Big Data Journal Authors: Elizabeth White, Sandi Mappic, Pat Romanski, Greg O'Connor, Liz McMillan

News Feed Item

OTT Video Distribution - The rise of SVOD and CDN

NEW YORK, Dec. 5, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

OTT Video Distribution - The rise of SVOD and CDN


This report analyses how online video markets will develop, and the potential for online delivery services. It explores how: Online video is becoming mainstream ; Sustainable ad-funded and pay services are finding their way to the Open Internet ; Content delivery services play a key role in achieving QoS over the Internet ; The major players are positioning themselves in the B2C and B2B online.

Region: World, Europe 27, France, Germany, Italy, Spain, United Kingdom, Japan, United States


1. Executive Summary ....8
1.1. The consumer online video market 9
1.2. The online video delivery services market... 11
1.3. Forecasts.. 12
2. Methodology..14
3. The consumer online video market..16
3.1. Key online video services. 16
3.1.1. Free short-clip services ...16
3.1.2. Streaming platforms and encrypted cloud ...17
3.1.3. Catch-up TV services ..18
3.1.4. Premium VOD packages.19
3.1.5. Subscription VOD (SVOD) packages ..19
3.1.6. Live streaming services...20
3.1.7. Personal cloud services for video21
3.2. Usage of online video... 21
3.2.1. Mainstream and increasing usage...22
3.2.2. Consumption behaviour...23
3.2.3. Usage by player...27
3.3. Revenue models of consumer online video services... 28
3.3.1. Advertising revenue models 28
3.3.2. Consumer payment for content ...31
3.3.3. The freemium model32
3.3.4. Bundling content with other services ...33
3.4. Key players on the consumer online video market .. 34
3.4.1. Overview of case studies.34
3.4.2. YouTube..34
3.4.3. Dailymotion..35
3.4.4. Facebook.36
3.4.5. BBC - iPlayer...37
3.4.6. Hulu.39
3.4.7. ABC – ABC Player...40
3.4.8. Apple - iTunes .40
3.4.9. HBO – HBO Go...41
3.4.10. Netflix ..42
3.4.11. Amazon ...44
3.4.12. Dropbox...45
3.4.13. MLB.46
3.4.14. PureVid47
3.4.15. Mega ...48
3.5. Size of the consumer online video market... 50
4. The value chain .51
4.1. General value chain . 51
4.2. Content creation... 52
4.2.1. Encoding rate ..52
4.2.2. Resolution53
4.2.3. Codecs and containers54
4.3. Content management... 55
4.3.1. Platforms and formats .55
4.3.2. Protocols: towards HTTP.56
4.3.3. Adaptive streaming is gaining traction.58
4.3.4. Content protection: Digital Right Lockers 62
4.3.5. Towards cloud-based video delivery ...65
4.4. Delivery/distribution.. 67
4.4.1. Unicast architectures (client-server)67
4.4.2. Key players..72
4.4.3. Emerging concepts/technologies.78
4.4.4. Telcos moves on the CDN market...80
4.5. Consumption 84
4.5.1. Analytical tools.84
4.5.2. 'Big Data' and associated tools85
4.6. Costs and impacts for distribution 89
4.6.1. Criteria for distribution .89
4.6.2. CDN.96
4.6.3. Multi-CDN and related tools.96
4.6.4. Telco CDN...97
4.6.5. Auto-distribution...98
4.6.6. Summary: Segmentation of approaches, based on size and QoS requirements100
4.7. Size of the online video delivery services market .. 101
5. Forecasts.102
5.1. Key trends/drivers for online video and for CDN 102
5.2. Market forecast... 105
5.2.1. Market forecast for the consumer online video market..105
5.2.2. Market forecast for the CDN industry 107
6. Market data & Forecasts.108
6.1. World.. 108
6.2. Europe 27... 108
6.3. France 108
6.4. Germany. 109
6.5. Italy. 109
6.6. Spain .. 109
6.7. UK... 109
6.8. Japan.. 109
6.9. USA 110


