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@BigDataExpo Authors: Elizabeth White, Ed Featherston, Liz McMillan, Pat Romanski, William Schmarzo

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Digital Advertising: Market Opportunities and Forecast 2013-2018

NEW YORK, Jan. 6, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Digital Advertising: Market Opportunities and Forecast 2013-2018

http://www.reportlinker.com/p01937236/Digital-Advertising-Market-Opportunities-and-Forecast-2013-2018.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Advertising

Overview:

Digital advertising methods have made a substantial impact on traditional media and advertising in recent years. Advancement of technologies and consumer preferences, such as handheld device usage, social media, and online news, is driving marketers to choose digital media platforms. This is causing a huge dislocation for traditional media, which is particularly hard hitting to print and TV based advertising.

Digital is cost effective and facilitates quick responsive, a combination that equates to diminishing market share for traditional advertising. Emerging methods such as wearable technologies (augmented reality in particular) represent a completely new channel that will supplement existing wireless modalities such as smartphones and tablets.

This research evaluates digital advertising methods, key issues, challenges, and opportunities for players in the ecosystem. The report includes analysis of existing and emerging display/UI methods as well as supporting systems and procedures. The report also includes market driver evaluation and forecasts for digital advertising in various modalities.

Target Audience:

Web portal companies
Advertisement agencies
Digital content providers
Internet media companies
Mobile network operators
Digital advertising companies
Mobile commerce companies
Mobile advertising companies
Wireless device manufacturers
Brand management companies

Report Benefits:

Digital advertising forecasts
Understand digital advertising strategies
Learn about the impact of Real-time Bidding (RTB)
Learn about direct response and commerce decision cycle
Identify trends and opportunities in various digital ad methods
Understand emerging digital advertising methods such as direct response
Understand the future of next generation methods such as Augmented Reality
Identify the role of Big Data in digital advertising and how it will affect the future of advertising
1.0 EXECUTIVE SUMMARY 5
2.0 INTRODUCTION 6
2.1 OVERVIEW OF DIGITAL MEDIA VS. TRADITIONAL MEDIA 6
2.2 CURRENT STATUS OF DIGITAL MEDIA OVER TRADITIONAL MEDIA 7
2.2.1 TRANSFORMATION OF ONLINE ADVERTISING 7
2.2.2 DECLINING TREND OF TRADITIONAL ADVERTISING 8
2.2.3 DIGITAL MARKET SHARE OVER TRADITIONAL ADVERTISING 9
2.3 MAJOR ADVERTISEMENT RELOCATION TRENDS 9
2.3.1 RELOCATION OF BUDGET FROM TV TO ONLINE 9
2.3.2 DIGITAL ADVERTISEMENT OVER TV COMMERCIAL 10
2.3.3 BRAND EFFECTIVENESS ANALYSIS OF DIGITAL ADVERTISEMENT OVER TV 11
2.4 THE DIGITAL ADVERTISEMENT ECOSYSTEM 12
2.5 DIGITAL ADVERTISING VALUE CHAIN 14
3.0 DIGITAL ADVERTISING METHODS 15
3.1 ONLINE ADVERTISING 15
3.2 MOBILE DISPLAY METHODS 16
3.3 MOBILE SEARCH METHOD 17
4.0 DIGITAL ADVERTISING MARKET 2013-2018 18
4.1 GLOBAL DIGITAL ADVERTISEMENT MARKET VALUE 18
4.1.1 GLOBAL TRENDS IN DIGITAL ADVERTISING 2013-2018 18
4.1.2 DIGITAL ADVERTISEMENT GROWTH GLOBALLY 2013-2018 19
4.1.3 DIGITAL ADVERTISEMENT REVENUE BY REGION 2013-2018 19
4.1.4 GLOBAL DIGITAL ADVERTISING REVENUE 2013-2018 20
4.2 SEARCH ENGINE REVENUE IN DIGITAL ADVERTISING 2013-2018 21
4.3 MARKET SHARE BY FORMAT 21
4.4 GLOBAL DIGITAL ADVERTISING BUDGET BREAKDOWN 2013 22
4.5 DIRECT RESPONSE AND THE MARKETING TO COMMERCE CYCLE 23
4.5.1 MOBILE DIRECT RESPONSE 26
4.5.2 KEY MOBILE DIRECT RESPONSE METHODS 27
5.0 FUTURE OF DIGITAL ADVERTISING 33
5.1 WIRELESS DEVICES 33
5.2 DIGITAL BIDDING 33
5.3 DIGITAL WILL DOMINATION 34
5.4 DIVERSIFIED AD FORMATS 35
5.5 OPPORTUNITIES BUSINESS-TO-BUSINESS (B2B) 35
6.0 REAL-TIME BIDDING (RTB) IN DIGITAL ADVERTISEMENT 37
6.1 REAL TIME BIDDING ECOSYSTEM ANALYSIS 37
6.2 RTB MARKET 2013-2018 38
6.2.1 RTB GLOBAL MARKET VALUE 2013-2018 38
6.2.2 AUCTION VOLUME BY MOBILE OS 2013 39
6.3 RTB IN MOBILE DISPLAY PROSPECTS 2013-2018 39
6.4 RTB INDUSTRY TRENDS 40
6.4.1 USA AUTOMOBILE INDUSTRY CASE 40
6.4.2 RTB TO SHARE DISPLAY MARKET 42
6.4.3 REAL-TIME BIDDING TO TAKE EVER-BIGGER SLICE OF DISPLAY PIE 43
7.0 DIGITAL ADVERTISING WITH WEARABLE TECHNOLOGIES 45
8.0 AUGMENTED REALITY IN DIGITAL ADVERTISING 46
8.1 GROWTH DRIVER ANALYSIS FOR AUGMENTED REALITY 47
8.1.1 IMPROVEMENT IN USER EXPERIENCE 47
8.1.2 INCREASING DEMAND FOR SMARTPHONES AND TABLET PCS 47
8.1.3 DIVERSIFICATION INTO NEW APPLICATIONS 47
8.2 AR SOLUTION DEVICES MARKET DEPLOYMENT CHALLENGES: A MARKET OUTLOOK 48
8.2.1 BANDWIDTH CONSTRAINTS 48
8.2.2 PROBLEM WITH LBS INSIDE A BUILDING 48
8.3 AUGMENTED REALITY FORECASTS 48
8.3.1 NORTH AMERICA 51
8.3.2 ASIA PACIFIC 51
8.3.3 EUROPE 52
8.3.4 MIDDLE EAST & AFRICA 53
8.3.5 LATIN & CENTRAL AMERICA 54
8.3.6 AR IN TOURISM: A KEY AR MARKET AND AN KEY ADVERTISING SEGMENT 55
9.0 BIG DATA IN DIGITAL ADVERTISING 57
9.1 BIG DATA ECOSYSTEM IN DIGITAL ADVERTISING INDUSTRY 57
9.1.1 BIG DATA TECHNOLOGIES: 57
9.1.2 ECONOMICS: 58
9.1.3 BUSINESS INSIGHTS: 58
9.2 DMP (DATA MANAGEMENT PLATFORMS) AND DATA SCIENTISTS 58
9.3 TARGETING AUDIENCE IN DIGITAL ADVERTISEMENT BY BIG DATA 59
10.0 CONCLUSIONS 60

