Click here to close now.

Welcome!

@BigDataExpo Blog Authors: Liz McMillan, Pat Romanski, Elizabeth White, Wayne Lam, Ian Khan

Related Topics: @CloudExpo Blog, @MicroservicesE Blog, @ContainersExpo, @BigDataExpo Blog, SDN Journal, @DevOpsSummit Blog

@CloudExpo Blog: Article

The Grand Challenge: Simplifying IT to Unleash Innovation

How the cloud helps businesses spend less time worrying and more time creating

I don't listen to music before I buy it anymore. I don't need to - as long as I'm purchasing it from Amazon. Based on algorithms that crawl my purchasing history, the online retailer knows what I like as well as I do and, dare I say, better than my wife.

A company develops this intimate knowledge by using Big Data to improve the customer experience in an economical and adaptable way. Amazon has integrated this agility into every aspect of its business, from running its warehouses to its revolutionary ability to publish on demand.

Game-changing innovation happens when you simplify everyday processes. But managing a large, traditional application portfolio - however crucial it is to your business - disrupts innovation.

The cloud virtualizes your software, protecting you from the inefficiencies associated with IT. As a result, you spend less time and money introducing and maintaining applications and more resources innovating and advancing your business. Whether you implement a software-designed data center, a hybrid cloud approach or and end-user computing strategy, you're taking the burden off of your own team and into the virtual world.

Conventional application integration is exhausting. Each has to be written, architected and incorporated into the existing structure. Then it must be tested, and tested again. Then you need to install, monitor and archive it, and manage and restore the archives to make sure they work. The whole thing gets complicated fast, so you need specialists who understand the management processes.

Multiply these processes by the thousands - on the high end, healthcare companies typically use 10,000 applications - and it's no wonder IT has a reputation for slowing down business.

More than 80 percent of traditional IT costs are driven by the people and processes involved in managing it. The cloud flips the equation. Eighty to eighty-five percent of the costs instead go toward infrastructure because the cloud automates everything. You're untethering the applications from the computers on which they run.

It's comparable to the impact standardized shipping containers had on modern trade. Every port could work with the same containers, streamlining the process as freighters received and delivered goods across the globe.

The cloud - the virtualized data center - does the same thing with applications. It puts collections of apps in standardized containers, complete with the machines and storage necessary to run them, and automates the management so you're not worrying about things breaking or delivering an unexpected result. Instead of automating thousands of apps individually, you handle entire containers all at once. You can seamlessly move the containers from a damaged machine to a working one. And business goes on.

The ramifications are fundamentally transformative. Innovation speeds up when businesses function unencumbered by the disruptions of traditional IT. Acquiring new technology is no longer a barrier because you're not devoting time to the cycle of writing, architecting, integrating, testing, installing, monitoring, archiving and restoring. You're just creating.

Today you can have a good idea, register as a corporation, get applications, manufacture products and launch an enterprise without leaving your home. The cloud provides global access to the IT necessary to build a business. It's faster, cheaper and lower risk - the three ingredients that propel innovation.

Consider the rise of Netflix. Blockbuster dominated the movie rental business for two decades, making it simple for customers to watch films in their home almost any time they wanted - as long as they were willing to trek to the store.

Netflix took the DVD rental business online and slashed the bottom out of Blockbuster's model. Movies came directly to customers' homes with a reasonably priced monthly subscription and no threat of late fees. As a result, Blockbuster announced last fall it would be shuttering all but 50 franchised stores in the U.S.

But Netflix didn't rest on its laurels. It recognized the threat of iTunes' pioneering streaming business. Netflix bifurcated its model, maintaining its mail-order DVD option while venturing into streaming. It used data gleaned from customers' viewing habits to create original content that aligns with not just what they watch but how they watch. Data revealed viewers liked streaming multiple episodes of TV shows in marathon sessions, prompting Netflix to release in one day entire seasons of dramas such as House of Cards.

This is what the cloud enables. Companies can use technology as a weapon of mass disruption. If you don't take advantage of it, you're at risk of not being able to grow and stay competitive. Rather than let technology happen to you, use it to become the agent of change.

How do you do that?

Software-defined data centers let customers quickly, safely and inexpensively deliver the right applications. A hybrid cloud strategy offers a choice between running applications in a software-defined data center, within the public cloud or another proprietary cloud. And an end-user computing strategy creates a safe, secure and compliant environment for application consumption.

Simplify IT, and you'll unleash innovation.

More Stories By Paul Strong

Paul Strong is VP, Office of the CTO, at VMware, where he helps guide architecture strategy and R&D innovation programs.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@BigDataExpo Stories
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world...
In his session at 16th Cloud Expo, Simone Brunozzi, VP and Chief Technologist of Cloud Services at VMware, reviewed the changes that the cloud computing industry has gone through over the last five years and shared insights into what the next five will bring. He also chronicled the challenges enterprise companies are facing as they move to the public cloud. He delved into the "Hybrid Cloud" space and explained why every CIO should consider ‘hybrid cloud' as part of their future strategy to achi...
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies drivi...
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust...
Even as cloud and managed services grow increasingly central to business strategy and performance, challenges remain. The biggest sticking point for companies seeking to capitalize on the cloud is data security. Keeping data safe is an issue in any computing environment, and it has been a focus since the earliest days of the cloud revolution. Understandably so: a lot can go wrong when you allow valuable information to live outside the firewall. Recent revelations about government snooping, along...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue o...
The web app is Agile. The REST API is Agile. The testing and planning are Agile. But alas, Data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes which force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software orga...
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busin...
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager - Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, reviewed next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discussed how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has been engaged in t...
SYS-CON Events announced today that SoftLayer, an IBM company, has been named “Gold Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place November 3–5, 2015 at the Santa Clara Convention Center in Santa Clara, CA. SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to globa...
SYS-CON Events announced today that kintone has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. kintone promotes cloud-based workgroup productivity, transparency and profitability with a seamless collaboration space, build your own business application (BYOA) platform, and workflow automation system.
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Alert Logic provides Security-as-a-Service for on-premises, cloud, and hybrid IT infrastructures, delivering deep security insight and continuous protection for cust...
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dramatically improve produc...