Welcome!

Big Data Journal Authors: David Skok, Elizabeth White, Carmen Gonzalez, Yeshim Deniz, Liz McMillan

News Feed Item

Digital Advertising: Market Opportunities and Forecast 2013-2018

NEW YORK, Jan. 6, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Digital Advertising: Market Opportunities and Forecast 2013-2018

http://www.reportlinker.com/p01937236/Digital-Advertising-Market-Opportunities-and-Forecast-2013-2018.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Advertising

Overview:

Digital advertising methods have made a substantial impact on traditional media and advertising in recent years. Advancement of technologies and consumer preferences, such as handheld device usage, social media, and online news, is driving marketers to choose digital media platforms. This is causing a huge dislocation for traditional media, which is particularly hard hitting to print and TV based advertising.

Digital is cost effective and facilitates quick responsive, a combination that equates to diminishing market share for traditional advertising. Emerging methods such as wearable technologies (augmented reality in particular) represent a completely new channel that will supplement existing wireless modalities such as smartphones and tablets.

This research evaluates digital advertising methods, key issues, challenges, and opportunities for players in the ecosystem. The report includes analysis of existing and emerging display/UI methods as well as supporting systems and procedures. The report also includes market driver evaluation and forecasts for digital advertising in various modalities.

Target Audience:

Web portal companies
Advertisement agencies
Digital content providers
Internet media companies
Mobile network operators
Digital advertising companies
Mobile commerce companies
Mobile advertising companies
Wireless device manufacturers
Brand management companies

Report Benefits:

