Welcome!

@BigDataExpo Authors: Elizabeth White, Pat Romanski, Liz McMillan, Yeshim Deniz, William Schmarzo

Related Topics: @BigDataExpo

@BigDataExpo: Blog Post

My Hadoop World Cup Runneth Over

Seven sessions I'm looking forward to

One of my favorite days of the year is when the Austin City Limits Music Festival releases its lineup grid. It’s fun to browse the list of amazing bands and start plotting out who I’m going to see and when.

There’s also a certain amount of hand wringing during this process, as I’m forced to choose between interesting musical acts playing at the same time on a different stage on the other side of the park.

Fortunately, I usually only have to face agonizing decisions like whether to see “Passion Pit” or “Wilco” once a year.

Then the Strata Conference released its 2013 Hadoop World lineup, making me once again bang my head against the wall as I try to figure out where I’m going to be next Tuesday at 11:00am.

Hadoop World has always had great sessions, but conference organizers really outdid themselves this year. Narrowing down my list to something manageable, while still leaving time to roam the show floor and visit our amazing booth, was a challenging task. Below are a few sessions I look forward to checking out next week. I'm sure this will change ten times between now and Monday.

9:10am Tuesday Separating Hadoop Myths from Reality Jack Norris (MapR Technologies)

According to Gartner, Hadoop is near the top of the Hype Cycle. While some customers have questions about the enterprise capabilities of Hadoop, the answers are clear as production deployments continue to expand. This session will use successful customer experiences to highlight the power of Hadoop and separate the myths from reality.

My Take: What can I say? I’m a sucker for myth debunking. MapR Technologies also has some very interesting customers, using Hadoop in unique ways. I’m looking forward to hearing some of those stories.

11:00am Tuesday Scalable, Flexible Data Privacy in the Cloud Ahmed Radwan (Google's Motorola Mobility)

Multi-tenancy in the cloud poses concerns about accidental or deliberate exposure of sensitive data. Using anonymization, confidential data is obscured in a way that maintains privacy while preserving the ability of useful processing. There is a gap in the existing big data ecosystem for a scalable anonymization solution. We'll share the challenges and lessons learned in building such solution.

My Take: It’s nearly impossible to have a discussion about cloud without talking about data privacy I’m interested to hear how Google is approaching this issue.

11:00am Tuesday Defining your Big Data Arsenal: NoSQL, Hadoop, and RDBMS Matt Asay (MongoDB, Inc.)

For some, Hadoop is synonymous with "Big Data." But Hadoop is just one component of a successful Big Data architecture. NoSQL solutions like MongoDB also play a dominant role for storage and real-time data processing, and RDBMS has a place, too. This session will drill down on the different types of NoSQL databases and how they fill out Hadoop and RDBMS in a modern Big Data architecture.

My Take: It's always great to hear from Matt Asay, who can rise above the speeds and feeds conversation to help you see the business value of big data. Plus, it’s hard to resist a session where the speaker nets out the differences between NoSQL databases.

11:00am Tuesday Data Governance with the Intel Distribution for Apache Hadoop version 3.0 Ritu Kama (Intel), Vin Sharma (Intel)

Hadoop is a powerful and extensible platform for big data storage and processing needs. Join Ritu Kama and Vin Sharma, Hadoop product leads at Intel, to learn how the latest release of the Intel Distribution for Apache Hadoop brings together a number of security mechanisms - from role-based access control to fine-grained data auditing - to help enterprises ensure governance of their data lake.

My Take: See what I mean? Tuesday at 11:00am is a mess.  I’m looking forward to hearing from Ritu and Vin about new security controls in IDH. Check out the Gazzang booth (#27) at Hadoop World to learn how our key management solution is enabling some of the advanced features in the latest version of Intel’s Hadoop Distribution.

2:35pm Tuesday Lessons Learned From A Decade’s Worth of Big Data At The U.S. National Security Agency (NSA) Adam Fuchs (Sqrrl)

The National Security Agency works with some of the world’s largest, most complex, and most sensitive datasets. In order to analyze this data, NSA has developed some powerful tools, such as Apache Accumulo. Come learn about NSA’s key lessons learned about building a Big Data platform from the former Technical Director of the Accumulo project at the NSA.

