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New Shell Research Busts Myths On American Drivers' Views About Fuel Efficiency

US Launches Target One Million to help develop smarter drivers

HOUSTON, April 5, 2013 /PRNewswire/ -- For years, American car culture has influenced US motorist behavior, affecting everything from what we drive to how we drive and maintain our vehicles.  Shell announced results from a new national study today that provides insight into current US driver attitudes on fuel efficiency and compares them to those of drivers in other countries. The results counter some common myths about national views on energy use, revealing that Americans care about using energy resources wisely, understand the importance of fuel efficiency and want to learn more about how to save fuel.  

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From this study's findings, Shell also announced the US launch of Target One Million, as part of its Smarter Driving program.  The goal of this initiative is to show one million people worldwide how easy it is to become more fuel efficient. 

The survey results show:

  • Americans are more concerned about energy waste compared to other countries surveyed[1], with half of US drivers bothered by people wasting energy and 54 percent seeing it as a waste of resources beyond just money.
  • US drivers recognize the positive impact of fuel efficiency both financially and out of respect for the planet's resources.  Seventy-seven percent see being fuel efficient as an important way for them to personally use resources in a more sustainable way, while 86 percent also see it as important for saving money.
  • While 63 percent of drivers indicate a willingness to change their driving behaviors to be more fuel efficient, nearly one in three US drivers also indicated they don't know how to drive more efficiently. 

When it comes to maintenance behaviors, the survey showed that while most US drivers take care of their vehicles' basic needs, they could do more to be fuel efficient.  Items noted include:

  • Half of the people surveyed keep items in the trunk of their vehicles, with 23 percent using it as a permanent storage space, and
  • Many are not servicing their vehicle properly, with 40 percent missing maintenance checks and another one in 10 not getting regular maintenance done on their vehicles.

"Shell has more than 100 years of experience showing the world's drivers how to get more out of their fuel," said Elen Phillips, vice president, Shell Fuels Sales & Marketing Americas.  "From this new research, it's clear that Americans want to know more.  Programs like Smarter Driving and Target One Million are extremely important in demonstrating simple changes motorists can make to their driving habits to become more fuel efficient and to save at the pump."

Shell Smarter Driving and Target One Million
Shell developed a Smarter Driving program for motorists to help them go further on less fuel by helping them "M.A.P." their own journey to Smarter Driving.  M.A.P. stands for:

  • Maintenance:  Perform smart maintenance before you drive;
  • Actions:  Practice smart behaviors while you're behind the wheel; and
  • Products:  Purchase smart products and services without sacrificing price or quality.

As part of Smarter Driving, the launch of the Target One Million initiative in the US means the release of an interactive, online mini-game, the Shell Smarter Driving Challenge at www.shell.us/smarterdriving.  The game has been designed to be shareable across social media platforms.  It shows motorists how a few simple changes to driving habits, such as ensuring proper vehicle maintenance and using high quality products, like Shell fuels and lubricants, can help them stretch their fuel purchases.  To date, more than 300,000 people globally have taken the challenge.

Appropriately, Shell announced this new program and the research findings on fuel efficiency at the seventh annual Shell Eco-marathon Americas running this weekend in Downtown Houston.  Phillips added, "Shell Eco-marathon isn't about breaking speed records or racing other teams to the finish line, instead, the competition honors the students who go furthest using the least amount of energy."

Fuel efficiency experts John and Helen Taylor, also known as the world's most fuel efficient couple, are helping launch the Target One Million initiative at the event.

"We are thrilled American motorists want to learn how to drive more fuel efficiently and be kinder to their wallets at the same time," said Helen Taylor.  "The Shell Smarter Driving Challenge mini-game is a fun way to learn, without taking too much time.  Learning to be a smarter driver doesn't have to be a hassle; it's easy!"

Visit www.shell.us/smarterdriving for more information.

The Shell Smarter Driving Survey was commissioned by Shell and conducted by Edelman Berland, an independent market research and insights firm.  An unbranded online survey was conducted in March 2013 and randomly sampled 1,591 American drivers across the U.S.  A result of 50% is +/- 2.5% at the 95% confidence interval. 

About Shell Oil Company

Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with 93,000 employees in more than 90 countries. We deliver a diverse range of energy solutions and petrochemicals to customers worldwide. These include transporting and trading oil and gas, marketing natural gas, producing and selling fuel for ships and planes, generating electricity and providing energy efficiency advice.

CAUTIONARY NOTE

The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release "Shell", "Shell group" and "Royal Dutch Shell" are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words "we", "us" and "our" are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ''Subsidiaries'', "Shell subsidiaries" and "Shell companies" as used in this press release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as "associated companies" or "associates" and companies in which Shell has joint control are referred to as "jointly controlled entities". In this press release, associates and jointly controlled entities are also referred to as "equity-accounted investments". The term "Shell interest" is used for convenience to indicate the direct and/or indirect (for example, through our 23% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

This press release contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management's current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management's expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ''anticipate'', ''believe'', ''could'', ''estimate'', ''expect'', ''intend'', ''may'', ''plan'', ''objectives'', ''outlook'', ''probably'', ''project'', ''will'', ''seek'', ''target'', ''risks'', ''goals'', ''should'' and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this press release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for the Group's products; (c) currency fluctuations; (d) drilling and production results; (e) reserve estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including potential litigation and regulatory effects arising from recategorisation of reserves; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward-looking statements contained in this press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional factors that may affect future results are contained in Royal Dutch Shell's 20-F for the year ended December 31, 2012 (available at www.shell.com/investor and www.sec.gov).  These factors also should be considered by the reader.  Each forward-looking statement speaks only as of the date of this press release, April 5, 2013.  Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this press release.

The United States Securities and Exchange Commission (SEC) permits oil and gas companies, in their filings with the SEC, to disclose only proved reserves that a company has demonstrated by actual production or conclusive formation tests to be economically and legally producible under existing economic and operating conditions.  We use certain terms in this press release that SEC's guidelines strictly prohibit us from including in filings with the SEC.  U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov. You can also obtain these forms from the SEC by calling 1-800-SEC-0330.

[1] Based on a 10-country survey of Europe (United Kingdom, Czech Republic, Denmark, Netherlands, Turkey) and Asia (Thailand, Philippines, Malaysia, Hong Kong and Singapore).

 

 

 

SOURCE Shell Oil Company

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