Click here to close now.


@BigDataExpo Authors: Pat Romanski, Liz McMillan, Stephen Baker, Elizabeth White, Esmeralda Swartz

News Feed Item

Stratecast Predictions 2014: The Year Ahead - and a Look Back

NEW YORK, Jan. 13, 2014 /PRNewswire/ -- announces that a new market research report is available in its catalogue:

Stratecast Predictions 2014: The Year Ahead - and a Look Back

In this year's look forward, Stratecast provides a view of likely developments in the multiple dimensions in the communication space. The very complex interplay of the economy, consumer perceptions and technology ultimately make such an exercise more of an art than a science. Nevertheless, as the reader will discover, Stratecast's predictions for 2013 were, by and large, correct. Where they were off was mostly as a result of developments occurring more quickly than had been supposed—even by the players in the market. Yet, the rate of change seems likely to accelerate even more as the market evolves.


under-reach in the long term. People always expect a greater rate of change than is sustainable in the near future; and, probably as a consequence, become somewhat pessimistic about developments that may take place in more than a few years.

While this is true, generally, about anything involving technology, it is becoming less true about computing and communications technology: with the acceleration of change, the uncertainty that once characterized the far future is coming to characterize the near future. Some futurists, including Ray Kurzweil, are convinced that, by the year 2020, the rate of change will be so great that human minds will be incapable of encompassing or understanding it. Although Stratecast doubts that this "singularity" will occur quite the way that futurists like Ray Kurzweil predict, it is true that this accelerating change dynamic continues to influence the telecommunications market in ways that remain very unpredictable.

Nevertheless, as the reader will discover, Stratecast's predictions for 2013 were, by and large, correct. Where they were off was mostly as a result of developments occurring more quickly than had been supposed—even by the players in the market. Yet, the rate of change seems likely to accelerate even more as the market evolves.

2014 is likely to be a time of extreme, perhaps even radical, change. Consumers will be exposed to new forms of access technology and new integrated service offerings. Enterprises will increasingly virtualize operations using communications and computing. The cloud will begin to become less of a fad and more of a routine solution. Operators will be scrambling to implement the new systems and technologies that will enable all of the new devices and capabilities. Regulators will begin to impose rules on broadband access, and will be looking at the intersection of wireless and broadband.

"May you live in interesting times," is said to be an ancient Chinese curse.2 Certainly 2014 will be interesting times in the telecommunications sector. However, rather than being something to dread, Stratecast believes it is, rather, a time of extreme opportunity. Navigating the hazards and exploiting the opportunities is something that Stratecast has helped its clients do for more than years. We stand ready to provide the analysis and insight that will help ensure our clients' success in the coming year as well.

Enjoy the following 2013 report card and our 2014 predictions. We wish you a joyous and safe holiday season.

2013 Predictions Revisited

Big Data and Analytics (formerly Analytics, Customer Experience and Marketing2013 Prediction: Big Data will become the #1 driver of BI and analytics investments…

Outcome: "Big Data" was the #1 driver of investment in the business intelligence (BI) and analytics market in 2013. In fact, our assessment of the impact of Big Data led Stratecast to change the name of its program addressing this space from Analytics, Customer Experience & Marketing (ACEM) to Big Data & Analytics (BDA). Organizations are almost universally aware that they must find ways to deal with Big Data; and that is driving most of the investment in the space. The problem, though, with Big Data is far from simple: a glut of data about Big Data, much of it narrowly-focused and self-serving, which is creating confusion and organizational paralysis. Stratecast is demystifying the Big Data black box with its 12-part Big Data model; identification of Big Data core solutions and three component areas; and mapping of Big Data functionality into six areas of impact at communications service providers (CSPs).

2013 Prediction: …trailed closely by CEM.

Outcome: Customer experience analytics (CEA), which enables and supports customer experience management (CEM), is the second largest technology segment in the Big Data and analytics market. (The largest segment is Big Data core platforms, solutions, and services.) As defined by Stratecast, CEA is a CSP-focused segment. CSPs are accelerating their investments in CEA, not only to do a better job delivering high-quality services but also to find ways to monetize services from which they presently derive little revenue—most notably, video. Top telecommunications solution providers, such as Alcatel-Lucent, Lavastorm, Comptel, Amdocs, and NetCracker, are among the leaders in providing CEA to CSPs; these companies understand Big Data core functionality, and have the telecom-specific expertise to help CSPs apply Big Data to specific areas of need.

2013 Prediction: The increasingly blurry line between application performance monitoring (APM) and customer service assurance (CSA) will disappear, at least in video QoE.