Digital advertising forecasts
Understand digital advertising strategies
Learn about the impact of Real-time Bidding (RTB)
Learn about direct response and commerce decision cycle
Identify trends and opportunities in various digital ad methods
Understand emerging digital advertising methods such as direct response
Understand the future of next generation methods such as Augmented Reality
Identify the role of Big Data in digital advertising and how it will affect the future of advertising
1.0 EXECUTIVE SUMMARY 5
2.0 INTRODUCTION 6
2.1 OVERVIEW OF DIGITAL MEDIA VS. TRADITIONAL MEDIA 6
2.2 CURRENT STATUS OF DIGITAL MEDIA OVER TRADITIONAL MEDIA 7
2.2.1 TRANSFORMATION OF ONLINE ADVERTISING 7
2.2.2 DECLINING TREND OF TRADITIONAL ADVERTISING 8
2.2.3 DIGITAL MARKET SHARE OVER TRADITIONAL ADVERTISING 9
2.3 MAJOR ADVERTISEMENT RELOCATION TRENDS 9
2.3.1 RELOCATION OF BUDGET FROM TV TO ONLINE 9
2.3.2 DIGITAL ADVERTISEMENT OVER TV COMMERCIAL 10
2.3.3 BRAND EFFECTIVENESS ANALYSIS OF DIGITAL ADVERTISEMENT OVER TV 11
2.4 THE DIGITAL ADVERTISEMENT ECOSYSTEM 12
2.5 DIGITAL ADVERTISING VALUE CHAIN 14
3.0 DIGITAL ADVERTISING METHODS 15
3.1 ONLINE ADVERTISING 15
3.2 MOBILE DISPLAY METHODS 16
3.3 MOBILE SEARCH METHOD 17
4.0 DIGITAL ADVERTISING MARKET 2013-2018 18
4.1 GLOBAL DIGITAL ADVERTISEMENT MARKET VALUE 18
4.1.1 GLOBAL TRENDS IN DIGITAL ADVERTISING 2013-2018 18
4.1.2 DIGITAL ADVERTISEMENT GROWTH GLOBALLY 2013-2018 19
4.1.3 DIGITAL ADVERTISEMENT REVENUE BY REGION 2013-2018 19
4.1.4 GLOBAL DIGITAL ADVERTISING REVENUE 2013-2018 20
4.2 SEARCH ENGINE REVENUE IN DIGITAL ADVERTISING 2013-2018 21
4.3 MARKET SHARE BY FORMAT 21
4.4 GLOBAL DIGITAL ADVERTISING BUDGET BREAKDOWN 2013 22
4.5 DIRECT RESPONSE AND THE MARKETING TO COMMERCE CYCLE 23
4.5.1 MOBILE DIRECT RESPONSE 26
4.5.2 KEY MOBILE DIRECT RESPONSE METHODS 27
5.0 FUTURE OF DIGITAL ADVERTISING 33
5.1 WIRELESS DEVICES 33
5.2 DIGITAL BIDDING 33
5.3 DIGITAL WILL DOMINATION 34
5.4 DIVERSIFIED AD FORMATS 35
5.5 OPPORTUNITIES BUSINESS-TO-BUSINESS (B2B) 35
6.0 REAL-TIME BIDDING (RTB) IN DIGITAL ADVERTISEMENT 37
6.1 REAL TIME BIDDING ECOSYSTEM ANALYSIS 37
6.2 RTB MARKET 2013-2018 38
6.2.1 RTB GLOBAL MARKET VALUE 2013-2018 38
6.2.2 AUCTION VOLUME BY MOBILE OS 2013 39
6.3 RTB IN MOBILE DISPLAY PROSPECTS 2013-2018 39
6.4 RTB INDUSTRY TRENDS 40
6.4.1 USA AUTOMOBILE INDUSTRY CASE 40
6.4.2 RTB TO SHARE DISPLAY MARKET 42
6.4.3 REAL-TIME BIDDING TO TAKE EVER-BIGGER SLICE OF DISPLAY PIE 43
7.0 DIGITAL ADVERTISING WITH WEARABLE TECHNOLOGIES 45
8.0 AUGMENTED REALITY IN DIGITAL ADVERTISING 46
8.1 GROWTH DRIVER ANALYSIS FOR AUGMENTED REALITY 47
8.1.1 IMPROVEMENT IN USER EXPERIENCE 47
8.1.2 INCREASING DEMAND FOR SMARTPHONES AND TABLET PCS 47
8.1.3 DIVERSIFICATION INTO NEW APPLICATIONS 47
8.2 AR SOLUTION DEVICES MARKET DEPLOYMENT CHALLENGES: A MARKET OUTLOOK 48
8.2.1 BANDWIDTH CONSTRAINTS 48
8.2.2 PROBLEM WITH LBS INSIDE A BUILDING 48
8.3 AUGMENTED REALITY FORECASTS 48
8.3.1 NORTH AMERICA 51
8.3.2 ASIA PACIFIC 51
8.3.3 EUROPE 52
8.3.4 MIDDLE EAST & AFRICA 53
8.3.5 LATIN & CENTRAL AMERICA 54
8.3.6 AR IN TOURISM: A KEY AR MARKET AND AN KEY ADVERTISING SEGMENT 55
9.0 BIG DATA IN DIGITAL ADVERTISING 57
9.1 BIG DATA ECOSYSTEM IN DIGITAL ADVERTISING INDUSTRY 57
9.1.1 BIG DATA TECHNOLOGIES: 57
9.1.2 ECONOMICS: 58
9.1.3 BUSINESS INSIGHTS: 58
9.2 DMP (DATA MANAGEMENT PLATFORMS) AND DATA SCIENTISTS 58
9.3 TARGETING AUDIENCE IN DIGITAL ADVERTISEMENT BY BIG DATA 59
10.0 CONCLUSIONS 60

