|By PR Newswire||
|January 13, 2014 07:53 AM EST||
NEW YORK, Jan. 13, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
In this year's look forward, Stratecast provides a view of likely developments in the multiple dimensions in the communication space. The very complex interplay of the economy, consumer perceptions and technology ultimately make such an exercise more of an art than a science. Nevertheless, as the reader will discover, Stratecast's predictions for 2013 were, by and large, correct. Where they were off was mostly as a result of developments occurring more quickly than had been supposed—even by the players in the market. Yet, the rate of change seems likely to accelerate even more as the market evolves.
Introductionunder-reach in the long term. People always expect a greater rate of change than is sustainable in the near future; and, probably as a consequence, become somewhat pessimistic about developments that may take place in more than a few years.
While this is true, generally, about anything involving technology, it is becoming less true about computing and communications technology: with the acceleration of change, the uncertainty that once characterized the far future is coming to characterize the near future. Some futurists, including Ray Kurzweil, are convinced that, by the year 2020, the rate of change will be so great that human minds will be incapable of encompassing or understanding it. Although Stratecast doubts that this "singularity" will occur quite the way that futurists like Ray Kurzweil predict, it is true that this accelerating change dynamic continues to influence the telecommunications market in ways that remain very unpredictable.
Nevertheless, as the reader will discover, Stratecast's predictions for 2013 were, by and large, correct. Where they were off was mostly as a result of developments occurring more quickly than had been supposed—even by the players in the market. Yet, the rate of change seems likely to accelerate even more as the market evolves.
2014 is likely to be a time of extreme, perhaps even radical, change. Consumers will be exposed to new forms of access technology and new integrated service offerings. Enterprises will increasingly virtualize operations using communications and computing. The cloud will begin to become less of a fad and more of a routine solution. Operators will be scrambling to implement the new systems and technologies that will enable all of the new devices and capabilities. Regulators will begin to impose rules on broadband access, and will be looking at the intersection of wireless and broadband.
"May you live in interesting times," is said to be an ancient Chinese curse.2 Certainly 2014 will be interesting times in the telecommunications sector. However, rather than being something to dread, Stratecast believes it is, rather, a time of extreme opportunity. Navigating the hazards and exploiting the opportunities is something that Stratecast has helped its clients do for more than years. We stand ready to provide the analysis and insight that will help ensure our clients' success in the coming year as well.
Enjoy the following 2013 report card and our 2014 predictions. We wish you a joyous and safe holiday season.
2013 Predictions RevisitedBig Data and Analytics (formerly Analytics, Customer Experience and Marketing2013 Prediction: Big Data will become the #1 driver of BI and analytics investments…
Outcome: "Big Data" was the #1 driver of investment in the business intelligence (BI) and analytics market in 2013. In fact, our assessment of the impact of Big Data led Stratecast to change the name of its program addressing this space from Analytics, Customer Experience & Marketing (ACEM) to Big Data & Analytics (BDA). Organizations are almost universally aware that they must find ways to deal with Big Data; and that is driving most of the investment in the space. The problem, though, with Big Data is far from simple: a glut of data about Big Data, much of it narrowly-focused and self-serving, which is creating confusion and organizational paralysis. Stratecast is demystifying the Big Data black box with its 12-part Big Data model; identification of Big Data core solutions and three component areas; and mapping of Big Data functionality into six areas of impact at communications service providers (CSPs).
2013 Prediction: …trailed closely by CEM.
Outcome: Customer experience analytics (CEA), which enables and supports customer experience management (CEM), is the second largest technology segment in the Big Data and analytics market. (The largest segment is Big Data core platforms, solutions, and services.) As defined by Stratecast, CEA is a CSP-focused segment. CSPs are accelerating their investments in CEA, not only to do a better job delivering high-quality services but also to find ways to monetize services from which they presently derive little revenue—most notably, video. Top telecommunications solution providers, such as Alcatel-Lucent, Lavastorm, Comptel, Amdocs, and NetCracker, are among the leaders in providing CEA to CSPs; these companies understand Big Data core functionality, and have the telecom-specific expertise to help CSPs apply Big Data to specific areas of need.
2013 Prediction: The increasingly blurry line between application performance monitoring (APM) and customer service assurance (CSA) will disappear, at least in video QoE.