Outcome: APM involves pre-testing of networks, services, devices, and capabilities by simulating their performance over future service paths and endpoints; while CSA is about obtaining customer experience analytics on the fly, as a live service is being delivered. Providers continue to offer either CSA or APM solutions, because the two require different components and capabilities, and it is not a simple matter to provide both. Providers need to make the investments and organizational commitments to emulate CEA's user-centric, "outside in" view of service delivery by seeing themselves through their customers' eyes. CSPs want both prelaunch service analytics (APM) and in-service analytics (CSA) from a single provider, so as to simplify their lives. And while they're at it, CEA providers should also consider offering the other two areas of CEA under one roof: customer profiles and quality of experience.

2013 Prediction: Established BI platform providers will take note of the "intercept, store & forward" model that is developing in the market, and respond.

Outcome: The "intercept, store & forward" model, simply put, is about real-time analytics; and real-time analytics is one of the hottest competitive differentiators in today's Big Data and Analytics market.3 At present, the only technology that can deliver real-time analytics is in-memory computing, where the data system processes data in real time in RAM, rather than using external memory. Some of the largest traditional data storage and data management providers are currently moving toward incorporating real-time analytics into their offerings, but the other large, established BI platform players trail SAP in this regard. SAP's HANA (High-performance Analytic Appliance) is an in-memory, column-oriented database management system that, in addition to providing real-time analytics, also integrates the widely diverse data sources and streams that make Big Data so challenging to manage.

2013 Prediction: An increasing number of BI analytics "Big Data" providers, who already have seven areas of Stratecast's nine-part BI Model covered, will add the eighth and ninth: data warehousing (DWH) and extraction-transformation-loading (ETL).

Outcome: A critical mass of the largest Big Data and Analytics providers, including EMC, IBM, Microsoft, Oracle, SAP, and Teradata, either added data warehousing to existing analytics software suites, or vice versa; as have some of the largest Big Data providers on the telecom side, including Alcatel-Lucent, Amdocs, Huawei, and Lavastorm.

Table of Contents

Introduction 42013 Predictions Revisited 5Big Data and Analytics (formerly Analytics, Customer Experience and Marketing) 5Business Communication Services 7Cloud Computing 7Connected Home 8Consumer Communication Services 9OSS/BSS Global Competitive Strategies 92014 Predictions 12Big Data and Analytics 12Business Communication Services 13Cloud Computing 14Connected Home 15Consumer Communication Services 15OSS/BSS Global Competitive Strategies 16Secure Networking 17

To order this report: Stratecast Predictions 2014: The Year Ahead - and a Look Back

Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001


SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@BigDataExpo Stories
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of ...
As enterprises capture more and more data of all types – structured, semi-structured, and unstructured – data discovery requirements for business intelligence (BI), Big Data, and predictive analytics initiatives grow more complex. A company’s ability to become data-driven and compete on analytics depends on the speed with which it can provision their analytics applications with all relevant information. The task of finding data has traditionally resided with IT, but now organizations increasingl...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, ...
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
“The Internet of Things transforms the way organizations leverage machine data and gain insights from it,” noted Splunk’s CTO Snehal Antani, as Splunk announced accelerated momentum in Industrial Data and the IoT. The trend is driven by Splunk’s continued investment in its products and partner ecosystem as well as the creativity of customers and the flexibility to deploy Splunk IoT solutions as software, cloud services or in a hybrid environment. Customers are using Splunk® solutions to collect ...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Alert Logic provides Security-as-a-Service for on-premises, cloud, and hybrid IT infrastructures, delivering deep security insight and continuous protection for cust...
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud wit...
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 17th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity
SYS-CON Events announced today that Machkey International Company will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Machkey provides advanced connectivity solutions for just about everyone. Businesses or individuals, Machkey is dedicated to provide high-quality and cost-effective products to meet all your needs.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated a...
DevOps is speeding towards the IT world like a freight train and the hype around it is deafening. There is no reason to be afraid of this change as it is the natural reaction to the agile movement that revolutionized development just a few years ago. By definition, DevOps is the natural alignment of IT performance to business profitability. The relevance of this has yet to be quantified but it has been suggested that the route to the CEO’s chair will come from the IT leaders that successfully ma...
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, foc...
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
Data loss happens, even in the cloud. In fact, if your company has adopted a cloud application in the past three years, data loss has probably happened, whether you know it or not. In his session at 17th Cloud Expo, Bryan Forrester, Senior Vice President of Sales at eFolder, will present how common and costly cloud application data loss is and what measures you can take to protect your organization from data loss.