|By PR Newswire||
|January 6, 2014 11:26 AM EST||
NEW YORK, Jan. 6, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Digital advertising methods have made a substantial impact on traditional media and advertising in recent years. Advancement of technologies and consumer preferences, such as handheld device usage, social media, and online news, is driving marketers to choose digital media platforms. This is causing a huge dislocation for traditional media, which is particularly hard hitting to print and TV based advertising.
Digital is cost effective and facilitates quick responsive, a combination that equates to diminishing market share for traditional advertising. Emerging methods such as wearable technologies (augmented reality in particular) represent a completely new channel that will supplement existing wireless modalities such as smartphones and tablets.
This research evaluates digital advertising methods, key issues, challenges, and opportunities for players in the ecosystem. The report includes analysis of existing and emerging display/UI methods as well as supporting systems and procedures. The report also includes market driver evaluation and forecasts for digital advertising in various modalities.
Web portal companies
Digital content providers
Internet media companies
Mobile network operators
Digital advertising companies
Mobile commerce companies
Mobile advertising companies
Wireless device manufacturers
Brand management companies
Digital advertising forecasts
Understand digital advertising strategies
Learn about the impact of Real-time Bidding (RTB)
Learn about direct response and commerce decision cycle
Identify trends and opportunities in various digital ad methods
Understand emerging digital advertising methods such as direct response
Understand the future of next generation methods such as Augmented Reality
Identify the role of Big Data in digital advertising and how it will affect the future of advertising
1.0 EXECUTIVE SUMMARY 5
2.0 INTRODUCTION 6
2.1 OVERVIEW OF DIGITAL MEDIA VS. TRADITIONAL MEDIA 6
2.2 CURRENT STATUS OF DIGITAL MEDIA OVER TRADITIONAL MEDIA 7
2.2.1 TRANSFORMATION OF ONLINE ADVERTISING 7
2.2.2 DECLINING TREND OF TRADITIONAL ADVERTISING 8
2.2.3 DIGITAL MARKET SHARE OVER TRADITIONAL ADVERTISING 9
2.3 MAJOR ADVERTISEMENT RELOCATION TRENDS 9
2.3.1 RELOCATION OF BUDGET FROM TV TO ONLINE 9
2.3.2 DIGITAL ADVERTISEMENT OVER TV COMMERCIAL 10
2.3.3 BRAND EFFECTIVENESS ANALYSIS OF DIGITAL ADVERTISEMENT OVER TV 11
2.4 THE DIGITAL ADVERTISEMENT ECOSYSTEM 12
2.5 DIGITAL ADVERTISING VALUE CHAIN 14
3.0 DIGITAL ADVERTISING METHODS 15
3.1 ONLINE ADVERTISING 15
3.2 MOBILE DISPLAY METHODS 16
3.3 MOBILE SEARCH METHOD 17
4.0 DIGITAL ADVERTISING MARKET 2013-2018 18
4.1 GLOBAL DIGITAL ADVERTISEMENT MARKET VALUE 18
4.1.1 GLOBAL TRENDS IN DIGITAL ADVERTISING 2013-2018 18
4.1.2 DIGITAL ADVERTISEMENT GROWTH GLOBALLY 2013-2018 19
4.1.3 DIGITAL ADVERTISEMENT REVENUE BY REGION 2013-2018 19
4.1.4 GLOBAL DIGITAL ADVERTISING REVENUE 2013-2018 20
4.2 SEARCH ENGINE REVENUE IN DIGITAL ADVERTISING 2013-2018 21
4.3 MARKET SHARE BY FORMAT 21
4.4 GLOBAL DIGITAL ADVERTISING BUDGET BREAKDOWN 2013 22
4.5 DIRECT RESPONSE AND THE MARKETING TO COMMERCE CYCLE 23
4.5.1 MOBILE DIRECT RESPONSE 26
4.5.2 KEY MOBILE DIRECT RESPONSE METHODS 27