My Take: You had me at “Lessons Learned.”

4:15pm Tuesday Securing the Apache Hadoop Ecosystem Aaron Myers (Cloudera, Inc.), Shreepadma Venugopalan (Cloudera)

When Hadoop is used for sensitive data, security requirements arise that require strong authentication, authorization of data/resources, and data confidentiality. This session covers how various parts of the Hadoop ecosystem can interact in a secure way to address these requirements. We will focus on the advanced Apache Hive authorization features enabled by the Apache Sentry (incubating) project.

My Take: At Gazzang, we talk about securing sensitive data in environments like Hadoop all the time. Often the conversation begins with data-at-rest encryption and key management, and then veers into territories like authentication and access controls. Cloudera is one of our longest standing partnerships. I’m looking forward to hearing how they address they many layers that make up Hadoop security. Of course we'll be talking lots about data encryption and key management on Cloudera at booth 27.

1:45pm Wednesday How Nordstrom Utilizes Human Intelligence to Blend Brick-and-Mortar with Online Commerce Erin Shellman (Nordstrom), David Von Lehman (Nordstrom)

Nordstrom started modestly in 1901 as a small shoe store in Seattle, and has since expanded to 117 full-line department stores and 138 Rack stores across the country. The art of retailing has changed dramatically over the last century and retailers today are concerned with understanding customer behavior and preferences both in the physical world and online.

My Take: Who doesn’t love hearing a story about how a 112-year-old brick and mortar company has morphed into the ultimate data science experiment?

More Stories By David Tishgart

David Tishgart is a Director of Product Marketing at Cloudera, focused on the company's cloud products, strategy, and partnerships. Prior to joining Cloudera, he ran business development and marketing at Gazzang, an enterprise security software company that was eventually acquired by Cloudera. He brings nearly two decades of experience in enterprise software, hardware, and services marketing to Cloudera. He holds a bachelor's degree in journalism from the University of Texas at Austin.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@BigDataExpo Stories
SYS-CON Events announced today that Avere Systems, a leading provider of hybrid cloud enablement solutions, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere Systems was created by file systems experts determined to reinvent storage by changing the way enterprises thought about and bought storage resources. With decades of experience behind the company’s founders, Avere got its ...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. ANSeeN are the measurement electronics maker for X-ray and Gamma-ray and Neutron measurement equipment such as spectrometers, pulse shape analyzer, and CdTe-FPD. For more information, visit http://anseen.com/.
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
First generation hyperconverged solutions have taken the data center by storm, rapidly proliferating in pockets everywhere to provide further consolidation of floor space and workloads. These first generation solutions are not without challenges, however. In his session at 21st Cloud Expo, Wes Talbert, a Principal Architect and results-driven enterprise sales leader at NetApp, will discuss how the HCI solution of tomorrow will integrate with the public cloud to deliver a quality hybrid cloud e...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
Organizations do not need a Big Data strategy; they need a business strategy that incorporates Big Data. Most organizations lack a road map for using Big Data to optimize key business processes, deliver a differentiated customer experience, or uncover new business opportunities. They do not understand what’s possible with respect to integrating Big Data into the business model.
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
Amazon is pursuing new markets and disrupting industries at an incredible pace. Almost every industry seems to be in its crosshairs. Companies and industries that once thought they were safe are now worried about being “Amazoned.”. The new watch word should be “Be afraid. Be very afraid.” In his session 21st Cloud Expo, Chris Kocher, a co-founder of Grey Heron, will address questions such as: What new areas is Amazon disrupting? How are they doing this? Where are they likely to go? What are th...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
Though cloud is the future of enterprise computing, a smooth transition of legacy applications and systems is critical for seamless business operations. IT professionals are eager to start leveraging the cost, scale and other benefits of cloud, but with massive investments already in place in existing infrastructure and a number of compliance and resource hurdles, it can be challenging to move to a cloud-based infrastructure.