|By PR Newswire||
|January 6, 2014 11:26 AM EST||
NEW YORK, Jan. 6, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Digital advertising methods have made a substantial impact on traditional media and advertising in recent years. Advancement of technologies and consumer preferences, such as handheld device usage, social media, and online news, is driving marketers to choose digital media platforms. This is causing a huge dislocation for traditional media, which is particularly hard hitting to print and TV based advertising.
Digital is cost effective and facilitates quick responsive, a combination that equates to diminishing market share for traditional advertising. Emerging methods such as wearable technologies (augmented reality in particular) represent a completely new channel that will supplement existing wireless modalities such as smartphones and tablets.
This research evaluates digital advertising methods, key issues, challenges, and opportunities for players in the ecosystem. The report includes analysis of existing and emerging display/UI methods as well as supporting systems and procedures. The report also includes market driver evaluation and forecasts for digital advertising in various modalities.
Web portal companies
Digital content providers
Internet media companies
Mobile network operators
Digital advertising companies
Mobile commerce companies
Mobile advertising companies
Wireless device manufacturers
Brand management companies
Digital advertising forecasts
Understand digital advertising strategies
Learn about the impact of Real-time Bidding (RTB)
Learn about direct response and commerce decision cycle
Identify trends and opportunities in various digital ad methods
Understand emerging digital advertising methods such as direct response
Understand the future of next generation methods such as Augmented Reality
Identify the role of Big Data in digital advertising and how it will affect the future of advertising
1.0 EXECUTIVE SUMMARY 5
2.0 INTRODUCTION 6
2.1 OVERVIEW OF DIGITAL MEDIA VS. TRADITIONAL MEDIA 6
2.2 CURRENT STATUS OF DIGITAL MEDIA OVER TRADITIONAL MEDIA 7
2.2.1 TRANSFORMATION OF ONLINE ADVERTISING 7
2.2.2 DECLINING TREND OF TRADITIONAL ADVERTISING 8
2.2.3 DIGITAL MARKET SHARE OVER TRADITIONAL ADVERTISING 9
2.3 MAJOR ADVERTISEMENT RELOCATION TRENDS 9
2.3.1 RELOCATION OF BUDGET FROM TV TO ONLINE 9
2.3.2 DIGITAL ADVERTISEMENT OVER TV COMMERCIAL 10
2.3.3 BRAND EFFECTIVENESS ANALYSIS OF DIGITAL ADVERTISEMENT OVER TV 11
2.4 THE DIGITAL ADVERTISEMENT ECOSYSTEM 12
2.5 DIGITAL ADVERTISING VALUE CHAIN 14
3.0 DIGITAL ADVERTISING METHODS 15
3.1 ONLINE ADVERTISING 15
3.2 MOBILE DISPLAY METHODS 16
3.3 MOBILE SEARCH METHOD 17
4.0 DIGITAL ADVERTISING MARKET 2013-2018 18
4.1 GLOBAL DIGITAL ADVERTISEMENT MARKET VALUE 18
4.1.1 GLOBAL TRENDS IN DIGITAL ADVERTISING 2013-2018 18
4.1.2 DIGITAL ADVERTISEMENT GROWTH GLOBALLY 2013-2018 19
4.1.3 DIGITAL ADVERTISEMENT REVENUE BY REGION 2013-2018 19
4.1.4 GLOBAL DIGITAL ADVERTISING REVENUE 2013-2018 20
4.2 SEARCH ENGINE REVENUE IN DIGITAL ADVERTISING 2013-2018 21
4.3 MARKET SHARE BY FORMAT 21
4.4 GLOBAL DIGITAL ADVERTISING BUDGET BREAKDOWN 2013 22
4.5 DIRECT RESPONSE AND THE MARKETING TO COMMERCE CYCLE 23
4.5.1 MOBILE DIRECT RESPONSE 26
4.5.2 KEY MOBILE DIRECT RESPONSE METHODS 27
5.0 FUTURE OF DIGITAL ADVERTISING 33
5.1 WIRELESS DEVICES 33
5.2 DIGITAL BIDDING 33
5.3 DIGITAL WILL DOMINATION 34
5.4 DIVERSIFIED AD FORMATS 35
5.5 OPPORTUNITIES BUSINESS-TO-BUSINESS (B2B) 35
6.0 REAL-TIME BIDDING (RTB) IN DIGITAL ADVERTISEMENT 37
6.1 REAL TIME BIDDING ECOSYSTEM ANALYSIS 37
6.2 RTB MARKET 2013-2018 38
6.2.1 RTB GLOBAL MARKET VALUE 2013-2018 38
6.2.2 AUCTION VOLUME BY MOBILE OS 2013 39
6.3 RTB IN MOBILE DISPLAY PROSPECTS 2013-2018 39
6.4 RTB INDUSTRY TRENDS 40
6.4.1 USA AUTOMOBILE INDUSTRY CASE 40