Table 1: Total online video market, 2012-2017.13
Table 2: Free short clip services...17
Table 3: Streaming platforms and encrypted cloud...17
Table 4: Catch-up TV services..18
Table 5: Premium VOD packages 19
Table 6: SVOD packages 20
Table 7: Live streaming services ..20
Table 8: Personal cloud services for video ...21
Table 9: Top 10 US Online Video Websites .27
Table 10: Top 10 French Online Video Websites ...27
Table 11: Sample of pre-roll CPMs on TV online services, with comparison 2011-201330
Table 12: Content acquisition by type of video service...32
Table 13: Examples of 'freemium' video services...33
Table 14: Breakdown of BBC spend in 2012..38
Table 15: World consumer online market, 2012 .50
Table 16: Different types of codec by type of video container 54
Table 17: Video delivery protocols and features.57
Table 18: HTTP and RTSP Features..57
Table 19: Popular coders and specific features..57
Table 20: ABR features ..59
Table 21: Major player initiatives in ABR streaming59
Table 22: Summary of ABR streaming technologies ..61
Table 23: Positioning of various traditional CDN around telco CDN...73
Table 24: Main European CDN players ..77
Table 25: Streamzilla rates.78
Table 26: Telco CDN initiatives...81
Table 27: Global CDN costs delivery, Q1 2012 ..90
Table 28: Storage strategies...91
Table 29: Amazon S3 (storage service) pricing..92
Table 30: Typical costs for transcoding ..93
Table 31: Client-side statistics features ..96
Table 32: Various distribution choices for content providers.100
Table 33: Different typologies for video distribution..101
Table 34: Advertising online video market, 2012-2017.106
Table 35: Pay-online video market, 2012-2017106
Table 36: Total online video market, 2012-2017...106
Table 37: World Total OTT revenues108
Table 38: World Total CDN market...108
Table 39: Europe 27 Total OTT revenues 108
Table 40: France Total OTT revenues..108
Table 41: Germany Total OTT revenues ..109
Table 42: Italy Total OTT revenues ..109
Table 43: Spain Total OTT revenues109
Table 44: UK Total OTT revenues109
Table 45: Japan Total OTT revenues ...109
Table 46: USA Total OTT revenues..110


Figure 1: World online video market, 2012-2017 .9
Figure 2: Trends in unique viewers and videos viewed, 2008 to 2012 in EU3 (UK, France and
Figure 3: Monthly time spent in hours, per user for each activity and medium ..23
Figure 4: Consumption of video breakdown by age group, and growth between 2008 and 2011..23
Figure 5: Time watched by video length 24
Figure 6: Proportion of people who watch each type of OTT video on each device ..24
Figure 7: Catch-up TV penetration rate in France, by time of day .25
Figure 8: Global online video penetration rate, by time of day, 2009-201125
Figure 9: Frequency of watching video content over the Internet on each device .26
Figure 10: Frustrations and concerns with watching OTT video content..26
Figure 11: Share of Web users who watch online videos on a specific platform..28
Figure 12: Overlay on YouTube...29
Figure 13: Ticker ad on YouTube.29
Figure 14: Adidas-branded player skin on Hulu...29
Figure 15: YouTube homepage ...35
Figure 16: Dailymotion homepage...36
Figure 17: Facebook video page..37
Figure 18: BBC iPlayer homepage...38
Figure 19: Hulu homepage ..39
Figure 20: iTunes Store ...41
Figure 21: HBO Go portal42
Figure 22: Netflix homepage...43
Figure 23: Amazon Prime now includes Instant Video access.44
Figure 24: Dropbox personal cloud accessed from the Internet...45
Figure 25: MLB.tv player and main features 46
Figure 26: Purevid portal..47
Figure 27: Generation of the link to share a file, with the key integrated to the URL ...48
Figure 28: Account's session history with the detail of IP addresses that log in the account...48
Figure 29: File sharing with encrypted cloud storage ecosystem.49
Figure 30: Breakdown of OTT video services in selected countries, 2012...50
Figure 31: Technical value chain .51
Figure 32: HEVC specifications and impacts...52
Figure 33: Key factors for development...53
Figure 34: The 4K concept...53
Figure 35: Component of a DASH profile.54
Figure 36: How video download, progressive download and streaming work..56
Figure 37: Matching bandwidth changes to maintain QoS...58
Figure 38: IIS Smooth Streaming.60
Figure 39: HTTP Dynamic streaming workflow61
Figure 40: Operating principle..62
Figure 41: Operating principle of Ultraviolet.63
Figure 42: Main interests of CFF..64
Figure 43: Cross-playback of CFF...65
Figure 44: Converged head-end and cloud delivery 66
Figure 45: Envivio strategy ..66
Figure 46: Unicast and multicast..67
Figure 47: Illustration of CDN principles...69
Figure 48: Video delivery based on P2P architecture..70
Figure 49: Akamai mobile solution for iPhone..72
Figure 50: Financial elements of Akamai.74
Figure 51: Types of applications targeted by Ericsson-Akamai partnership.75
Figure 52: Outline of Ericsson-Akamai partnership..75
Figure 53: Akamai perspective on mobile: extend its presence to foot of tower ..76
Figure 54: Growth in Limelight Networks revenue and net profit, in thousands USD...76
Figure 55: Share of value-added services in Limelight revenue ..77
Figure 56: Jet-Stream Streamzilla CDN network .78
Figure 57: Illustration of performance of various CDNs on Deutsche Telekom network ..79
Figure 58: Principle of transparent caching: interception and redirection to cache if content is
Figure 59: BT wholesale CDN in the UK..81
Figure 60: AT&T CDN strategy83
Figure 61: Rationale of CDN federation, 2010.84
Figure 62: Different tools..84
Figure 63: Various kinds of data sources.86
Figure 64: Targeted advertisement on YouTube .87
Figure 65: Personal recommendations on Netflix 88
Figure 66: List of targeted advertising and recommendation service providers (non-exhaustive)88
Figure 67: Example of 95th percentile calculation.89
Figure 68: Client-server relationship in four-layer model..94
Figure 69: QoS satisfaction..95
Figure 70: Conviva analysis solution illustration ..97
Figure 71: Distribution of costs for various Netflix CDN uses, before (left) and after (right)
introducing Open Connect..99
Figure 72: Netflix CDN peering points100
Figure 73: World online video market, 2012-2017 .107
Figure 74: CDN market, 2012-2017...107OTT Video Distribution: the rise of SVOD and CDN

