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Revionics Signs Price Optimization Agreement with Victoria Supermarkets

Revionics, Inc., the leading provider of End-to-End Merchandise Optimization solutions, announced today that they have entered into a multi-year agreement for Revionics® Price Optimization with Victoria Supermarkets, which operates 83 supermarkets in Russia and is owned by the DIXY Group (RTS, MICEX:DIXY), one of Russia’s largest national retail operators in the food retail market.

Revionics’ solution will enable Victoria Supermarkets to adopt a shopper-centric approach to their pricing strategies and tactics. Leveraging predictive analytics and demand-based science, Victoria Supermarkets will now have a more robust view of shoppers and competitors to drive better fact-based price decisions and respond more quickly to dynamic marketplace conditions. Revionics’ SaaS-based solution was particular attractive to Victoria Supermarkets due to its ability to enable rapid time-to-value, lower total cost of ownership and on-demand scalability.

“Through a comprehensive industry search, we found that Revionics solution would help us adopt a smarter pricing strategy that would result in not only improving our customers’ shopping experience and our price image, but also help us obtain optimal profits and margins – it’s a win win for us,” said Irana Katsiyeva, Marketing Director for Victoria.

“We are very pleased to be working with Victoria Supermarkets,” stated Marc Hafner, Revionics President and CEO. “Our proven software will enable Victoria Supermarkets to meet their business and financial objectives while ensuring they have the most competitive prices in the market.”

About Revionics, Inc.

Revionics delivers the industry’s most powerful End-to-End Merchandise Optimization solution, enabling retailers of all sizes to execute a fact-based Omni-channel merchandising strategy utilizing the most comprehensive set of shopper demand signals to enhance financial performance with improved customer satisfaction. Revionics’ solutions leverage advanced predictive analytics and demand-based science to ensure retailers have the right product, price, promotion, placement and space allocation for optimal results across all touch points in the Omni-channel shopping episode – online, in-store, social and mobile. Offered on a scalable, high performance Cloud-based SaaS platform, these solutions future-proof retailers from Big Data/Fast Data challenges, while providing speed-to-ROI. Over 37,000 global retail locations and $150+B in annual revenue across grocery, drug, building materials, convenience, general merchandise, discount, sporting goods stores and eCommerce sites optimize with Revionics’ solutions. Revionics has been recognized as a 2012 Deloitte Technology Fast 500™, Red Herring Top 100 Global, Red Herring Top 100 Americas and JMP Securities’ Hot 100 Software Company. For more information, please visit

About Victoria Stores

Victoria retail chain has been successfully operating since 1993 and now operates the following network of Victoria Supermarkets and Victoria - Kvartal Neighborhood Stores. The stores are located in Moscow and in Kaliningrad region. «Fresh» category and ready-to-eat food have traditionally been the core competence of Victoria Supermarkets.

In 2011, Victoria was acquired by DIXY Group. OJSC DIXY Group is one of Russia’s leading retailers of foods and everyday products. As of November 30, 2013, the Company operated 1,719 stores, including 1,604 DIXY neighborhood stores, 83 Victoria stores, 1 CASH store, and 31 compact hypermarkets MegaMart and MiniMart. The authoritative Russian rating agency Expert rates DIXY Group as one of the Top-100 largest Russian companies.

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