List of Figures

Figure 1: Traditional Advertisement vs. Digital Advertisement 2013-2018 6
Figure 2: Growth of Online Advertisement 2013-2018 7
Figure 3: Traditional Advertisement in Decline 2013-2018 8
Figure 4: Reasons behind Choosing Digital Media over Traditional Media 9
Figure 5: Digital Multiplier Effect 10
Figure 6: Consumers Preferences - TV commercial vs. Video Advertisements 11
Figure 7: Brand Effectiveness Metrics TV vs. Video Ad (Full Episode Online) 12
Figure 8: Digital Advertisement Ecosystem 13
Figure 9: Digital Advertising Value Chain and Activities 14
Figure 10: Forms of Online Advertising 15
Figure 11: Online Advertising Global Share 2013-2018 16
Figure 12: Mobile Display Advertisement Method 16
Figure 13: Mobile Search Method in Digital Advertisement 17
Figure 14: Digital Advertising Trends 2013-2018 18
Figure 15: Digital Advertising Revenue ($M USD) 2013-2018 21
Figure 16: Digital Ad Revenue Share by Region and Format 2013 22
Figure 17: Global Digital Advertising Budget Breakdown 2013 23
Figure 18: Tablet vs. Smartphone Market Share 2013-2018 33
Figure 19: Digital Advertising in 2018 34
Figure 20: A Diversified Digital Advertising Format Future 35
Figure 21: Content Marketing Channel used by B2B Marketers 36
Figure 22: Real Time Bidding Ecosystem 37
Figure 23: Global Market Value of RTB 2013-2018 38
Figure 24: Auction Volume by mobile OS 2013 39
Figure 25: RTB in Digital Advertising 2013-2018 40
Figure 26: Growth in Digital Automotive Industry 2013-2018 41
Figure 27: Smartphone Visitors in US Automotive Industry 2013-2018 42
Figure 28: RTB Tracker 43
Figure 29: Growth of Real Time Bidding Advertisements 2013-2018 44
Figure 30: Digital Advertisement through Wearable Technologies 45
Figure 31 AR Market Share (%) by Region: 2013 49
Figure 32: Augmented Reality users by Category 2018 Projections 50
Figure 33 Global Augmented Reality Devices Market Revenues 2011 - 2017 51
Figure 34 AR in Tourism Market in North America 51
Figure 35 AR in Tourism in Asia Pacific 52
Figure 36 AR in Tourism in Europe 53
Figure 37 AR in Tourism in ME and Africa 54
Figure 38 AR in Tourism in Latin and Central America 55
Figure 39 Augmented Reality in Tourism 56
Figure 40: Big Data Ecosystem in Digital Advertisement 57

List of Tables

Table 1: Global Digital Advertising Growth 2013-2018 19
Table 2: Digital Advertisement Revenue by Region 2013-2018 19
Table 3: Top Digital Search Engine Revenue 2013-2018 21
Table 4 Augmented Reality in Tourism revenues 2013-2018 56

To order this report: Digital Advertising: Market Opportunities and Forecast 2013-2018
http://www.reportlinker.com/p01937236/Digital-Advertising-Market-Opportunities-and-Forecast-2013-2018.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Advertising

__________________________
Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@BigDataExpo Stories
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
“We are a managed services company. We have taken the key aspects of the cloud and the purposed data center and merged the two together and launched the Purposed Cloud about 18–24 months ago," explained Chetan Patwardhan, CEO of Stratogent, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session a...
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in San...
As enterprises engage with Big Data technologies to develop applications needed to meet operational demands, new computation fabrics are continually being introduced. To leverage these new innovations, organizations are sacrificing market opportunities to gain expertise in learning new systems. In his session at Big Data Expo, Supreet Oberoi, Vice President of Field Engineering at Concurrent, Inc., discussed how to leverage existing infrastructure and investments and future-proof them against e...
"Desktop as a Service is emerging as a very big trend. One of the big influencers of this – for Esri – is that we have a large user base that uses virtualization and they are looking at Desktop as a Service right now," explained John Meza, Product Engineer at Esri, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core...
SYS-CON Events announced today that Creative Business Solutions will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Creative Business Solutions is the top stocking authorized HP Renew Distributor in the U.S. Based out of Long Island, NY, Creative Business Solutions offers a one-stop shop for a diverse range of products including Proliant, Blade and Industry Standard Servers, Networking, Server Options and...
You use an agile process; your goal is to make your organization more agile. But what about your data infrastructure? The truth is, today's databases are anything but agile - they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver new features and capabilities needed to make your organization competitive. As your application an...
An effective way of thinking in Big Data is composed of a methodical framework for dealing with the predicted shortage of 50-60% of the qualified Big Data resources in the U.S. This holistic model comprises the scientific and engineering steps that are involved in accelerating Big Data solutions: problem, diagnosis, facts, analysis, hypothesis, solution, prototype and implementation. In his session at Big Data Expo®, Tony Shan focused on the concept, importance, and considerations for each of t...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial C...
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal S...