Welcome!

@DXWorldExpo Authors: Zakia Bouachraoui, Yeshim Deniz, Pat Romanski, Elizabeth White, Roger Strukhoff

News Feed Item

Webinar: Experts from Web Analytics Demystified, Ice.com and Ensighten Provide Tips for Boosting Website Optimization

In this free webinar, digital marketers can learn how the latest tag management technology can maximize the ROI of their optimization projects. Date/time: Wednesday, April 10, 2013 at? 9:00 am PST / 12:00 pm EST / 5:00 pm GST

CUPERTINO, Calif., April 3, 2013 /PRNewswire-iReach/ -- Ensighten, innovator of Real-Time™ Tag Management Systems and online customer engagement technology that optimizes website performance and digital marketing agility, is teaming with Web Analytics Demystified to help digital marketers boost the effectiveness of their website optimization efforts. Next week, on Wednesday, April 10, experts from both companies are hosting a complimentary webcast designed for digital marketers, optimization consultants, and analytics professionals who use leading optimization tools such as Adobe® Test&Target™ and Webtrends® Optimize®.

(Photo: http://photos.prnewswire.com/prnh/20130403/CG87883)

Brian Hawkins, partner at Web Analytics Demystified and author of a recently published white paper: "Empowering Optimization with Tag Management Solutions," will host the webinar. Evan Frank, director of CRM at Internet retailer Ice Jewelry (Ice.com), will discuss how he uses Ensighten Manage to achieve better and more cost-effective results from Adobe Test&Target.

"Web Analytics Demystified has declared this the "decade of optimization" as testing solutions and best practices are in a period of rapid adoption by digital marketers. But the devil is in the details when it comes to getting the most from optimization technology. This webinar will focus on the practical aspects of accelerating the deployment and ROI of optimization projects, and will highlight the successful practices of Ensighten customer Ice.com," said Boaz Ronkin, senior director of product at Ensighten and moderator of the upcoming webinar.

"Using Ensighten, one can easily and selectively deploy Adobe Test&Target mboxes as needed," said Evan Frank, director of CRM at online jewelry retailer Ice.com. "Some of the tests delivered through Ensighten have really moved the needle for us—especially cross-channel testing, which dramatically increased our website to email conversion rates."

WHAT WILL I LEARN?

Attend the webinar and you'll hear Brian's thoughts on how to boost your optimization efforts, such as the importance of embedding it into development processes, why personalization is so critical, and the impact of big data and mobile. You'll also learn how Ensighten's real-time tag management platform can help your organization:

  • Reduce the burden of tagging
  • Refine testing strategies
  • Customize out-of-the-box implementations
  • Easily and intelligently persist test winners

SIGN UP NOW — EMPOWERING OPTIMIZATION WITH TAG MANAGEMENT

  • Wednesday, April 10, 2013 at
9:00 am PST / 12:00 pm EST / 5:00 pm GST
  • Register here: online registration.
  • All registrants will receive a free copy of "Empowering Optimization with Tag Management Solutions"

ABOUT ENSIGHTEN

Ensighten boosts marketing agility and eases privacy compliance with the industry's first Real-Time™ Tag Management System, built for the needs of sophisticated enterprise websites. With Ensighten, businesses can decouple digital marketing processes from Web development cycles, enabling digital marketers to easily add, remove, or modify any third-party digital marketing tag or pixel — and see instant results. Ensighten tag management technology gives marketers and website analysts precise tag control by visitor, session, and page; and harmonizes tag data collection from websites, mobile apps, tablets, smartphones, e-readers, kiosks, game consoles, and more. Ensighten's cloud-based tag delivery accelerates page-load times and processes billions of tag requests from 30,000 Web domains across 150 countries, representing more than $30 billion in ecommerce for more than 100 Fortune 1000 brands that include Ice.com, Microsoft, MoneySupermarket, Monster.com, RAC, Sony Electronics, Staples, Subaru, Symantec, TUI Travel, T-Mobile, and United Airlines. Visit us on the Web at www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.

Media Contact:

Tim Cox, ZingPR, +1-650-369-7784, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Ensighten

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

DXWorldEXPO Digital Transformation Stories
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Serverless applications increase developer productivity and time to market, by freeing engineers from spending time on infrastructure provisioning, configuration and management. Serverless also simplifies Operations and reduces cost - as the Kubernetes container infrastructure required to run these applications is automatically spun up and scaled precisely with the workload, to optimally handle all runtime requests. Recent advances in open source technology now allow organizations to run Serv...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get tailored market studies; and more.
Kubernetes as a Container Platform is becoming a de facto for every enterprise. In my interactions with enterprises adopting container platform, I come across common questions: - How does application security work on this platform? What all do I need to secure? - How do I implement security in pipelines? - What about vulnerabilities discovered at a later point in time? - What are newer technologies like Istio Service Mesh bring to table?In this session, I will be addressing these commonly asked ...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
The benefits of automated cloud deployments for speed, reliability and security are undeniable. The cornerstone of this approach, immutable deployment, promotes the idea of continuously rolling safe, stable images instead of trying to keep up with managing a fixed pool of virtual or physical machines. In this talk, we'll explore the immutable infrastructure pattern and how to use continuous deployment and continuous integration (CI/CD) process to build and manage server images for any platform....
AI and machine learning disruption for Enterprises started happening in the areas such as IT operations management (ITOPs) and Cloud management and SaaS apps. In 2019 CIOs will see disruptive solutions for Cloud & Devops, AI/ML driven IT Ops and Cloud Ops. Customers want AI-driven multi-cloud operations for monitoring, detection, prevention of disruptions. Disruptions cause revenue loss, unhappy users, impacts brand reputation etc.
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...