Welcome!

@DXWorldExpo Authors: Yeshim Deniz, Pat Romanski, Liz McMillan, Zakia Bouachraoui, Carmen Gonzalez

News Feed Item

Lima Consulting Group Uses ObservePoint to Help Clients Avoid Data Discrepancies

--Lima Consulting Group estimates ObservePoint has helped them reduce the time spent on tag auditing by almost 70 percent --

OREM, Utah, July 9, 2013 /PRNewswire/ -- Lima Consulting Group helps companies with their data-driven marketing needs by using ObservePoint, the industry leader in digital analytics tag auditing. Lima Consulting has reduced time spent auditing tags by 70 percent with ObservePoint's automated software, all the while giving its clients truthful views of web traffic.

"We're consultants first, and one of the things that we recognize is that these audits let us get in there and solve some of the biggest issues faced by chief marketing officers. They need to trust their data," said Paul Lima, CEO for Lima Consulting Group. "As digital marketing consultants, ObservePoint is indispensable. The pace of innovation in digital marketing moves faster than release cycles for most companies and CMOs are tired of hearing that their IT departments don't have time to implement and maintain the investments that the CMO is making for digital marketing technologies."

Individually auditing the tags on each page of a website is time intensive and burdensome. Lima Consulting Group has been able to reduce the time spent on tag auditing by nearly 70 percent using ObservePoint's solutions. This includes flagging duplicate and missing tags, identifying JavaScript errors that are causing mistakes in the way data is collected, and identifying over 20 other checks to improve the accuracy and speed of tag deployments.

"CMOs will be spending more on IT than the CIO before 2017. The promise of Big Data can only be realized if they trust the data," Lima said. "ObservePoint helps CMOs maximize their return on marketing technologies."

Lima Consulting Group's clients are based in the United States and Brazil.

"ObservePoint provides the tools firms like Lima Consulting Group need for guiding clients with important data-driven decisions," said Matthew Miller, director of marketing for ObservePoint. "The research we have done shows that executives often don't fully utilize data the way they could because they are aware that it could be weak or inaccurate. With ObservePoint they can be confident that the information they are seeing is correct."

Proper tag management is critical to understanding a website's visitors. ObservePoint helps confirm that tags have been properly implemented on a website.

For more information on how ObservePoint is helping Lima Consulting Group, read the case study here.

About Lima Consulting Group

Founded in 2004, Lima Consulting Group helps organizations develop, deploy and measure effective digital marketing strategies. LCG uses proven methodologies and best-practices to optimize acquisition, conversion, retention and engagement and maximize our clients' return on marketing technologies. LCG uses a multi-disciplinary approach with experts in strategy, data science, business intelligence, digital marketing and technology while providing these services in the languages spoken throughout the Americas.  With regional offices in Philadelphia and São Paulo, Brazil, LCG provides local services with world-class expertise.

About ObservePoint

Based in Orem, Utah, ObservePoint is the leader in web tag auditing – a critical element of web analytics. Audited web reporting resolves significant flaws in ROI analysis and executive data. ObservePoint uses a unique method of simulating network traffic at a speed and scale unparalleled in the industry to identify web analytic tag errors.

SOURCE ObservePoint

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

DXWorldEXPO Digital Transformation Stories
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Enterprises are striving to become digital businesses for differentiated innovation and customer-centricity. Traditionally, they focused on digitizing processes and paper workflow. To be a disruptor and compete against new players, they need to gain insight into business data and innovate at scale. Cloud and cognitive technologies can help them leverage hidden data in SAP/ERP systems to fuel their businesses to accelerate digital transformation success.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Cloud is the motor for innovation and digital transformation. CIOs will run 25% of total application workloads in the cloud by the end of 2018, based on recent Morgan Stanley report. Having the right enterprise cloud strategy in place, often in a multi cloud environment, also helps companies become a more intelligent business. Companies that master this path have something in common: they create a culture of continuous innovation. In his presentation, Dilipkumar will outline the latest resear...
Everyone wants the rainbow - reduced IT costs, scalability, continuity, flexibility, manageability, and innovation. But in order to get to that collaboration rainbow, you need the cloud! In this presentation, we'll cover three areas: First - the rainbow of benefits from cloud collaboration. There are many different reasons why more and more companies and institutions are moving to the cloud. Benefits include: cost savings (reducing on-prem infrastructure, reducing data center foot print, redu...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee A...