Welcome!

Big Data Journal Authors: Roger Strukhoff, Pat Romanski, Elizabeth White, Mark Cravotta, Liz McMillan

Related Topics: Cloud Expo, Java, SOA & WOA, Virtualization, Web 2.0, Big Data Journal, SDN Journal

Cloud Expo: Article

Creating Harmony When Cloud and On-Premise Worlds Collide

Integrating data across diverse SaaS applications with existing on-premise solutions has proved exceptionally challenging

In recent years, IT departments have been confronted with the convergence of several highly disruptive trends that have fundamentally altered the enterprise IT landscape, particularly when it comes to how data and applications are managed. Mobility and the rise of BYOD (bring your own device), as well as the growth of social media and the electronic information it generates, have each proved transformative. But perhaps no shift has been more seismic than the adoption of cloud and SaaS-based applications led by CIOs who see the value proposition associated with outsourcing many complex IT operations.

However, integrating data across diverse SaaS applications with existing on-premise solutions has proven exceptionally challenging. To streamline this integration without slowing adoption, IT stakeholders are turning to cloud-based integration solutions that can curtail complexity and IT oversight while enabling organizations to better leverage their information capital to drive business objectives. Indeed, according to a recent report by analyst firm MarketsandMarkets, the global Cloud Brokerage Services (CSB) market is on track to grow from $1.57 billion in 2013 to $10.5 billion by 2018, a compound annual growth rate of more than 45% over the five year period.

In this article, we will provide advice to IT leaders for creating sustainable environments using hybrid integration between SaaS technologies and existing on-premise applications. We will also explore the top considerations for building out a successful cloud integration strategy that offers the scalability and flexibility to withstand fluctuations in enterprise data management needs.

Start by Asking the Right Questions
Over the past few years, "Cloud" has transformed from the buzzword of the moment - all the rage but lacking concrete definition - to an efficient, widely recognized enabler of scalable IT operations. Despite the increasing ubiquity and viability of the cloud delivery model, it's important to remember that cloud is not "IT in a box." No one cloud service provider can meet all the complex IT needs of a single organization. By and large, enterprises evaluate and onboard an array of purpose-built solutions from diverse cloud providers. As a result, the need to successfully integrate them not only with each other, but also with traditional on-premise application-to-application (A2A) and business-to-business (B2B) systems is critical. The multitude of complex integrations - A2A, B2B, and on-premise applications to SaaS/cloud applications, and cloud-to-cloud (C2C) - requires a clear-cut integration strategy.

A critical first step in developing an integration strategy is to ask and answer a few key questions, the first of which is "what problem is the integration solving?" While achieving streamlined integration between cloud-based systems like Magento, NetSuite, SAP, Ariba, and salesforce.com is one aspect of a full-fledged strategy, it's important to remember the challenge extends beyond cloud-to-cloud integration. In reality, what many people today refer to as "cloud integration" is actually hybrid integration - integration not only between cloud systems, but between cloud and on-premise applications. Determining the specific integration goal - whether it is strictly cloud-to-cloud, or a larger hybrid model - ensures the strategy scales to both immediate and long-term integration needs.

Once you consider what problem the integration will solve, it's important to consider how integration will solve the problem. As the number of systems to be integrated grows, the number of potential interface points expands exponentially, and traditional, manually driven point-to-point integration can quickly become overwhelming. Each time an individual application is altered, or a trading partner changes its specification interface, IT must review all external connections for potential impact. An upgrade cycle for a large ERP system may spawn dozens, hundreds, or even thousands of integration projects across several departments and external trading partners.

Continuing to rely on this point-to-point integration model will become untenable as cloud adds another layer of complexity to the integration landscape. In order to avert chaos, enterprises are actively leveraging integration to create an interconnected web that holistically addresses data management and integration challenges across all of these disparate systems and applications. If an integration strategy is designed with a broader goal in mind, it is much more likely that the same strategy can be leveraged not only to solve immediate integration challenges, but future demands as well.

Identifying where integration is needed and how it can benefit an organization is an important first step. But once the decision has been made to move forward, there are a few key considerations that CIOs must take into account to successfully build out a strategy with staying power.

Reading the Signs: Spotting and Addressing Complexity
Anticipating the areas in which integration complexity is most likely to arise is crucial to the development of a flexible, cost-effective integration strategy. The following are two of the usual suspects of which CIOs should be aware:

  1. SaaS APIs: Many cloud providers promise to deliver a simple-to-use web API, but this is rarely the reality. Specifications for many SaaS APIs can run into the dozens, if not hundreds, of pages long, and can be a major headache for internal teams unfamiliar with the nuances of integration. Moreover, APIs often evolve over time as SaaS applications evolve, generating a source of ongoing complexity.
  2. Data Translation: The potential for complexity, however, does not end once the APIs are successfully integrated. Translating data between different SaaS applications, as well as between SaaS and on-premise systems, can be challenging, and this translation should be factored into the complexity calculus. Data that is not properly translated will be rendered useless, and backtracking to fix the glitch can add time and expense to business-critical projects. As a general rule, a bug that costs one dollar to fix during development will cost 10 dollars to fix during quality assurance, and 100 dollars fix once in production. This backtracking approach can prove particularly brittle when new systems are added to the ecosystem.

