@DXWorldExpo Authors: Elizabeth White, Yeshim Deniz, Roger Strukhoff, Pat Romanski, William Schmarzo

News Feed Item

Stratecast Predictions 2014: The Year Ahead - and a Look Back

NEW YORK, Jan. 13, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Stratecast Predictions 2014: The Year Ahead - and a Look Back


In this year's look forward, Stratecast provides a view of likely developments in the multiple dimensions in the communication space. The very complex interplay of the economy, consumer perceptions and technology ultimately make such an exercise more of an art than a science. Nevertheless, as the reader will discover, Stratecast's predictions for 2013 were, by and large, correct. Where they were off was mostly as a result of developments occurring more quickly than had been supposed—even by the players in the market. Yet, the rate of change seems likely to accelerate even more as the market evolves.


under-reach in the long term. People always expect a greater rate of change than is sustainable in the near future; and, probably as a consequence, become somewhat pessimistic about developments that may take place in more than a few years.

While this is true, generally, about anything involving technology, it is becoming less true about computing and communications technology: with the acceleration of change, the uncertainty that once characterized the far future is coming to characterize the near future. Some futurists, including Ray Kurzweil, are convinced that, by the year 2020, the rate of change will be so great that human minds will be incapable of encompassing or understanding it. Although Stratecast doubts that this "singularity" will occur quite the way that futurists like Ray Kurzweil predict, it is true that this accelerating change dynamic continues to influence the telecommunications market in ways that remain very unpredictable.

Nevertheless, as the reader will discover, Stratecast's predictions for 2013 were, by and large, correct. Where they were off was mostly as a result of developments occurring more quickly than had been supposed—even by the players in the market. Yet, the rate of change seems likely to accelerate even more as the market evolves.

2014 is likely to be a time of extreme, perhaps even radical, change. Consumers will be exposed to new forms of access technology and new integrated service offerings. Enterprises will increasingly virtualize operations using communications and computing. The cloud will begin to become less of a fad and more of a routine solution. Operators will be scrambling to implement the new systems and technologies that will enable all of the new devices and capabilities. Regulators will begin to impose rules on broadband access, and will be looking at the intersection of wireless and broadband.

"May you live in interesting times," is said to be an ancient Chinese curse.2 Certainly 2014 will be interesting times in the telecommunications sector. However, rather than being something to dread, Stratecast believes it is, rather, a time of extreme opportunity. Navigating the hazards and exploiting the opportunities is something that Stratecast has helped its clients do for more than years. We stand ready to provide the analysis and insight that will help ensure our clients' success in the coming year as well.

Enjoy the following 2013 report card and our 2014 predictions. We wish you a joyous and safe holiday season.

2013 Predictions Revisited

Big Data and Analytics (formerly Analytics, Customer Experience and Marketing2013 Prediction: Big Data will become the #1 driver of BI and analytics investments…

Outcome: "Big Data" was the #1 driver of investment in the business intelligence (BI) and analytics market in 2013. In fact, our assessment of the impact of Big Data led Stratecast to change the name of its program addressing this space from Analytics, Customer Experience & Marketing (ACEM) to Big Data & Analytics (BDA). Organizations are almost universally aware that they must find ways to deal with Big Data; and that is driving most of the investment in the space. The problem, though, with Big Data is far from simple: a glut of data about Big Data, much of it narrowly-focused and self-serving, which is creating confusion and organizational paralysis. Stratecast is demystifying the Big Data black box with its 12-part Big Data model; identification of Big Data core solutions and three component areas; and mapping of Big Data functionality into six areas of impact at communications service providers (CSPs).

2013 Prediction: …trailed closely by CEM.

Outcome: Customer experience analytics (CEA), which enables and supports customer experience management (CEM), is the second largest technology segment in the Big Data and analytics market. (The largest segment is Big Data core platforms, solutions, and services.) As defined by Stratecast, CEA is a CSP-focused segment. CSPs are accelerating their investments in CEA, not only to do a better job delivering high-quality services but also to find ways to monetize services from which they presently derive little revenue—most notably, video. Top telecommunications solution providers, such as Alcatel-Lucent, Lavastorm, Comptel, Amdocs, and NetCracker, are among the leaders in providing CEA to CSPs; these companies understand Big Data core functionality, and have the telecom-specific expertise to help CSPs apply Big Data to specific areas of need.

2013 Prediction: The increasingly blurry line between application performance monitoring (APM) and customer service assurance (CSA) will disappear, at least in video QoE.

Outcome: APM involves pre-testing of networks, services, devices, and capabilities by simulating their performance over future service paths and endpoints; while CSA is about obtaining customer experience analytics on the fly, as a live service is being delivered. Providers continue to offer either CSA or APM solutions, because the two require different components and capabilities, and it is not a simple matter to provide both. Providers need to make the investments and organizational commitments to emulate CEA's user-centric, "outside in" view of service delivery by seeing themselves through their customers' eyes. CSPs want both prelaunch service analytics (APM) and in-service analytics (CSA) from a single provider, so as to simplify their lives. And while they're at it, CEA providers should also consider offering the other two areas of CEA under one roof: customer profiles and quality of experience.

2013 Prediction: Established BI platform providers will take note of the "intercept, store & forward" model that is developing in the market, and respond.

Outcome: The "intercept, store & forward" model, simply put, is about real-time analytics; and real-time analytics is one of the hottest competitive differentiators in today's Big Data and Analytics market.3 At present, the only technology that can deliver real-time analytics is in-memory computing, where the data system processes data in real time in RAM, rather than using external memory. Some of the largest traditional data storage and data management providers are currently moving toward incorporating real-time analytics into their offerings, but the other large, established BI platform players trail SAP in this regard. SAP's HANA (High-performance Analytic Appliance) is an in-memory, column-oriented database management system that, in addition to providing real-time analytics, also integrates the widely diverse data sources and streams that make Big Data so challenging to manage.

2013 Prediction: An increasing number of BI analytics "Big Data" providers, who already have seven areas of Stratecast's nine-part BI Model covered, will add the eighth and ninth: data warehousing (DWH) and extraction-transformation-loading (ETL).

Outcome: A critical mass of the largest Big Data and Analytics providers, including EMC, IBM, Microsoft, Oracle, SAP, and Teradata, either added data warehousing to existing analytics software suites, or vice versa; as have some of the largest Big Data providers on the telecom side, including Alcatel-Lucent, Amdocs, Huawei, and Lavastorm.

Table of Contents

Introduction 42013 Predictions Revisited 5Big Data and Analytics (formerly Analytics, Customer Experience and Marketing) 5Business Communication Services 7Cloud Computing 7Connected Home 8Consumer Communication Services 9OSS/BSS Global Competitive Strategies 92014 Predictions 12Big Data and Analytics 12Business Communication Services 13Cloud Computing 14Connected Home 15Consumer Communication Services 15OSS/BSS Global Competitive Strategies 16Secure Networking 17

To order this report: Stratecast Predictions 2014: The Year Ahead - and a Look Back http://www.reportlinker.com/p01938911/Stratecast-Predictions-2014-The-Year-Ahead---and-a-Look-Back.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Telecommunication_Services

Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001


SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@BigDataExpo Stories
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
@DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises - and delivering real results.
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve fu...
DXWorldEXPO LLC announced today that Dez Blanchfield joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Dez is a strategic leader in business and digital transformation with 25 years of experience in the IT and telecommunications industries developing strategies and implementing business initiatives. He has a breadth of expertise spanning technologies such as cloud computing, big data and analytics, cognitive computing, m...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.