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@BigDataExpo Authors: Liz McMillan, Pat Romanski, Scott Allen, Elizabeth White, Roger Strukhoff

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Bunchball to Energize IBM Connect 2014 With Gamification

ORLANDO, FL -- (Marketwired) -- 01/27/14 -- Bunchball, the pioneer and market leader in gamification, is demonstrating the combined power of gamification and social collaboration this week at IBM Connect 2014. Held in Orlando, Florida at the Walt Disney World Swan and Dolphin Resort January 26-30, IBM Connect is the world's largest IBM Collaboration Solutions Event. In line with the conference theme of "Energizing Life's Work," this year's attendees will be able to experience firsthand how gamification amplifies collaborative experiences, as Bunchball has gamified the conference with the IBM Connect Game. IBM will be presenting background on the project with Bunchball during the show, and show attendees will also have the opportunity for one-on-one demonstrations of Bunchball's platform at its booth #320.

"More and more enterprises are turning to social and business collaboration platforms as critical channels for capturing intellectual assets, promoting innovation and driving productivity," said Jim Scullion, CEO of Bunchball. "By integrating Bunchball, powerful platforms like IBM Connect can motivate increased usage, inspire constructive conversation, and deliver a faster return on investment. We are tremendously proud of our partnership with IBM, and we are delighted to gamify the IBM Collaboration Solutions event."

IBM Connect Game:

In the true spirit of engaged collaboration, IBM Connect 2014 will feature the IBM Connect Game powered by Bunchball Nitro. Unique to IBM Connect, attendees will not only accomplish missions online, through social media, but also physically, through the normal activities one would partake in at a conference. A prominent leaderboard will be on display at the show, and Bunchball will be providing an action registry at no less than eight stations around the conference that will allow Game Administrators to log transactions for the participants' activities.

Buzzchat:

IBM will also be featuring the IBM Connect Game at a lively 20-minute Buzzchat on the show floor at 11:00 a.m. on Tuesday, January 28th. IBM's social media lead, Branaven Ganesan will provide background on the gamification project, and Bunchball project leads will be on hand to review technical aspects of the project delivery.

Demonstrations at Booth #320:

An integrated IBM Business Partner, Bunchball offers a proven and powerful gamification engine to give social networks an edge by boosting participation, deepening employee engagement and generating intellectual capital. Show attendees will have the opportunity to participate in one-on-one demonstrations of Bunchball's solutions at Booth #320. Members of the Bunchball team will share how, by leveraging the latest research in human motivation, big data and game mechanics, gamification can help drive increased employee engagement.

About Bunchball:

Bunchball is the market leader and visionary in gamification for the enterprise. Bunchball drives business results through gamification with its cloud-based platform that motivates and engages employees, customers and partners. Our world-class customer roster is made up numerous Fortune 2000 companies, including Adobe, Cisco, HP, T-Mobile and VMware. Bunchball is strategically aligned with industry-leading partners, including BMC Software, IBM, Jive, NICE Systems and Salesforce.com, to deliver gamification solutions to enterprises globally. Based in Redwood City, California, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit www.bunchball.com, our blog at www.gamification.com, or follow @bunchball.

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