A Long-Term Vision: Thinking Beyond the First Integration Project
Integration with cloud is often a daunting prospect, particularly for businesses just beginning to onboard cloud applications as part of their IT strategy. The immensity of a single cloud integration can produce tunnel vision for IT teams, who get so bogged down in an initial project that they fail to consider the long-term implications of the integration and how it will ultimately fit into the overarching IT architecture - a problem already amply demonstrated with the pitfalls of the point-to-point approach. However, the inevitable complexity of integrating multiple applications over time should be sufficient incentive to give any CIO pause before creating a strategy tailor-made for a single integration project.

Even though it will likely require greater upfront investment and effort, organizations must settle on a cohesive sourcing strategy for integration that meets their individual needs. There are three fundamental options for this strategy: a do-it-yourself (DIY) approach based solely on existing knowledge of on-premise software; a DIY approach using a customer-driven integration Platform-as-as-Service (iPaaS); or outsourcing integration entirely to a third-party integration brokerage provider. When determining which of these strategies to adopt, it is important to consider the following:

  1. First, consider the deployment timeline. As departments across the enterprise demand rapid access to new and greater functionality offered by diversifying SaaS applications, IT departments are under mounting pressure to test, procure and deploy these solutions. This is where a CSB can help speed things up based on their experience working with various customers, implementation scenarios and technologies. Even as deployment windows tighten, however, many businesses are only just beginning to build out core competency around integration. For those with the strictest timelines, the option to build out an internal integration function may have already passed, and it may become necessary to bring in a third-party integration provider. While some may initially view these external integration providers as a Band-Aid solution, working with a specialized integration broker can often be the best long-term solution, especially when it comes to cloud integration where existing IT teams may have less familiarity.
  2. Second, consider the cost for integration in the long term. As the complexity of cloud integration projects continues to increase, building out an internal team will require a capital investment in expert personnel and software. Although it requires greater initial investment, this relatively fixed capital expenditure may be a better use of resources for some organizations. For others, such a large capital expenditure may not be feasible or efficient. Outsourcing projects to an integration broker shifts the cost of integration as an operating expense, reducing or eliminating the up-front cost, and providing a more scalable, recurring cost-structure.
  3. Once these factors have been weighed, the next decision is: in-house or external? Although SaaS applications for both back-office systems and B2B processes can offer tremendous efficiencies, the coordination and integration required on the back end is no simple matter. While building out in-house integration capabilities is important for some organizations due to commercial or other business considerations, companies that choose this route must recognize it early and take a proactive approach to cultivating the expert staff and resources that will be required to effectively manage and complete integration projects. For those businesses that don't have compelling reasons to keep the integration function in-house, outsourcing may prove more efficient. Cloud Services Brokers (CSBs) have existing integration infrastructure that can be leveraged for rapid deployment, and can increase capacity on demand, offering scalability when and where it's needed most. CSBs also deliver experience and collective intelligence around integration that can offer efficiencies beyond what can be accomplished with internal resources alone.

The key criteria and requirements around data management continue to expand, and cloud integration is at the nexus of this expansion. By planning and executing a comprehensive integration strategy that can efficiently and consistently scale to the evolving integration requirements of the business - including traditional on-premise, back-office systems and cloud-based applications - IT can help ensure the long-term scalability and business success. Whether the decision is to bring integration capabilities in-house, outsource integration needs, or use some combination of both, the time to start developing a plan is now.

More Stories By Rob Fox

Rob Fox is Vice President of Application Development for Liaison Technologies, and the architect for several of Liaison’s data integration solutions. Liaison Technologies is a global provider of cloud-based integration and data management services and solutions. He was an original contributor to the ebXML 1.0 specification, is the former chair of marketing and business development for ASC ANSI X12, and a co-founder and co-chair of the Connectivity Caucus. Connect with Rob on Twitter: @robert_fox1