5.0 FUTURE OF DIGITAL ADVERTISING 33
5.1 WIRELESS DEVICES 33
5.2 DIGITAL BIDDING 33
5.3 DIGITAL WILL DOMINATION 34
5.4 DIVERSIFIED AD FORMATS 35
5.5 OPPORTUNITIES BUSINESS-TO-BUSINESS (B2B) 35
6.0 REAL-TIME BIDDING (RTB) IN DIGITAL ADVERTISEMENT 37
6.1 REAL TIME BIDDING ECOSYSTEM ANALYSIS 37
6.2 RTB MARKET 2013-2018 38
6.2.1 RTB GLOBAL MARKET VALUE 2013-2018 38
6.2.2 AUCTION VOLUME BY MOBILE OS 2013 39
6.3 RTB IN MOBILE DISPLAY PROSPECTS 2013-2018 39
6.4 RTB INDUSTRY TRENDS 40
6.4.1 USA AUTOMOBILE INDUSTRY CASE 40
6.4.2 RTB TO SHARE DISPLAY MARKET 42
6.4.3 REAL-TIME BIDDING TO TAKE EVER-BIGGER SLICE OF DISPLAY PIE 43
7.0 DIGITAL ADVERTISING WITH WEARABLE TECHNOLOGIES 45
8.0 AUGMENTED REALITY IN DIGITAL ADVERTISING 46
8.1 GROWTH DRIVER ANALYSIS FOR AUGMENTED REALITY 47
8.1.1 IMPROVEMENT IN USER EXPERIENCE 47
8.1.2 INCREASING DEMAND FOR SMARTPHONES AND TABLET PCS 47
8.1.3 DIVERSIFICATION INTO NEW APPLICATIONS 47
8.2 AR SOLUTION DEVICES MARKET DEPLOYMENT CHALLENGES: A MARKET OUTLOOK 48
8.2.1 BANDWIDTH CONSTRAINTS 48
8.2.2 PROBLEM WITH LBS INSIDE A BUILDING 48
8.3 AUGMENTED REALITY FORECASTS 48
8.3.1 NORTH AMERICA 51
8.3.2 ASIA PACIFIC 51
8.3.3 EUROPE 52
8.3.4 MIDDLE EAST & AFRICA 53
8.3.5 LATIN & CENTRAL AMERICA 54
8.3.6 AR IN TOURISM: A KEY AR MARKET AND AN KEY ADVERTISING SEGMENT 55
9.0 BIG DATA IN DIGITAL ADVERTISING 57
9.1 BIG DATA ECOSYSTEM IN DIGITAL ADVERTISING INDUSTRY 57
9.1.1 BIG DATA TECHNOLOGIES: 57
9.1.2 ECONOMICS: 58
9.1.3 BUSINESS INSIGHTS: 58
9.2 DMP (DATA MANAGEMENT PLATFORMS) AND DATA SCIENTISTS 58
9.3 TARGETING AUDIENCE IN DIGITAL ADVERTISEMENT BY BIG DATA 59
10.0 CONCLUSIONS 60
List of Figures
Figure 1: Traditional Advertisement vs. Digital Advertisement 2013-2018 6
Figure 2: Growth of Online Advertisement 2013-2018 7
Figure 3: Traditional Advertisement in Decline 2013-2018 8
Figure 4: Reasons behind Choosing Digital Media over Traditional Media 9
Figure 5: Digital Multiplier Effect 10
Figure 6: Consumers Preferences - TV commercial vs. Video Advertisements 11
Figure 7: Brand Effectiveness Metrics TV vs. Video Ad (Full Episode Online) 12
Figure 8: Digital Advertisement Ecosystem 13
Figure 9: Digital Advertising Value Chain and Activities 14
Figure 10: Forms of Online Advertising 15
Figure 11: Online Advertising Global Share 2013-2018 16
Figure 12: Mobile Display Advertisement Method 16
Figure 13: Mobile Search Method in Digital Advertisement 17
Figure 14: Digital Advertising Trends 2013-2018 18
Figure 15: Digital Advertising Revenue ($M USD) 2013-2018 21
Figure 16: Digital Ad Revenue Share by Region and Format 2013 22
Figure 17: Global Digital Advertising Budget Breakdown 2013 23
Figure 18: Tablet vs. Smartphone Market Share 2013-2018 33
Figure 19: Digital Advertising in 2018 34
Figure 20: A Diversified Digital Advertising Format Future 35
Figure 21: Content Marketing Channel used by B2B Marketers 36
Figure 22: Real Time Bidding Ecosystem 37
Figure 23: Global Market Value of RTB 2013-2018 38
Figure 24: Auction Volume by mobile OS 2013 39
Figure 25: RTB in Digital Advertising 2013-2018 40
Figure 26: Growth in Digital Automotive Industry 2013-2018 41
Figure 27: Smartphone Visitors in US Automotive Industry 2013-2018 42
Figure 28: RTB Tracker 43
Figure 29: Growth of Real Time Bidding Advertisements 2013-2018 44
