or even how the process of mining a coin could cost as much as the value of the coin itself - cryptocurrency mining is a hot industry and shows no signs of slowing down. However, energy consumption to mine cryptocurrency is one of the biggest issues facing this industry. Burning huge amounts of electricity isn't incidental to cryptocurrency, it's basically embedded in the core of "mini...
The term "digital transformation" (DX) is being used by everyone for just about any company initiative that involves technology, the web, ecommerce, software, or even customer experience. While the term has certainly turned into a buzzword with a lot of hype, the transition to a more connected, digital world is real and comes with real challenges. In his opening keynote, Four Essentials To Become DX Hero Status Now, Jonathan Hoppe, Co-Founder and CTO of Total Uptime Technologies, shared that ...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Every organization is facing their own Digital Transformation as they attempt to stay ahead of the competition, or worse, just keep up. Each new opportunity, whether embracing machine learning, IoT, or a cloud migration, seems to bring new development, deployment, and management models. The results are more diverse and federated computing models than any time in our history.
Data center, on-premise, public-cloud, private-cloud, multi-cloud, hybrid-cloud, IoT, AI, edge, SaaS, PaaS... it's an availability, security, performance and integration nightmare even for the best of the best IT experts. Organizations realize the tremendous benefits of everything the digital transformation has to offer. Cloud adoption rates are increasing significantly, and IT budgets are morphing to follow suit. But distributing applications and infrastructure around increases risk, introdu...
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...