To order this report: OTT Video Distribution - The rise of SVOD and CDN

Contact Clare: clare@reportlinker.com
US: (339)-368-6001
Intl: +1 339-368-6001

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Cloud Expo Breaking News
APIs came about to help companies create and manage their digital ecosystem, enabling them not only to reach more customers through more devices, but also create a large supporting ecosystem of developers and partners. While Facebook, Twitter and Netflix were the early adopters of APIs, large enterprises have been quick to embrace the concept of APIs and have been leveraging APIs as a connective tissue that powers all interactions between their customers, partners and employees. As enterprises embrace APIs, some very specific Enterprise API Adoption patterns and best practices have started emerging. In his session at 14th Cloud Expo, Sachin Agarwal, VP of Product Marketing and Strategy at SOA Software, will talk about the most common enterprise API patterns and will discuss how enterprises can successfully launch an API program.
The social media expansion has shown just how people are eager to share their experiences with the rest of the world. Cloud technology is the perfect platform to satisfy this need given its great flexibility and readiness. At Cynny, we aim to revolutionize how people share and organize their digital life through a brand new cloud service, starting from infrastructure to the users’ interface. A revolution that began from inventing and designing our very own infrastructure: we have created the first server network powered solely by ARM CPU. The microservers have “organism-like” features, differentiating them from any of the current technologies. Benefits include low consumption of energy, making Cynny the ecologically friendly alternative for storage as well as cheaper infrastructure, lower running costs, etc.
Next-Gen Cloud. Whatever you call it, there’s a higher calling for cloud computing that requires providers to change their spots and move from a commodity mindset to a premium one. Businesses can no longer maintain the status quo that today’s service providers offer. Yes, the continuity, speed, mobility, data access and connectivity are staples of the cloud and always will be. But cloud providers that plan to not only exist tomorrow – but to lead – know that security must be the top priority for the cloud and are delivering it now. In his session at 14th Cloud Expo, Kurt Hagerman, Chief Information Security Officer at FireHost, will detail why and how you can have both infrastructure performance and enterprise-grade security – and what tomorrow's cloud provider will look like.
Today, developers and business units are leading the charge to cloud computing. The primary driver: faster access to computing resources by using the cloud's automated infrastructure provisioning. However, fast access to infrastructure exposes the next friction point: creating, delivering, and operating applications much faster. In his session at 14th Cloud Expo, Bernard Golden, VP of Strategy at ActiveState, will discuss why solving the next friction point is critical for true cloud computing success and how developers and business units can leverage service catalogs, frameworks, and DevOps to achieve the true goal of IT: delivering increased business value through applications.
MapDB is an Apache-licensed open source database specifically designed for Java developers. The library uses the standard Java Collections API, making it totally natural for Java developers to use and adopt, while scaling database size from GBs to TBs. MapDB is very fast and supports an agile approach to data, allowing developers to construct flexible schemas to exactly match application needs and tune performance, durability and caching for specific requirements.
Web conferencing in a public cloud has the same risks as any other cloud service. If you have ever had concerns over the types of data being shared in your employees’ web conferences, such as IP, financials or customer data, then it’s time to look at web conferencing in a private cloud. In her session at 14th Cloud Expo, Courtney Behrens, Senior Marketing Manager at Brother International, will discuss how issues that had previously been out of your control, like performance, advanced administration and compliance, can now be put back behind your firewall.
More and more enterprises today are doing business by opening up their data and applications through APIs. Though forward-thinking and strategic, exposing APIs also increases the surface area for potential attack by hackers. To benefit from APIs while staying secure, enterprises and security architects need to continue to develop a deep understanding about API security and how it differs from traditional web application security or mobile application security. In his session at 14th Cloud Expo, Sachin Agarwal, VP of Product Marketing and Strategy at SOA Software, will walk you through the various aspects of how an API could be potentially exploited. He will discuss the necessary best practices to secure your data and enterprise applications while continue continuing to support your business’s digital initiatives.
