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Big Data Journal Authors: Roger Strukhoff, Elizabeth White, JP Morgenthal, Liz McMillan, Esmeralda Swartz

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Cloud Expo: Article

Cloud Computing Is Smart

An exclusive Q&A with Joan Rothman, CMO at CoreMatrix Systems LLC

"The open development business model positively impacts the cloud ecosystem by fostering much-needed cloud standards and removing the fear of "lock-in" for cloud customers," stated Joan Rothman, CMO at CoreMatrix Systems LLC, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. "The open model also creates a cross-cloud environment where innovative development can occur at a speed and cost that only a few companies can do on their own today."

Cloud Computing Journal: The move to cloud isn't about saving money, it's about saving time - agree or disagree?

Joan Rothman: Disagree. The move to the cloud is about saving time and saving money - along with gaining an opportunity to immediately improve processes. We've helped companies in several industries move their systems to the cloud in just a few weeks. Of course, for complex and global implementations, it takes longer due to the number of requirements, different groups, disparate databases and existing systems involved in the design, build and deploy process. But the time and cost savings are there for organizations of any size.

Cloud Computing Journal: How should organizations tackle their regulatory and compliance concerns in the cloud? Who should they be asking / trusting for advice?

Rothman: Many of the initial concerns about staying compliant in the cloud have been eliminated by the availability of extremely secure, locked encryption services embedded in private and public clouds.

Nevertheless, to eliminate any concerns, we recommend talking to a professional cloud computing consulting company, like CoreMatrix®, to help develop a Compliance Roadmap. Roadmaps vary by company, industry and geographic presence. They prioritize your business processes and determine their readiness for the cloud. With a Roadmap in place, you can begin moving applications into the cloud in a way that minimizes any potential risks to your business.

Cloud Computing Journal: What does the emergence of Open Source clouds mean for the cloud ecosystem? How does the existence of OpenStack, CloudStack, OpenNebula, Eucalyptus and so on affect your own company?

Rothman: Since Open Source is freely available, anyone can run it, build on it or submit project changes. The open development business model positively impacts the cloud ecosystem by fostering much-needed cloud standards and removing the fear of "lock-in" for cloud customers. The open model also creates a cross-cloud environment where innovative development can occur at a speed and cost that only a few companies can do on their own today. As with other computing models, down the road, cloud standards will merge and a "norm" will emerge.

Cloud Computing Journal: With SMBs, the two primary challenges they face moving to the cloud are always stated as being cost and trust. Where is the industry on satisfying SMBs on both points simultaneously - further along than in 2011-12, or...?

Rothman: Much further along - based on the growing number of SMBs and non-profits we see now using leading cloud solutions like Salesforce®. Many are using a cloud for back-office operations, account management, customer service and support, inbound/outbound social interactions, marketing, human resource management, etc. Also, think about SMBs within the context of ecommerce: Where would they be without the ability to use the giant clouds like Amazon and eBay to grow their businesses? The number of SMBs using these clouds is rising, not declining.

Cloud Computing Journal: 2013 seems to be turning into a breakthrough year for Big Data. How much does the success of cloud computing have to do with that?

Rothman: It's totally connected! Let's face it, success has always been rooted in the ability to govern, manage and analyze data. With the number of fully operating cloud solutions available today, data management would be nearly impossible and certainly unaffordable. Thanks to open source, "demanding" Big Data can more easily and cost effectively handle the volume, variety and velocity of content emanating from clouds.

Cloud Computing Journal: What about the role of social: aside from the acronym itself SMAC (for Social, Mobile, Analytics, Cloud) are you seeing and/or anticipating major traction in this area?

Rothman: Absolutely! In fact, based upon conversations with our customers and partners, we established a Social Strategy and Implementation business practice in 2012. We believe organizations that weave social and mobile technologies, platforms, and services into their business processes will enrich their customer relationships and measurably improve the bottom line.

Cloud Computing Journal: To finish, just as real estate is always said to be about "location, location, location," what one word, repeated three times, would you say cloud computing is all about?

Rothman: Smart, Smart, Smart.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

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