Welcome!

@BigDataExpo Authors: Elizabeth White, William Schmarzo, Scott Allen, Thanh Tran, Sujoy Sen

Related Topics: @CloudExpo, Mobile IoT, Microservices Expo, @BigDataExpo, OpenStack Journal, @DevOpsSummit

@CloudExpo: Article

Top Five Cloud Computing Challenges for 2014

The right cloud strategy can significantly reduce costs, offer instant scalability, and improve business agility

For most organizations, developing a cloud strategy is no longer a matter of "if," but a matter of how. The right cloud strategy can significantly reduce costs, offer instant scalability, and improve business agility. But to get the most from the cloud and position their businesses for the future, IT leaders must understand the trends that are shaping the rapidly changing landscape. Here are five considerations that should be top of mind for any IT decision-maker in the coming year.

1. Providing the best possible user experience.
When it comes to cloud, there's only one thing that matters and that's the user experience. It's easy to forget about the end user while getting caught up in the "arms race" of building and brokering cloud services. When consulting about cloud strategy for a healthcare R&D firm, my colleagues and I were asked the question: "Amazon offers these services, so why don't we?"

At the end of the day, it's the user experience that matters, not the number of cloud services offered or the amount of features available. Spend your time focusing on the experience that best fits your users' needs and company culture rather than increasing the number of services offered.

2. Managing the convergence of mobile and cloud.
This year marks the beginning of a new phase of digitally realized experiences through the combined might of mobile and cloud. Among the most powerful trends in corporate IT, mobile and cloud are quickly becoming two sides of the same coin - one represents a more flexible experience, the other a more flexible platform.

Tablets and smartphones are only the beginning of a new era in which personal medical devices, smart cars, and even drones are all becoming part of the "Internet of things." These devices are by nature collaborative and communicative, and rely on "always connected" cloud services to be effective. How end users access and interact with the cloud on mobile devices is becoming more and more critical to their experience. Companies that wait to incorporate mobile into their cloud strategy will find themselves further behind as the mobile revolution we're witnessing accelerates.

3. Choosing the right mix of cloud for your business.
There are a tremendous amount of cloud service providers out there, and enterprises have many options when it comes to meeting varying workloads and service level requirements. Based on the criteria that matter most to your business, ask the question "where does my application best live?"

Often, a hybrid cloud approach works best: combining public cloud infrastructure and external cloud services with private cloud deployments and on-premises IT systems. Structuring hybrid IT services while maintaining control and assuring data governance as workloads transcend traditional data center boundaries will be a major area of focus for both vendors and enterprises in the coming year. Make sure it is one of yours.

4. Developing a security framework for the new world.
In the old days, the castle-and-moat model for enterprise security was well understood. You put the crown jewels in the castle and created a list of who you'd let the drawbridge down for. This was fine in the pre-cloud era when things inside the castle got updated periodically. In the new paradigm of cloud, however, security quickly becomes a complex web of interrelated policies, with firewalls hosting hundreds if not thousands of access-list entries that no one wants to touch. Workloads are constantly getting spun up (and down), moved to new places to maximize efficiency, and even split up between separate data centers. Control points for Infrastructure as a Service (IaaS) differ from Platform as a Service (PaaS) and Software as a Service (SaaS), further complicating security frameworks.

Venture capital agencies have invested heavily in cloud security companies. Cloud security is seen as an emerging and lucrative frontier as IT ecosystems become ever more crucial and intertwined. How does an enterprise tackle this challenge today? Develop policies and a security framework that relates to the business and is easily understood and audited by people outside of IT security. As the security frontier evolves, your framework acts as a compass to evaluate what technology best fits your needs.

5. Keeping application performance high.
How long are you willing to wait for a video to load, or your mobile application to respond before you move on to another task? Chances are a few seconds - maybe a little more. Your users, most likely, aren't any different. If cloud services don't perform well, either they won't be adopted, or they will hamper productivity, causing users to seek alternatives.

Enter application performance management tools, which according to analyst group 451 Research "are following application workloads to the cloud to provide users visibility for modern distributed workloads." These services will be crucial in achieving transparency across an increasingly complex landscape of multi-cloud and multi-platform services. Remember, it's all about the user experience, and over the next year we will see more enterprises investing in tools to help make sense of their cloud application architecture and underlying infrastructure in real-time. Knowing your application and exactly how it maps to the infrastructure is more critical than ever.

More Stories By Anoj Willy

Anoj Willy is Director of Product Development at Trace3, a California-based IT solutions provider with deep expertise in data center, high-performance computing, and cloud technology.

Comments (1)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@BigDataExpo Stories
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, will discuss how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He will discuss how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
Cloud computing changed data analytics for good. It enabled companies to drastically decrease resources and architecture previously assigned with business intelligence departments. It also enabled laymen to run advanced business analytics. Cloud was also the architecture of choice for storing and processing big data. Data piling is a continuous process, which is going to explode with emerging Internet of Things concept. Answer to this issue developers found in new concept called fog computing. ...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
The initial debate is over: Any enterprise with a serious commitment to IT is migrating to the cloud. But things are not so simple. There is a complex mix of on-premises, colocated, and public-cloud deployments. In this power panel at 18th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists will look at the present state of cloud from the C-level view, and how great companies and rock star executives can use cloud computing to meet their most ambitious and disruptive business ...
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...