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@DXWorldExpo Authors: Pat Romanski, Liz McMillan, Carmen Gonzalez, Yeshim Deniz, Chander Damodaran

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Adara Teams Up With Ryanair To Help European Advertisers Connect With Its 80m Customers

LONDON, April 24, 2013 /PRNewswire/ -- Adara, the global leader in data-driven marketing, today (24 Apr) announced an exclusive partnership with Ryanair, Europe's only ultra-low cost carrier (ULCC). Adara's innovative technology enables advertisers across Europe to cost-effectively reach the carrier's large customer base through highly-targeted digital campaigns.

The agreement will allow companies access to increased advertising on www.ryanair.com, Europe's largest travel web site, which attracts 1.2m users per day, giving companies throughout Europe access to an innovative media-targeting platform and digital advertising campaigns that are data-driven and precision targeted.

Adara's Chief Commercial Officer, Scott Garner, said:

"Adara is thrilled to team up with the largest passenger airline in Europe. This three-year agreement enables Adara to significantly grow its business in Europe and while making Ryanair's website an even more attractive media target for advertisers seeking buyers through display, mobile or video campaigns."

Ryanair's Head of Communications, Robin Kiely, said:

"Ryanair will carry over 80m passengers this year and attracts 1.2m users to the Ryanair.com website on a daily basis, Europe's biggest travel website, offering an enormous marketing opportunity for prospective advertisers. We are pleased to announce this partnership with Adara and look forward to forging a successful relationship."

About Adara:

Adara is a global leader in helping consumer brands find new customers using advanced precision-targeting technology powered by Big Data sourced from the world's leading travel and hospitality companies. Adara has partnered with many of the world's largest airlines, hotels, and travel distributors to help them monetize their website data while protecting consumer privacy, personal information and purchase data.

Adara's partners gain new revenue streams and the ability to deepen customer relationships through highly targeted marketing programs. Adara's unparalleled access to first-party data combined with proprietary technology enables advertisers to execute and optimize highly effective display, mobile, video, and social media ad campaigns. Adara was founded in 2005 and is headquartered in Mountain View, CA.

About Ryanair:

Ryanair is Europe's only ultra-low cost carrier (ULCC), operating more than 1,500 daily flights (over 500,000 per year) from 57 bases, across 1,500 low fare routes, connecting 180 destinations in 28 countries and operating a fleet of 305 new Boeing 737-800 aircraft. Ryanair has recently announced firm orders for a further 175 new Boeing aircraft, which will be delivered between 2014 and 2018. Ryanair currently employs more than 8,500 highly skilled professionals, will carry over 80 million passengers this year and has an outstanding 28-year safety record.



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