Figure 30: Digital Advertisement through Wearable Technologies 45
Figure 31 AR Market Share (%) by Region: 2013 49
Figure 32: Augmented Reality users by Category 2018 Projections 50
Figure 33 Global Augmented Reality Devices Market Revenues 2011 - 2017 51
Figure 34 AR in Tourism Market in North America 51
Figure 35 AR in Tourism in Asia Pacific 52
Figure 36 AR in Tourism in Europe 53
Figure 37 AR in Tourism in ME and Africa 54
Figure 38 AR in Tourism in Latin and Central America 55
Figure 39 Augmented Reality in Tourism 56
Figure 40: Big Data Ecosystem in Digital Advertisement 57
List of Tables
Table 1: Global Digital Advertising Growth 2013-2018 19
Table 2: Digital Advertisement Revenue by Region 2013-2018 19
Table 3: Top Digital Search Engine Revenue 2013-2018 21
Table 4 Augmented Reality in Tourism revenues 2013-2018 56
To order this report: Digital Advertising: Market Opportunities and Forecast 2013-2018
Contact Clare: [email protected]
Intl: +1 339-368-6001
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with b...
Dec. 3, 2016 08:00 PM EST Reads: 3,950
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Dec. 3, 2016 06:15 PM EST Reads: 1,508
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 3, 2016 05:30 PM EST Reads: 4,040
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Dec. 3, 2016 05:15 PM EST Reads: 2,136
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Dec. 3, 2016 05:15 PM EST Reads: 1,998
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
Dec. 3, 2016 04:00 PM EST Reads: 4,859
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Dec. 3, 2016 03:30 PM EST Reads: 1,590
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Dec. 3, 2016 03:15 PM EST Reads: 3,222
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Dec. 3, 2016 02:45 PM EST Reads: 522
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to impr...
Dec. 3, 2016 02:15 PM EST Reads: 6,955
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...
Dec. 3, 2016 02:00 PM EST Reads: 2,482
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Dec. 3, 2016 02:00 PM EST Reads: 475
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Dec. 3, 2016 01:30 PM EST Reads: 2,130
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
Dec. 3, 2016 01:15 PM EST Reads: 629
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Dec. 3, 2016 01:00 PM EST Reads: 1,875
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Dec. 3, 2016 12:45 PM EST Reads: 1,955
[slides] Agility for Digital Transformation | @CloudExpo @NewhouseConsult #Agile #DigitalTransformation
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
Dec. 3, 2016 12:45 PM EST Reads: 737
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Dec. 3, 2016 12:45 PM EST Reads: 3,774
CloudJumper, a Workspace as a Service (WaaS) platform innovator for agile business IT, has been recognized with the Customer Value Leadership Award for its nWorkSpace platform by Frost & Sullivan. The company was also featured in a new report(1) by the industry research firm titled, “Desktop-as-a-Service Buyer’s Guide, 2016,” which provides a comprehensive comparison of DaaS providers, including CloudJumper, Amazon, VMware, and Microsoft.
Dec. 3, 2016 11:45 AM EST Reads: 696
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
Dec. 3, 2016 11:30 AM EST Reads: 855