Welcome!

@BigDataExpo Authors: Abdul Jaleel Kavungal Kunnumpurath, Liz McMillan, Jason Bloomberg, William Schmarzo, Elizabeth White

Related Topics: @BigDataExpo, Microservices Expo, Agile Computing, @CloudExpo, Cloud Security, SDN Journal

@BigDataExpo: Article

How Do You Kill Something That Lives Forever?

The Dark Side of Big Data

Who doesn't love a good zombie flick, right? Hordes of undead ambling around in tattered clothing looking for something to eat. The low, drawn-out moans of a once-productive member of society, who now possesses the brainpower of a teenager on an 8-hour Call of Duty bender.

While I don't believe the zombie apocalypse is happening anytime soon (at least not for another six months), there is another form of undead that is very much alive and well today. I'm talking of course about... digital data.

We're at the point now where anything you do online leaves a digital footprint, whether it's a photo posted to Instagram, a purchase on Amazon, or a patient intake form completed on an iPad.

This data, stored in the cloud, is often moved and replicated, but it really can't be destroyed, and companies place a great deal of value on it. We often talk about this phenomenon of Big Data. It's the increasing flow of varied forms of data that ultimately reaches petabyte scale. And it contains little bits and pieces about you that are next to impossible to erase.

Consider the following:

Data can literally be kept forever. Thanks to the nature of big data architectures, most organizations will never run out of storage capacity. So data, regardless of it's importance, can be retained forever. That means 40 years from now, a company might still retain all the metadata associated with a purchase you made online last week. It stands to reason that the more data that gets scooped up, the more personal data gets scooped up. Organizations, particularly those in Europe that must comply with strict privacy regulations, will need to make some tough decisions about how to keep personally identifiable information (PII) confidential.

Companies should care more about privacy than consumers. While individuals may care about privacy, particularly when it comes to their children, I don't believe that the collective masses do. Social media sharing, providing an email address in exchange for online coupons, giving a mobile gaming app access to your contacts, lack of outrage at the NSA spying scandal are all evidence of that. On the other hand, companies care greatly about their reputation and their competitive advantage, so they can't afford to be viewed as having a laissez faire attitude toward protecting sensitive data. Gazzang works with a number of SaaS companies who have gone to great lengths to keep their customer data private.

Anonymizing certain datasets is not the answer. A commonly held belief is that anonymizing or tokenizing certain personally identifiable information like names, addresses and phone numbers is the best way to ensure user privacy. This is simply not true. With as much user data as there is floating around, today's analytics systems make it possible to take a series of disparate bits of data and piece them together to figure out exactly who an individual is.

How analyzed data is used depends on the company. Whether data is used to predict future behavior or condemn those with past transgressions is up to the company. I suspect there will be use cases for both since the data and tools are available. Take the airline industry for example. A frequent flyer in good standing who is known to travel abroad for two weeks in October, may in late September receive a gratis global TSA Pre check to get them through the security line more quickly. That same airline may also decide to charge a premium on business travelers in late March, June and September because they know from historical data who the salespeople are that need to travel in order close out a successful quarter.

Don't just pay lip service to data security. Do something about it. C-level execs need to have a serious security and privacy conversation BEFORE their company embarks on a big data project. You don’t wait until after a burglary to put locks on your doors, and you should not wait until after a breach to secure your data. It is possible to respect customer and employee privacy, even as you pile up terabytes of data. Here are a few tips on how:

  • Encrypt all data at rest. This ensures a data breach or leak won't result in the embarrassing or illegal disclosure of private or confidential data.
  • Establish and enforce access policies. This keeps unauthorized parties from gaining access to the data or the encryption keys.
  • If you store encrypted data in the cloud, make sure your keys are stored locally or on a separate server. Separating the keys from the encrypted data ensures a breach or subpoena doesn't result in the loss of the keys
  • Don't trade off security for big data performance and availability, because you can have both. Find a security solution that's built to work in a cloud or big data environment. There are plenty of options out there that are lightning quick and don't rely on clunky, expensive hardware.

More Stories By David Tishgart

David Tishgart is a Director of Product Marketing at Cloudera, focused on the company's cloud products, strategy, and partnerships. Prior to joining Cloudera, he ran business development and marketing at Gazzang, an enterprise security software company that was eventually acquired by Cloudera. He brings nearly two decades of experience in enterprise software, hardware, and services marketing to Cloudera. He holds a bachelor's degree in journalism from the University of Texas at Austin.

@BigDataExpo Stories
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to ma...