@DXWorldExpo Authors: Elizabeth White, Zakia Bouachraoui, Liz McMillan, Pat Romanski, Carmen Gonzalez

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Hammer Signs European Distribution Deal With PROMISE Technology Inc.

Range of Storage Products Designed to Address Specific Verticals Backed by Hammer's Value-Add Approach

BASINGSTOKE, UNITED KINGDOM -- (Marketwired) -- 05/10/13 -- Hammer, the distributor dedicated to storage, has signed a deal with PROMISE Technology to distribute their storage products.

PROMISE Technology is a leader in developing high-performance storage solutions that solve the unique challenges customers face in the data centre, surveillance, cloud, and rich media markets. Always striving to meet the unique demands of their customers, PROMISE has earned a reputation for developing innovative storage solutions which deliver practical answers to the business challenges facing large enterprises, small to medium businesses, creative professionals, security integrators and more.

The partnership, which is Europe-wide, gives Hammer access to the whole of PROMISE's storage range including the VTrak Series for the data centre and media and entertainment markets, and the Vess Series for IT and video surveillance environments. PROMISE's products are designed with specific vertical markets in mind, as shown in the Pegasus range, for example -- demonstrating the vendor's commitment to develop the best-in-class storage solutions specifically for creative professionals who demand unparalleled performance, flexibility and simplicity. These products are also designed in conjunction with, and certified by, Apple, thereby targeting specific users.

Eddy Bergiers, Regional European Sales Director at Hammer, said: "There is a great deal of synergy in the vertical markets which PROMISE and Hammer focus upon and specialize in. Hammer has a strong and historic presence in surveillance, security and CCTV vertical marketplaces, amongst others, and the appointment of PROMISE completes Hammer's external storage portfolio from a European perspective."

Gerard Marlow, General Manager - Business Development at Hammer, said: "We look forward to working closely with PROMISE to deliver their products to our reseller base, and to engage with them in achieving a mutually productive and beneficial partnership. Their focus on redefining storage possibilities reflects Hammer's ethos of addressing ever-changing business needs unfulfilled by traditional storage offerings, and we look forward to continuing our strong focus on supplying specific products to vertical markets with this partnership."

Mark Beunk, Sales Manager for Hammer Account, PROMISE Technology - "We are very excited to work with Hammer and believe their expertise, experience and knowledge of Europe's vertical markets will help provide better service to our customers. This partnership opens up new opportunities for both PROMISE and Hammer and we look forward to working together to meet the growing demand for high-performance storage solutions."

John van den Elzen, Managing Director, PROMISE Technology EMEA - "PROMISE specializes in developing dynamic storage solutions for vertical markets and Hammer's dedication to storage and value-add approach fits perfectly with our aim to further conquer the vertical markets in Europe. By partnering with a specialist storage distributor like Hammer, PROMISE can further build on its double digit growth in Europe and accelerate the execution of our strategy to become the number one provider of storage solutions for vertical markets."

Hammer and PROMISE will be exhibiting at IFSEC at the NEC Birmingham Arena on 13th - 16th May 2013 -- for more information please visit www.ifsec.co.uk. PROMISE will also be exhibiting at Hammer's Storage Focus events, in the Netherlands on 11th June 2013 and in Belgium on 13th June 2013 -- for more information please visit www.storage-focus.com.

Notes to editors

About Hammer

Hammer is a leading specialist storage distributor. Its success is based on a total commitment to storage, combined with unrivalled technical knowledge and customer service quality in providing data storage for any storage requirement. Recognized for its commitment to innovation, Hammer works closely with selected world-class vendors and market-leading resellers and integrators. It also develops and provides flexible and bespoke storage solutions for all markets. Founded in 1991 and a privately owned company, Hammer has its headquarters in Basingstoke, England, with a staff of 150, and has increasing European presence with offices in the Nordics, Italy, Netherlands, Belgium, and France. For further information visit the website at www.hammerplc.com.

About PROMISE Technology, Inc.

PROMISE Technology is a recognized global leader in the storage industry, providing a complete range of storage solutions targeting the data center, cloud, surveillance, rich media markets and much more. Catering to enterprise, mid-range, entry-level and consumer data management needs, PROMISE products are distinguished by their Unified Common RAID Core, management software and unparalleled support. PROMISE Technology is an ISO-9001:2008 and ISO-14001:2004 certified manufacturer with sales and support teams and operations throughout the Americas, EMEA, and APAC regions providing unparalleled service and support to customers around the globe. For more information, visit PROMISE Technology's website at www.promise.com.

Laura Manning
T +44 (0) 1256 868402/841000
[email protected]

Caroline Easton
T +44 (0) 1256 868491/841000
[email protected]

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