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Deutsche Telekom Announces New Multi-Platform Performance Optimization Solution

Today, Deutsche Telekom’s Business Development and Innovation (BDI), part of Deutsche Telekom’s International Wholesale Business Unit, announced a new CDN and cloud delivery optimization solution comprising two services called "NetAnalyze" and "NetOptimize." These services enable the evaluation, development, and automation of multi-vendor hosting and delivery solutions (and hybrids of each).

This solution is a breakaway from the convention commonly held in telecommunications, in which services are often specified as being provided via a single platform for hosting or delivery. It has been designed with today’s enterprise users and consumers and their expectations for high-quality performance whenever and wherever they want it in mind.

Even though it is a two-part solution, each module can be implemented independently. NetAnalyze works by providing an examination of how the end user experience (whether accessed via mobile or traditional mechanisms) is delivered at any particular moment across a multitude of platforms. This is accomplished by aggregating around 1 billion measurements generated by users located in more than 34,000 networks around the globe. NetOptimize works by selecting the optimal delivery mechanism for the end user in real time based on both the performance information collected in NetAnalyze, and the business criteria of the content owner. The new service duo was developed in partnership with Cedexis, a global expert in multi-cloud engineering.

Cedexis co-founder Julien Coulon emphasizes that "the services developed by DT and Cedexis enable enterprises to have real-time visibility into the online experience of their end users and to be able to ask the 'what if' question of using alternative platforms to influence that experience. In addition to the NetAnalyze service, DT and Cedexis are creating an environment for customers to move from the 'theory' to the actual practice of using a multi-platform approach through the use of NetOptimize."

Karim El-Khazen, Vice President Business Development and Innovation, explains as follows: "Our goal is to enable our customers to provide a consistent, superior user experience in today’s complex Internet landscape – with an ever increasing amount of online content, growing numbers of devices, and a multitude of global networks."

About Deutsche Telekom

Deutsche Telekom is one of the world’s leading integrated telecommunications companies with more than 132 million mobile customers, over 32 million fixed-network lines and 17 million broadband lines (as of December 31, 2012). The Group provides fixed-network, mobile communications, Internet and IPTV products and services for consumers, and ICT solutions for business and corporate customers. Deutsche Telekom is present in some 50 countries and has 230,000 employees worldwide. The Group generated revenue of EUR 58.2 billion in the 2012 financial year – over half of it outside Germany (as of December 31, 2012).

About Business Development and Innovation (BDI)

Business Development and Innovation, (BDI), an integral part of Deutsche Telekom International Wholesale Business Unit, seeks and develops innovative services that enable cloud delivery models to enterprises, carriers, content service providers, and over-the-top (OTT) players. The end-to-end solutions of BDI, also developed through partnering with best-in-in class technology players, span the complete digital delivery value chain. BDI’s focus areas are content monetization, cloud enabling, big data, and security.

For more information about Deutsche Telekom’s BDI offerings, please visit www.telekom.net/bdi

About Cedexis

Cedexis optimizes web performance across data centers, content delivery networks and clouds for companies that want to reach new global markets. With Cedexis, companies can comparatively assess worldwide cloud performance and availability for informed vendor selection and making cost-and-performance tradeoffs. Cedexis also provides adaptive automation for dynamically optimizing traffic across multi-providers to dynamically match the best-performing clouds with local demand. Since revenue conversions and brand experience are directly tied to online performance, media, retail and consumer branded companies rely on Cedexis to ensure 100% availability, fast page loads, downloads and transactions to drive traffic and revenue at lower cost and risk.

More infos: www.cedexis.com

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