List of Figures

Figure 1: Traditional Advertisement vs. Digital Advertisement 2013-2018 6
Figure 2: Growth of Online Advertisement 2013-2018 7
Figure 3: Traditional Advertisement in Decline 2013-2018 8
Figure 4: Reasons behind Choosing Digital Media over Traditional Media 9
Figure 5: Digital Multiplier Effect 10
Figure 6: Consumers Preferences - TV commercial vs. Video Advertisements 11
Figure 7: Brand Effectiveness Metrics TV vs. Video Ad (Full Episode Online) 12
Figure 8: Digital Advertisement Ecosystem 13
Figure 9: Digital Advertising Value Chain and Activities 14
Figure 10: Forms of Online Advertising 15
Figure 11: Online Advertising Global Share 2013-2018 16
Figure 12: Mobile Display Advertisement Method 16
Figure 13: Mobile Search Method in Digital Advertisement 17
Figure 14: Digital Advertising Trends 2013-2018 18
Figure 15: Digital Advertising Revenue ($M USD) 2013-2018 21
Figure 16: Digital Ad Revenue Share by Region and Format 2013 22
Figure 17: Global Digital Advertising Budget Breakdown 2013 23
Figure 18: Tablet vs. Smartphone Market Share 2013-2018 33
Figure 19: Digital Advertising in 2018 34
Figure 20: A Diversified Digital Advertising Format Future 35
Figure 21: Content Marketing Channel used by B2B Marketers 36
Figure 22: Real Time Bidding Ecosystem 37
Figure 23: Global Market Value of RTB 2013-2018 38
Figure 24: Auction Volume by mobile OS 2013 39
Figure 25: RTB in Digital Advertising 2013-2018 40
Figure 26: Growth in Digital Automotive Industry 2013-2018 41
Figure 27: Smartphone Visitors in US Automotive Industry 2013-2018 42
Figure 28: RTB Tracker 43
Figure 29: Growth of Real Time Bidding Advertisements 2013-2018 44
Figure 30: Digital Advertisement through Wearable Technologies 45
Figure 31 AR Market Share (%) by Region: 2013 49
Figure 32: Augmented Reality users by Category 2018 Projections 50
Figure 33 Global Augmented Reality Devices Market Revenues 2011 - 2017 51
Figure 34 AR in Tourism Market in North America 51
Figure 35 AR in Tourism in Asia Pacific 52
Figure 36 AR in Tourism in Europe 53
Figure 37 AR in Tourism in ME and Africa 54
Figure 38 AR in Tourism in Latin and Central America 55
Figure 39 Augmented Reality in Tourism 56
Figure 40: Big Data Ecosystem in Digital Advertisement 57

List of Tables

Table 1: Global Digital Advertising Growth 2013-2018 19
Table 2: Digital Advertisement Revenue by Region 2013-2018 19
Table 3: Top Digital Search Engine Revenue 2013-2018 21
Table 4 Augmented Reality in Tourism revenues 2013-2018 56

To order this report: Digital Advertising: Market Opportunities and Forecast 2013-2018
http://www.reportlinker.com/p01937236/Digital-Advertising-Market-Opportunities-and-Forecast-2013-2018.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Advertising

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