Outcome: APM involves pre-testing of networks, services, devices, and capabilities by simulating their performance over future service paths and endpoints; while CSA is about obtaining customer experience analytics on the fly, as a live service is being delivered. Providers continue to offer either CSA or APM solutions, because the two require different components and capabilities, and it is not a simple matter to provide both. Providers need to make the investments and organizational commitments to emulate CEA's user-centric, "outside in" view of service delivery by seeing themselves through their customers' eyes. CSPs want both prelaunch service analytics (APM) and in-service analytics (CSA) from a single provider, so as to simplify their lives. And while they're at it, CEA providers should also consider offering the other two areas of CEA under one roof: customer profiles and quality of experience.
2013 Prediction: Established BI platform providers will take note of the "intercept, store & forward" model that is developing in the market, and respond.
Outcome: The "intercept, store & forward" model, simply put, is about real-time analytics; and real-time analytics is one of the hottest competitive differentiators in today's Big Data and Analytics market.3 At present, the only technology that can deliver real-time analytics is in-memory computing, where the data system processes data in real time in RAM, rather than using external memory. Some of the largest traditional data storage and data management providers are currently moving toward incorporating real-time analytics into their offerings, but the other large, established BI platform players trail SAP in this regard. SAP's HANA (High-performance Analytic Appliance) is an in-memory, column-oriented database management system that, in addition to providing real-time analytics, also integrates the widely diverse data sources and streams that make Big Data so challenging to manage.
2013 Prediction: An increasing number of BI analytics "Big Data" providers, who already have seven areas of Stratecast's nine-part BI Model covered, will add the eighth and ninth: data warehousing (DWH) and extraction-transformation-loading (ETL).
Outcome: A critical mass of the largest Big Data and Analytics providers, including EMC, IBM, Microsoft, Oracle, SAP, and Teradata, either added data warehousing to existing analytics software suites, or vice versa; as have some of the largest Big Data providers on the telecom side, including Alcatel-Lucent, Amdocs, Huawei, and Lavastorm.
Table of Contents
Introduction 42013 Predictions Revisited 5Big Data and Analytics (formerly Analytics, Customer Experience and Marketing) 5Business Communication Services 7Cloud Computing 7Connected Home 8Consumer Communication Services 9OSS/BSS Global Competitive Strategies 92014 Predictions 12Big Data and Analytics 12Business Communication Services 13Cloud Computing 14Connected Home 15Consumer Communication Services 15OSS/BSS Global Competitive Strategies 16Secure Networking 17
To order this report: Stratecast Predictions 2014: The Year Ahead - and a Look Back http://www.reportlinker.com/p01938911/Stratecast-Predictions-2014-The-Year-Ahead---and-a-Look-Back.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Telecommunication_Services
Contact Clare: [email protected]
Intl: +1 339-368-6001
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Oct. 1, 2016 01:00 PM EDT Reads: 5,181
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Oct. 1, 2016 12:30 PM EDT Reads: 2,327
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Oct. 1, 2016 12:30 PM EDT Reads: 604
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Oct. 1, 2016 12:30 PM EDT Reads: 3,094
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Oct. 1, 2016 12:30 PM EDT Reads: 606
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Oct. 1, 2016 12:30 PM EDT Reads: 3,262
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Oct. 1, 2016 11:45 AM EDT Reads: 2,802
SYS-CON Events announced today that Sheng Liang to Keynote at SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California.
Oct. 1, 2016 11:45 AM EDT Reads: 275
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
Oct. 1, 2016 11:30 AM EDT Reads: 1,328
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Oct. 1, 2016 10:45 AM EDT Reads: 621
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Oct. 1, 2016 10:30 AM EDT Reads: 718
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
Oct. 1, 2016 10:00 AM EDT Reads: 3,209
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Oct. 1, 2016 10:00 AM EDT Reads: 617
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Oct. 1, 2016 10:00 AM EDT Reads: 525
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Oct. 1, 2016 10:00 AM EDT Reads: 4,678
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Oct. 1, 2016 09:45 AM EDT Reads: 843
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Oct. 1, 2016 09:15 AM EDT Reads: 1,683
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
Oct. 1, 2016 08:30 AM EDT Reads: 2,518
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Oct. 1, 2016 08:30 AM EDT Reads: 3,432
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, will discuss recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model f...
Oct. 1, 2016 08:00 AM EDT Reads: 2,319