Welcome!

@DXWorldExpo Authors: Elizabeth White, Carmen Gonzalez, Liz McMillan, Yeshim Deniz, Zakia Bouachraoui

News Feed Item

Tealium Accelerates Global Leadership in Tag Management With Record Growth in the First Half of 2013

Strategic Partnerships With Big Data and E-Commerce Platform Vendors Help Tealium Customers Solve Marketing's Big Data Challenge at Its Source

SAN DIEGO, CA -- (Marketwired) -- 08/06/13 -- Tealium, the leader in enterprise tag management, today announced record growth during the first half of 2013 as the company continues to see strong demand for its products and services worldwide.

Tealium saw a 280 percent increase in revenue during the first six months of the year, compared to the same period last year. The company also more than doubled the number of enterprise customers between June 2013 and the same month last year. Select new clients include The Weather Channel, Vodafone, Travelocity, Petco, Lufthansa, McAfee, GameFly, Interstate Batteries, Newegg.com, ProFlowers, and many more.

Tealium CEO Jeff Lunsford attributed the first half results to the company's continued focus on customer success, as well as the January launch of Tealium DataCloud, a new digital data distribution platform -- or "D3P" as Forrester Consulting refers to it in a new survey and report, the "Evolution of Tag Management" -- that provides a timely, cost-effective way for organizations to consolidate and correlate customer interaction data across digital touchpoints.

"Tag management is evolving, and marketers now see its greater value as a managed service for collecting and segmenting digital visitor data," Lunsford said. "Our customers benefit from having a solution that can help solve tagging challenges, as well as advance their customer data integration initiatives. Digital marketers are finding a huge big data challenge in piecing back together the mosaic of data that is created across all of their digital touchpoints by all of the digital marketing vendors they use. Tealium DataCloud allows our customers to completely avoid these issues before they start, by correlating cross-channel, cross-vendor data in real time, at its point of creation. Tags are the source of most of this data. Tealium DataCloud solves marketing's big data challenge at its source."

Highlights in the first half of the year, ending June 30, include:

  • A 110 percent year-over-year increase in enterprise customers worldwide
  • Several new strategic integration partnerships with major digital marketing and big data providers, including Splunk, ExactTarget, Magento, Demandware, and others.
  • Winning the Red Herring Top 100 Award, which recognizes the best technology companies in North America
  • Receiving $15.6M in Series C financing from Battery Ventures, Tenaya Capital, and Presidio Ventures, some of the most respected venture capital firms in the world
  • The release of major new feature updates to Tealium iQ, the company's market-leading enterprise tag management solution
  • The launch of the industry's first multi-CDN tag delivery platform, which leverages three globally-distributed content delivery networks to serve Tealium's customers' tags around the world in optimal fashion
  • The hiring of Brian Blond as Chief Revenue Officer (CRO) to oversee global sales. Blond was the CRO at Vitrue, which was acquired by Oracle, and the Director of Sales at BladeLogic, where his efforts contributed to the company's successful IPO
  • The launch of two major customer success initiatives: Digital Velocity, annual user conferences that were held in the U.S. and Europe; and Tag Management University (TMU), the industry's first formalized tag management and data-layer design training program, which was held in San Diego, London, New York, San Francisco, Chicago, Salt Lake City and Seattle.
  • The launch of new events for the Tealium SYNC Partner Program, the industry's largest and fastest-growing partner ecosystem, including technology vendors, integration partners, and agencies.

Tag management's evolution into a data distribution platform has been validated by Forrester Consulting in a thought leadership whitepaper entitled "The Evolution of Tag Management." The 14-page guide on the rapidly changing tag management landscape can be downloaded for free at http://www.tealium.com/evolution.

To find out more about Tealium, please visit www.tealium.com.

About Tealium
Tealium is the leader in enterprise tag management, helping marketers solve their big data challenge at its source. Tealium's web-based service makes it easy for digital marketers to deploy and manage their third-party vendor tags, and then correlate the data those tags generate into an actionable source. Using Tealium, organizations can streamline their digital marketing operations, increase the effectiveness of customer acquisition campaigns, and power their big data initiatives. The company differentiates itself through ease of use, scale and performance, and fanatical customer support. Select clients include Petco, Lenovo, A+E Networks, Fox Networks Group, Urban Outfitters, Nokia, NHL, Sony Online Entertainment, and many more. For more information, please visit www.tealium.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contact:
Michael Ellis
PR Manager, Tealium
858-228-1915
[email protected]

UK/EMEA Media Contact:
Richard Wright
Senior Marketing Manager
44 (0) 20-7084-6268
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

DXWorldEXPO Digital Transformation Stories
Data center, on-premise, public-cloud, private-cloud, multi-cloud, hybrid-cloud, IoT, AI, edge, SaaS, PaaS... it's an availability, security, performance and integration nightmare even for the best of the best IT experts. Organizations realize the tremendous benefits of everything the digital transformation has to offer. Cloud adoption rates are increasing significantly, and IT budgets are morphing to follow suit. But distributing applications and infrastructure around increases risk, introdu...
Over the course of two days, in addition to insightful conversations and presentations delving into the industry's current pressing challenges, there was considerable buzz about digital transformation and how it is enabling global enterprises to accelerate business growth. Blockchain has been a term that people hear but don't quite understand. The most common myths about blockchain include the assumption that it is private, or that there is only one blockchain, and the idea that blockchain is...
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
Where many organizations get into trouble, however, is that they try to have a broad and deep knowledge in each of these areas. This is a huge blow to an organization's productivity. By automating or outsourcing some of these pieces, such as databases, infrastructure, and networks, your team can instead focus on development, testing, and deployment. Further, organizations that focus their attention on these areas can eventually move to a test-driven development structure that condenses several l...
The term "digital transformation" (DX) is being used by everyone for just about any company initiative that involves technology, the web, ecommerce, software, or even customer experience. While the term has certainly turned into a buzzword with a lot of hype, the transition to a more connected, digital world is real and comes with real challenges. In his opening keynote, Four Essentials To Become DX Hero Status Now, Jonathan Hoppe, Co-Founder and CTO of Total Uptime Technologies, shared that ...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Never mind that we might not know what the future holds for cryptocurrencies and how much values will fluctuate or even how the process of mining a coin could cost as much as the value of the coin itself - cryptocurrency mining is a hot industry and shows no signs of slowing down. However, energy consumption to mine cryptocurrency is one of the biggest issues facing this industry. Burning huge amounts of electricity isn't incidental to cryptocurrency, it's basically embedded in the core of "mini...
Cloud-Native thinking and Serverless Computing are now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that pro...
Every organization is facing their own Digital Transformation as they attempt to stay ahead of the competition, or worse, just keep up. Each new opportunity, whether embracing machine learning, IoT, or a cloud migration, seems to bring new development, deployment, and management models. The results are more diverse and federated computing models than any time in our history.
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.