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Big Data Journal Authors: Yeshim Deniz, Pat Romanski, Carmen Gonzalez, Roger Strukhoff, Elizabeth White

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Control4 Provides Consumer Electronics Manufacturers Powerful Path to the Connected Home

Control4 Corporation (NASDAQ: CTRL), a leading provider of automation and control solutions for the connected home, today announced that nearly 60 global brands in consumer electronics, security, lighting and HVAC have adopted the Control4® Simple Device Discovery Protocol (SDDP), making it easier to connect and integrate their products with one another via the Control4® home automation platform. The growing momentum for the Control4 platform and its SDDP technology represents a broadening interest on the part of manufacturers to play a deeper role in the connected home as home automation becomes mainstream.

New SDDP licensees announced today include world-class brands such as HARMAN International (NYSE:HAR), the premium global audio and infotainment group; TiVo Inc. (NASDAQ: TIVO), a global leader in the advanced television entertainment market; and Epson, the number-one selling projector brand worldwide. In addition to the companies announced today, other companies including Denon, Dish Networks, Integra, Lilin, Marantz, Onkyo, Pioneer, Sharp, Sony, Toshiba America Information Systems and Yamaha have already licensed SDDP technology for some of their products.

The Control4® SDDP software technology is now integrated with hundreds of leading manufacturers’ products, ranging from flat panel TVs, projectors, and disc players to audio/video receivers and set-top boxes, to thermostats, security cameras and more. The SDDP technology enables device interoperability and integration with Control4® systems for a seamless and efficient experience from start to finish. With SDDP, the Control4 home automation system automatically finds and adds SDDP-enabled devices to the platform, dramatically reducing complexity and the installation time for Control4 dealers. Manufacturers can market the SDDP-enabled products as “automation-ready.”

“Leading brands in the HVAC, cable and satellite, consumer electronics, and security industries are recognizing the strong and growing consumer interest in the connected home, and our SDDP technology provides these companies with a powerful connection point into the expanding home automation market,” said Martin Plaehn, Chairman and CEO, Control4. “By creating an ever-expanding eco-system of high-profile, SDDP-enabled consumer device manufacturers along with our worldwide network of thousands of Control4 certified automation specialists, Control4 is positioned to reach and serve more consumers to deliver exceptional connected home experiences.”

“Incorporating Control4’s SDDP technology into a number of Harman’s new products will allow us to further penetrate the rapidly growing home automation market,” said Des Power, Vice President and General Manager for Harman’s Home & Multimedia business. “Providing a seamless integration of components is a key requirement for achieving total connectivity between home and mobile technology systems, and SDDP is a compelling solution that can enable such connectivity. We are excited to leverage its capabilities.”

“Control4’s SDDP software and network of over 3,000 high-end custom installers gives our current and potential customers the team they are looking for to easily and confidently integrate TiVo into their smart homes,” said Doug Bieter, Vice President of Sales & Marketing at TiVo. “Our award-winning TiVo Roamio platform integrates cable TV and web content, offers 6 tuners, 450 hours of HD storage, integrated Wi-Fi and both in and out-of-home streaming technology providing the ultimate in content and viewing flexibility for the custom channel.”

“As the market leader in projectors, we are always looking for ways to make installation and home integration of our products easier and more accessible,” said Jason Palmer, Marketing Manager, Epson America. “Integration of Control4's SDDP technology in our future products will help us better serve our customers across a range of custom installation Home Cinema products.”

Control4 will be featured in partner booths, including TiVo and Dish Networks, during CES 2014, which runs from January 7-10 in Las Vegas. To learn more about Control4’s SDDP technology, visit: www.control4.com/company/partners.

To read our blog post on how SDDP partnerships differentiate Control4, visit: http://www.control4.com/blog/2014/01/what-it-means-to-have-a-truly-connected-home.

About Control4

Control4 (CTRL) is a leading provider of automation systems for homes and businesses, offering personalized control of lighting, music, video, temperature, security, communications and similar functionalities into a unified home automation solution that enhances the daily lives of its customers. Control4 unlocks the potential of connected devices, making entertainment systems easier to use, homes more comfortable and energy efficient, and families more secure. More than 75% of Control4's consumers have integrated two or more functionalities with Control4's solution, which is available through more than 3,000 custom integrators, retail outlets, and distributors in over 80 countries. By delivering insightfully simple control solutions that enhance the lives of individuals and families, Control4 is the automation platform of choice for consumers, major consumer electronics companies, hotels, and businesses around the world.

Forward Looking Statement

This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding Control4’s possible future products and financial outlook. All statements other than statements of historical fact contained in this press release are forward-looking statements. These forward-looking statements are made as of the date they were first issued, and were based on the then-current expectations, estimates, forecasts, and projections, as well as the beliefs and assumptions of management. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond Control4’s control. Control4’s actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to, risks detailed in Control4’s most recent S-1/A filed with the Securities and Exchange Commission, as well as other documents that may be filed by the company from time to time with the Securities and Exchange Commission. Past performance is not necessarily indicative of future results. The forward-looking statements included in this press release represent Control4’s views as of the date of this press release. The company anticipates that subsequent events and developments may cause its views to change. Control4 has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. These forward-looking statements should not be relied upon as representing Control4’s views as of any date subsequent to the date of this press release.

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