Welcome!

@DXWorldExpo Authors: Elizabeth White, Yeshim Deniz, Liz McMillan, Pat Romanski, Zakia Bouachraoui

Related Topics: @DXWorldExpo

@DXWorldExpo: Blog Post

Will Big Data Fall into the Pitfall of Failure?

I would rather choose the lightweight R language & esProc Desktop than the heavyweight Teradata Aster & SAP Visual Intelligence

Recently, I read "Why Big Data Projects Fail" by Stephen Brobst. I can’t agree more with his opinions which exposed the problem I’ve been worried about. In this article, I am going to further discuss this topic to remind the enterprises to beware of falling into such pitfall of failure.
t


Let’s have a look on a positive example. As a successful enterprise in leveraging big data, how does Google make use of the big data?

1. Collect the row data, capture the contents of each website, e-mail, or Cookie, and extract the key information.

2. Create the complex syndetic index for this information. Needless to say, the advertisement-related index must be also created.

3. Store these indices and corresponding contents in the distributed servers.

4. When users are browsing website and searching or viewing e-mails, Google will arrange their requests to go through a complex translation procedure, and several index entries will be located accordingly.

5. Retrieve data from server according to the index, and return the search result or advertisement.

Of all those above-mentioned contents, what contents are related to Hadoop architecture? They are the No. 3 and the No. 5 items. That is, data storing and data retrieving.

Can the No.3 and the No. 5 items be implemented easily? Yes. The
alike Hadoop solution is of good expandability and low purchase cost.

Can I operate like Google once implemented the No.3 and No.5 items? No, you can’t because you have not implemented the key items of No.2 and No.4 yet.

What are the items of No.2 and No.4? They are business analysis algorithm. This is the algorithm designed by business experts meticulously
on the basis of data, business knowledge, and market trends, as a core competency and business decision making procedure for many enterprises. This is the “Value” component of the 4V Theory.

Why big data will fall into the pitfall of failure? It is because the current big data only provides the solution for data storage and query. It lacks a good solution for
business analysis to enhance the competiveness, which is the most crucial. There is a great gap in-between. In facts, the current big data is the tool for IT experts. They are able to implement the MapReduce functions with C++ or Java, but unable to reach the ultimate goal – provide the valuable business algorithms.

To avoid the pitfall of failure, enterprises must use the advanced analysis tool that is business-expert-oriented, regardless of user’s technical background, and capable to convert the business logics to the business algorithm rapidly, intuitively, and conveniently. How about NoSQL or SQL? Neither of them is ideal. They are for the IT personnel only, owing to their requirements on the strong technical background, complex operations, and comparatively weak computation capability.

What are the ideal tools for business experts? From the TCO perspective, I would rather choose the lightweight R language and esProc Desktop than pin my hopes on the heavyweight Teradata Aster and SAP Visual Intelligence. Especially esProc, this
business computation desktop tool is designed for business experts, as its syntax is easy to use and understand with lower technical requirements. The scripts are aligned automatically, allowing users to observe the results of each step clearly and visually. The results can be referenced directly through the names of the cells, enabling users to compute freely according to business logic.

More Stories By Jessica Qiu

Jessica Qiu is the editor of Raqsoft. She provides press releases for data computation and data analytics.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


DXWorldEXPO Digital Transformation Stories
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Early Bird Registration Discount Expires on August 31, 2018 Conference Registration Link ▸ HERE. Pick from all 200 sessions in all 10 tracks, plus 22 Keynotes & General Sessions! Lunch is served two days. EXPIRES AUGUST 31, 2018. Ticket prices: ($1,295-Aug 31) ($1,495-Oct 31) ($1,995-Nov 12) ($2,500-Walk-in)
Only Adobe gives everyone - from emerging artists to global brands - everything they need to design and deliver exceptional digital experiences. Adobe Systems Incorporated develops, markets, and supports computer software products and technologies. The Company's products allow users to express and use information across all print and electronic media. The Company's Digital Media segment provides tools and solutions that enable individuals, small and medium businesses and enterprises to cre...
Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed by some of the world's largest financial institutions.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of computational needs for many industries. Their solutions provide benefits across many environments, such as datacenter deployment, HPC, workstations, storage networks and standalone server installations. ICC has been in business for over 23 years and their phenomenal range of clients include multinational corporations, universities, and small busines...