6.4.2 RTB TO SHARE DISPLAY MARKET 42
6.4.3 REAL-TIME BIDDING TO TAKE EVER-BIGGER SLICE OF DISPLAY PIE 43
7.0 DIGITAL ADVERTISING WITH WEARABLE TECHNOLOGIES 45
8.0 AUGMENTED REALITY IN DIGITAL ADVERTISING 46
8.1 GROWTH DRIVER ANALYSIS FOR AUGMENTED REALITY 47
8.1.1 IMPROVEMENT IN USER EXPERIENCE 47
8.1.2 INCREASING DEMAND FOR SMARTPHONES AND TABLET PCS 47
8.1.3 DIVERSIFICATION INTO NEW APPLICATIONS 47
8.2 AR SOLUTION DEVICES MARKET DEPLOYMENT CHALLENGES: A MARKET OUTLOOK 48
8.2.1 BANDWIDTH CONSTRAINTS 48
8.2.2 PROBLEM WITH LBS INSIDE A BUILDING 48
8.3 AUGMENTED REALITY FORECASTS 48
8.3.1 NORTH AMERICA 51
8.3.2 ASIA PACIFIC 51
8.3.3 EUROPE 52
8.3.4 MIDDLE EAST & AFRICA 53
8.3.5 LATIN & CENTRAL AMERICA 54
8.3.6 AR IN TOURISM: A KEY AR MARKET AND AN KEY ADVERTISING SEGMENT 55
9.0 BIG DATA IN DIGITAL ADVERTISING 57
9.1 BIG DATA ECOSYSTEM IN DIGITAL ADVERTISING INDUSTRY 57
9.1.1 BIG DATA TECHNOLOGIES: 57
9.1.2 ECONOMICS: 58
9.1.3 BUSINESS INSIGHTS: 58
9.2 DMP (DATA MANAGEMENT PLATFORMS) AND DATA SCIENTISTS 58
9.3 TARGETING AUDIENCE IN DIGITAL ADVERTISEMENT BY BIG DATA 59
10.0 CONCLUSIONS 60
List of Figures
Figure 1: Traditional Advertisement vs. Digital Advertisement 2013-2018 6
Figure 2: Growth of Online Advertisement 2013-2018 7
Figure 3: Traditional Advertisement in Decline 2013-2018 8
Figure 4: Reasons behind Choosing Digital Media over Traditional Media 9
Figure 5: Digital Multiplier Effect 10
Figure 6: Consumers Preferences - TV commercial vs. Video Advertisements 11
Figure 7: Brand Effectiveness Metrics TV vs. Video Ad (Full Episode Online) 12
Figure 8: Digital Advertisement Ecosystem 13
Figure 9: Digital Advertising Value Chain and Activities 14
Figure 10: Forms of Online Advertising 15
Figure 11: Online Advertising Global Share 2013-2018 16
Figure 12: Mobile Display Advertisement Method 16
Figure 13: Mobile Search Method in Digital Advertisement 17
Figure 14: Digital Advertising Trends 2013-2018 18
Figure 15: Digital Advertising Revenue ($M USD) 2013-2018 21
Figure 16: Digital Ad Revenue Share by Region and Format 2013 22
Figure 17: Global Digital Advertising Budget Breakdown 2013 23
Figure 18: Tablet vs. Smartphone Market Share 2013-2018 33
Figure 19: Digital Advertising in 2018 34
Figure 20: A Diversified Digital Advertising Format Future 35
Figure 21: Content Marketing Channel used by B2B Marketers 36
Figure 22: Real Time Bidding Ecosystem 37
Figure 23: Global Market Value of RTB 2013-2018 38
Figure 24: Auction Volume by mobile OS 2013 39
Figure 25: RTB in Digital Advertising 2013-2018 40
Figure 26: Growth in Digital Automotive Industry 2013-2018 41
Figure 27: Smartphone Visitors in US Automotive Industry 2013-2018 42
Figure 28: RTB Tracker 43
Figure 29: Growth of Real Time Bidding Advertisements 2013-2018 44
Figure 30: Digital Advertisement through Wearable Technologies 45
Figure 31 AR Market Share (%) by Region: 2013 49
Figure 32: Augmented Reality users by Category 2018 Projections 50
Figure 33 Global Augmented Reality Devices Market Revenues 2011 - 2017 51
Figure 34 AR in Tourism Market in North America 51
Figure 35 AR in Tourism in Asia Pacific 52
Figure 36 AR in Tourism in Europe 53
Figure 37 AR in Tourism in ME and Africa 54
Figure 38 AR in Tourism in Latin and Central America 55
Figure 39 Augmented Reality in Tourism 56
Figure 40: Big Data Ecosystem in Digital Advertisement 57
List of Tables
Table 1: Global Digital Advertising Growth 2013-2018 19
Table 2: Digital Advertisement Revenue by Region 2013-2018 19
Table 3: Top Digital Search Engine Revenue 2013-2018 21
Table 4 Augmented Reality in Tourism revenues 2013-2018 56
To order this report: Digital Advertising: Market Opportunities and Forecast 2013-2018
Contact Clare: [email protected]
Intl: +1 339-368-6001
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborat...