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Cloud Expo Breaking News
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at Internet of @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, will discuss the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data and analysis are providing the pull to meet customer expectations of a widely connected, multi-dimensional universe of people, things, and information.
After a couple of false starts, cloud-based desktop solutions are picking up steam, driven by trends such as BYOD and pervasive high-speed connectivity. In his session at 15th Cloud Expo, Seth Bostock, CEO of IndependenceIT, cuts through the hype and the acronyms, and discusses the emergence of full-featured cloud workspaces that do for the desktop what cloud infrastructure did for the server. He’ll discuss VDI vs DaaS, implementation strategies and evaluation criteria.
There will be 50 billion Internet connected devices by 2020. Today, every manufacturer has a propriety protocol and an app. How do we securely integrate these "things" into our lives and businesses in a way that we can easily control and manage? Even better, how do we integrate these "things" so that they control and manage each other so our lives become more convenient or our businesses become more profitable and/or safe? We have heard that the best interface is no interface. In his session at Internet of @ThingsExpo, Chris Matthieu, Co-Founder & CTO at Octoblu, Inc., will discuss how these devices generate enough data to learn our behaviors and simplify/improve our lives. What if we could connect everything to everything? I'm not only talking about connecting things to things but also systems, cloud services, and people. Add in a little machine learning and artificial intelligence and now we have something interesting...
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research data, war stories, case studies, and recommendations.
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to build reliable, affordable and scalable hybrid cloud storage solutions. Cloudian actively partners with leading cloud computing environments including Amazon Web Services, Citrix Cloud Platform, Apache CloudStack, OpenStack and the vast ecosystem of S3 compatible tools and applications. Cloudian's customers include Vodafone, Nextel, NTT, Nifty, and LunaCloud. The company has additional offices in China and Japan.
SYS-CON Events announced today that Esri has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Esri inspires and enables people to positively impact the future through a deeper, geographic understanding of the changing world around them. For more information, visit http://www.esri.com.
Cloud Computing is evolving into a Big Three of Amazon Web Services, Google Cloud, and Microsoft Azure. Cloud 360: Multi-Cloud Bootcamp, being held Nov 4–5, 2014, in conjunction with 15th Cloud Expo in Santa Clara, CA, delivers a real-world demonstration of how to deploy and configure a scalable and available web application on all three platforms. The Cloud 360 Bootcamp, led by Janakiram MSV, an analyst with Gigaom Research, is the first bootcamp that introduces the core concepts of Infrastructure as a Service (IaaS) based on the workings of the Big Three platforms – Amazon EC2, Google Compute Engine, and Azure VMs. Bootcamp attendees will get to see the big picture and also receive the knowledge needed to make the best cloud decisions for their business applications and entire enterprise IT organization.
“Distrix fits into the overall cloud and IoT model around software-defined networking. There’s a broad category around software-defined networking that’s focused on data center, and we focus on the WAN,” explained Jay Friedman, President of Distrix, in this SYS-CON.tv interview at the Internet of @ThingsExpo, held June 10-12, 2014, at the Javits Center in New York City. Internet of @ThingsExpo 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world.
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at 15th Internet of @ThingsExpo, Chad Jones, Vice President, Product Strategy of LogMeIn's Xively IoT Platform, will show you how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
“The Internet of Things is a wave that has arrived and it’s growing really fast. The concern at Aria Systems is making sure that people understand the ramifications of their attempts to monetize whatever it is they build on the Internet of Things," explained C Brendan O’Brien, Co-founder and Chief Architect at Aria Systems, in this SYS-CON.tv interview at the Internet of @ThingsExpo, held June 10-12, 2014, at the Javits Center in New York City. Internet of @ThingsExpo 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world.
The Internet of Things is a natural complement to the cloud and related technologies such as Big Data, analytics, and mobility. In his session at Internet of @ThingsExpo, Joe Weinman will lay out four generic strategies – digital disciplines – to exploit emerging digital technologies for strategic advantage. Joe Weinman has held executive leadership positions at Bell Labs, AT&T, Hewlett-Packard, and Telx, in areas such as corporate strategy, business development, product management, operations, and R&D.
SYS-CON Events announced today that DevOps.com has been named “Media Sponsor” of SYS-CON's “DevOps Summit at Cloud Expo,” which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. DevOps.com is where the world meets DevOps. It is the largest collection of original content relating to DevOps on the web today Featuring up-to-the-minute news, feature stories, blogs, bylined articles and more, DevOps.com is where the thought leaders of the DevOps movement make their ideas known.
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that allow marketers to cut through the noise and design their campaigns around strong, predictive signals, rather than arbitrary statistics. SendGrid sends up to half a billion emails a day for customers such as Pinterest and GitHub. All this email adds up to more text than produced in the entire twitterverse. We track events like clicks, opens and deliveries to help improve deliverability for our customers – adding up to over 50 billion useful events every month. While SendGrid data covers only abo...
SYS-CON Events announced today that the Web Host Industry Review has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Since 2000, The Web Host Industry Review has made a name for itself as the foremost authority of the Web hosting industry providing reliable, insightful and comprehensive news, reviews and resources to the hosting community. TheWHIR Blogs provides a community of expert industry perspectives. The Web Host Industry Review Magazine also offers a business-minded, issue-driven perspective of interest to executives and decision-makers. WHIR TV offers on demand web hosting video interviews and web hosting video features of the key persons and events of the web hosting industry. WHIR Events brings together like-minded hosting industry professionals and decision-makers in local communities. TheWHIR is an iNET Interactive property.