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SAP Delivers Big Data-Enabled Applications to Engage With Customers

Four new applications related to customer engagement intelligence and one application for fraud management

"Big Data-enabled applications from SAP cut through the complexity of customers having to cobble together disparate Big Data technologies, and then implementing applications, that integrate into existing core operations," said Irfan Khan, SAP's Sr. VP & GM of Big Data, as SAP this week announced the availability of four applications related to customer engagement intelligence and one application for fraud management, powered by the SAP HANA platform for Big Data.

Khan added: "Furthermore, organizations can monetize the value of Big Data far more expediently, by infusing insights directly into an organization's people and processes."

SAP also announced two new co-innovation projects as part of its commitment to making the "Internet of Things" available to enterprises in a way that is real, repeatable and scalable.

Click here to view SYS-CON.TV interview with Irfan Khan on You Tube.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

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