Mar. 29, 2015 07:00 PM EDT Reads: 5,202
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed...
Mar. 29, 2015 04:15 PM EDT Reads: 2,428
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
Mar. 29, 2015 04:00 PM EDT Reads: 1,321
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Mar. 29, 2015 03:30 PM EDT Reads: 2,165
Are your applications getting in the way of your business strategy? It’s time to rethink your IT approach. In his session at 16th Cloud Expo, Madhukar Kumar, Vice President, Product Management at Liaison Technologies, will discuss a new data-centric approach to IT that allows your data, not applications, to inform business strategy. By moving away from an application-centric IT model where data integration and analysis are subservient to the constraints of applications, your organization will b...
Mar. 29, 2015 03:15 PM EDT Reads: 2,556
SYS-CON Events announced today that QTS Realty Trust, one of the nation’s largest and fastest-growing providers of data center facilities and cloud services and a leader in security and compliance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. QTS Realty Trust, Inc. (NYSE: QTS) is a leading national provider of data center solutions and fully managed services, and a leader in security and compliance...
Mar. 29, 2015 03:00 PM EDT Reads: 1,265
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional S...
Mar. 29, 2015 03:00 PM EDT Reads: 2,839
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make sm...
Mar. 29, 2015 03:00 PM EDT Reads: 3,449
Countless business models have spawned from the IaaS industry. Resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his General Session at 16th Cloud Expo, Phil Jackson, Lead Developer Advocate at SoftLayer, will break down what we've got to work with and discuss the benefits and pitfalls to discover how we can best use them t...
Mar. 29, 2015 01:15 PM EDT Reads: 1,452
After making a doctor’s appointment via your mobile device, you receive a calendar invite. The day of your appointment, you get a reminder with the doctor’s location and contact information. As you enter the doctor’s exam room, the medical team is equipped with the latest tablet containing your medical history – he or she makes real time updates to your medical file. At the end of your visit, you receive an electronic prescription to your preferred pharmacy and can schedule your next appointment...
Mar. 29, 2015 12:00 PM EDT Reads: 770
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on T...
Mar. 29, 2015 12:00 PM EDT Reads: 1,445
The list of ‘new paradigm’ technologies that now surrounds us appears to be at an all time high. From cloud computing and Big Data analytics to Bring Your Own Device (BYOD) and the Internet of Things (IoT), today we have to deal with what the industry likes to call ‘paradigm shifts’ at every level of IT. This is disruption; of course, we understand that – change is almost always disruptive.
Mar. 29, 2015 11:45 AM EDT Reads: 1,104
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud....
Mar. 29, 2015 11:00 AM EDT Reads: 1,416
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
Mar. 29, 2015 11:00 AM EDT Reads: 2,091
Mar. 29, 2015 10:45 AM EDT Reads: 1,491
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microser...
Mar. 29, 2015 08:30 AM EDT Reads: 2,048
SYS-CON Events announced today that Creative Business Solutions will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Creative Business Solutions is the top stocking authorized HP Renew Distributor in the U.S. Based out of Long Island, NY, Creative Business Solutions offers a one-stop shop for a diverse range of products including Proliant, Blade and Industry Standard Servers, Networking, Server Options and...
Mar. 29, 2015 06:30 AM EDT Reads: 3,834
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Thi...
Mar. 28, 2015 04:15 PM EDT Reads: 1,541
Technology today seems to be moving at breakneck speeds. This speed of change is creating tectonic shifts in how businesses operate and leverage technology to achieve their goals. The convergence of key disruptive technologies (i.e., social, mobile, analytics, and cloud) is what Gartner refers to as the nexus of forces. Cloud is an underpinning of this nexus. How is this disruption impacting the CIO? Does the role change in the face of all these forces, or is it just a continuation of what the C...
Mar. 28, 2015 02:30 PM EDT Reads: 1,017
Cloud is not a commodity. And no matter what you call it, computing doesn’t come out of the sky. It comes from physical hardware inside brick and mortar facilities connected by hundreds of miles of networking cable. And no two clouds are built the same way. SoftLayer gives you the highest performing cloud infrastructure available. One platform that takes data centers around the world that are full of the widest range of cloud computing options, and then integrates and automates everything. J...
Mar. 28, 2015 02:00 PM EDT Reads: 1,634