@DXWorldExpo Authors: Liz McMillan, Elizabeth White, Zakia Bouachraoui, Pat Romanski, Maria C. Horton

News Feed Item

Samplify's APAX Technology Cuts Memory Power Consumption by 59% During Video Playback on Mobile Devices

APAX Extends Mobile Device Battery Life by 15% to 25% for All Multimedia Data Types

CAMPBELL, Calif., May 31, 2013 /PRNewswire/ -- Samplify, the leading intellectual property company for accelerating memory, storage, and I/O bottlenecks in mobile devices, consumer electronics, and computing,  announces that it has completed testing of its APAX technology with an H.264 decoder to reduce the power consumption of the memory subsystem of mobile devices during video playback.  Testing results prove a 59% reduction in power consumption for memory during video playback on mobile devices and an extension of mobile battery life by 15% to 25% for all multimedia data types.  The company will showcase these dramatic results next week at the Design Automation Conference (DAC) in Austin, Texas, June 2-6.

This milestone marks the completion of all multimedia use cases within mobile processors including:

  • Image sensor acquisition in Bayer Matrix format
  • Image processing and color space conversion (RGB 4:4:4, YUV 4:4:4)
  • Motion estimation (ME) during video encoding (YUV 4:2:2/4:2:0)
  • Motion compensation (MC) during video decoding (YUV 4:2:2/4:2:0)
  • On-screen display and 3D graphics (RGB 4:4:4, RGBA 4:4:4:4, triangle vertices, meshes)
  • Transparent software processing of APAX-encoded image data, flexibly accessed either as macroblocks or as rasters.

"Reducing memory bandwidth on mobile devices during H.264 decoding is the key to reducing power consumption and extending battery life during video playback," says Al Wegener, CTO and Founder of Samplify.  "We have proven not only that APAX encoding and decoding can be applied to reference frames as they are written to, and read from, external DDR memory, but that we can control the drift between the encoder and decoder with negligible impact to image quality."

Samplify at DAC
Samplify will be exhibiting at the ARM Connected Community® Pavilion in Booth 921, Pod 1B, at DAC.  The company will also detail its testing results in the ARM Connected Community® Theatre on Tuesday,   June 4, at 2:15 PM in a presentation entitled, "Reducing Memory Bandwidth and Power in Mobile Devices through Numerical Encoding for Multimedia."

About APAX
Samplify APAX technology is a universal numerical encoder that operates on any multimedia or numerical datatype.  APAX achieves typical encoding rates of 3:1 to 8:1 without affecting the quality of results.  The APAX Verilog IP core for SoCs and ASICs synthesizes to 0.08 mm² in TSMC 28nm HPM, while consuming one-tenth the power of a LP-DDR3 interface.

About Samplify:
Samplify is a Silicon Valley startup providing the only software and hardware numerical and multimedia encoder that reduces memory, I/O, and storage bottlenecks in mobile, consumer electronic, and computing devices.  Samplify is a privately-held company based in Silicon Valley, with funding from Charles River Ventures and Formative Ventures and strategic investors Schlumberger, Mamiya, and IDT.

ARM Connected Community® is a registered trademark of ARM LTD.

SOURCE Samplify

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

DXWorldEXPO Digital Transformation Stories
@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago. @CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in ...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
"Cloud computing is certainly changing how people consume storage, how they use it, and what they use it for. It's also making people rethink how they architect their environment," stated Brad Winett, Senior Technologist for DDN Storage, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
LogRocket helps product teams develop better experiences for users by recording videos of user sessions with logs and network data. It identifies UX problems and reveals the root cause of every bug. LogRocket presents impactful errors on a website, and how to reproduce it. With LogRocket, users can replay problems.
Data Theorem is a leading provider of modern application security. Its core mission is to analyze and secure any modern application anytime, anywhere. The Data Theorem Analyzer Engine continuously scans APIs and mobile applications in search of security flaws and data privacy gaps. Data Theorem products help organizations build safer applications that maximize data security and brand protection. The company has detected more than 300 million application eavesdropping incidents and currently secu...