The revolution that happened in the server universe over the past 15 years has resulted in an eco-system that is more open, more democratically innovative and produced better results in technically challenging dimensions like scale. The underpinnings of the revolution were common hardware, standards based APIs (ex. POSIX) and a strict adherence to layering and isolation between applications, daemons and kernel drivers/modules which allowed multiple types of development happen in parallel without hindering others. Put simply, today's server model is built on a consistent x86 platform with few surprises in its core components. A kernel abstracts away the platform, so that applications and daemons are decoupled from the hardware. In contrast, networking equipment is still stuck in the mainframe era. Today, networking equipment is a single appliance, including hardware, OS, applications and user interface come as a monolithic entity from a single vendor. Switching between different vendor'...
Cloud backup and recovery services are critical to safeguarding an organization’s data and ensuring business continuity when technical failures and outages occur. With so many choices, how do you find the right provider for your specific needs? In his session at 14th Cloud Expo, Daniel Jacobson, Technology Manager at BUMI, will outline the key factors including backup configurations, proactive monitoring, data restoration, disaster recovery drills, security, compliance and data center resources. Aside from the technical considerations, the secret sauce in identifying the best vendor is the level of focus, expertise and specialization of their engineering team and support group, and how they monitor your day-to-day backups, provide recommendations, and guide you through restores when necessary.
Cloud scalability and performance should be at the heart of every successful Internet venture. The infrastructure needs to be resilient, flexible, and fast – it’s best not to get caught thinking about architecture until the middle of an emergency, when it's too late. In his interactive, no-holds-barred session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will dive into how to design and build-out the right cloud infrastructure.
You use an agile process; your goal is to make your organization more agile. What about your data infrastructure? The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver on new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for application developers and slow performance for end users. Further, as data sizes grow into the Big Data realm, this problem is exacerbated and becomes even more difficult to address. A seemingly simple schema change can take hours (or more) to perform, and as requirements evolve the disconnect between existing data structures and actual needs diverge.
SYS-CON Events announced today that SherWeb, a long-time leading provider of cloud services and Microsoft's 2013 World Hosting Partner of the Year, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. A worldwide hosted services leader ranking in the prestigious North American Deloitte Technology Fast 500TM, and Microsoft's 2013 World Hosting Partner of the Year, SherWeb provides competitive cloud solutions to businesses and partners around the world. Founded in 1998, SherWeb is a privately owned company headquartered in Quebec, Canada. Its service portfolio includes Microsoft Exchange, SharePoint, Lync, Dynamics CRM and more.
The world of cloud and application development is not just for the hardened developer these days. In their session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, and Harold Hannon, Sr. Software Architect at SoftLayer, will pull back the curtain of the architecture of a fun demo application purpose-built for the cloud. They will focus on demonstrating how they leveraged compute, storage, messaging, and other cloud elements hosted at SoftLayer to lower the effort and difficulty of putting together a useful application. This will be an active demonstration and review of simple command-line tools and resources, so don’t be afraid if you are not a seasoned developer.
SYS-CON Events announced today that BUMI, a premium managed service provider specializing in data backup and recovery, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. Manhattan-based BUMI (Backup My Info!) is a premium managed service provider specializing in data backup and recovery. Founded in 2002, the company’s Here, There and Everywhere data backup and recovery solutions are utilized by more than 500 businesses. BUMI clients include professional service organizations such as banking, financial, insurance, accounting, hedge funds and law firms. The company is known for its relentless passion for customer service and support, and has won numerous awards, including Customer Service Provider of the Year and 10 Best Companies to Work For.
Chief Security Officers (CSO), CIOs and IT Directors are all concerned with providing a secure environment from which their business can innovate and customers can safely consume without the fear of Distributed Denial of Service attacks. To be successful in today's hyper-connected world, the enterprise needs to leverage the capabilities of the web and be ready to innovate without fear of DDoS attacks, concerns about application security and other threats. Organizations face great risk from increasingly frequent and sophisticated attempts to render web properties unavailable, and steal intellectual property or personally identifiable information. Layered security best practices extend security beyond the data center, delivering DDoS protection and maintaining site performance in the face of fast-changing threats.