“I believe it is incumbent on the Cloud Service Providers (CSPs) and/or System Integrators (SIs) to understand the regulatory and compliance-related issues that their customers face,” noted Manjula Talreja, VP of Global Cloud Business Development at Cisco, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “Of course these issues are different in each industry and in each country.”
Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time - ...| By PR Newswire | Article Rating: |
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| March 7, 2013 03:30 AM EST | Reads: |
468 |
SAN FRANCISCO, March 7, 2013 /PRNewswire/ -- Sojern, the world's leading data-driven traveler engagement platform, today announced that after more than double year-over-year growth in revenue and 500+ global customers, the company is expanding its global footprint.
(Logo: http://photos.prnewswire.com/prnh/20130307/LA71846LOGO)
Today, travel-related transactions account for 1/3rd of all ecommerce revenue (ComScore 2012), and most of the leading travel brands are leveraging Sojern's technology to increase marketing acquisition performance on these transactions, including American Airlines, American Express, Avis|Budget Group, Choice, Delta, Enterprise, Hertz, Hilton, Hyatt, IHG, Las Vegas, Marriott, Starwood, United, and US Airways.
"Since 2007, Sojern has been building the world's leading data-driven traveler engagement platform, helping brands more efficiently and meaningfully engage travelers to drive conversions and loyalty," said Mark Rabe, CEO at Sojern. "Our expansion both in the US and abroad will address the increasing demand from multinational travel brands for data-driven marketing, monetization and insight solutions at scale."
As the first company to have successfully cracked big data in the travel sector, Sojern has access to over 100 million anonymous traveler profiles and billions of traveler intent data points. Sojern combines this unique intelligence with innovative technology to truly deliver the right messages to the right travelers at the right times, through multiple channels including display, video, email, and social media (e.g. Facebook Exchange).
In 2013, the company will aggressively increase global staff, expand its data science team, and invest heavily in its industry-leading technology platform, including the development of key products in machine learning technology, enhanced programmatic buying (real-time bidding) and data insights. The company has already established global operations, with the launch of its EMEA headquarters in London, and appointment of Stephen Taylor as VP & MD, International.
Stephen is a pioneer of data-driven travel marketing, having been one of the first employees at Air Miles (acquired by British Airways). Most recently, he served as the CEO of Qype (recently acquired by Yelp) and prior to that he lead Yahoo!'s European consumer business.
"With a focus on innovative technology and a veteran team of travel experts, Sojern is well-positioned to meet the growing demand from global travel brands for high performance digital marketing and monetization," said Taylor. "I'm thrilled to join the team and help bring Sojern's differentiated solutions to new markets."
About Sojern
Based in San Francisco, Sojern is the world's leading data-driven traveler engagement platform that delivers the most efficient marketing, distribution, monetization and insight solutions at scale. Since 2007, the company has helped top travel brands like American Airlines, American Express, Avis|Budget Group, Choice, Delta, Enterprise, Hertz, Hilton, Hyatt, IHG, Marriott, Starwood, United, and US Airways more efficiently and meaningfully engage with travelers to drive conversions and loyalty. For more information please visit www.sojern.com.
SOURCE Sojern
Published March 7, 2013 Reads 468
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“I believe it is incumbent on the Cloud Service Providers (CSPs) and/or System Integrators (SIs) to understand the regulatory and compliance-related issues that their customers face,” noted Manjula Talreja, VP of Global Cloud Business Development at Cisco, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “Of course these issues are different in each industry and in each country.”
Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time - ...Jun. 17, 2013 07:00 AM EDT Reads: 3,883 |
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Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time – agree or disagree?
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“Regulations and compliance are key trust topics with regards to cloud solutions and technology,” noted Sven Denecken, Vice President, Strategy and Co-Innovation Cloud Solutions, SAP AG, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “But it is also more than security of access – it is portability of data and a clear definition of where the data resides.”
Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time – agree or disagree?
Sve...
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms – software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value.
IT has more opportunities than ever before with the growth in users, devices, data and secure cloud services. This creates not only a more enriching experience for users, but more opportunities for businesses. The key to capitalizing on these opportunities is to have the right tools in place to help scale operations. In his Day 3 Keynote at 12th Cloud Expo | Cloud Expo New York [June 10-13, 2013], Intel's Rob Crooke will describe the range of products that Intel provides to support different usa...
One of the cloud’s biggest draws is the capability to virtualize computing resources, allowing it to be consumed with the click of a mouse. But behind that simple click is an enormous infrastructure challenge that has recently been cited as a major cause for slower enterprise adoption. Enterprises can better prepare for this shift and take full advantage of future computing benefits. Between architecture design and migration planning, the road can be long, so what do you do with your talent?
I...
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It’s a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly.
A hyb...
INetU, the industry's experts in complex hosting and a global provider of business-centric managed cloud and application hosting, has announced that Cloud Architect Rich Hand will be presenting "Private Cloud, Public Cloud - Is There a Third Option?" at the 12th International Cloud Expo taking place June 10-13, 2013 in New York City.
As more enterprise IT departments move into the cloud, many executives are evaluating whether to adopt a Public or Private cloud. The cost benefits of the Public ...
“I’m careful when using terms like Big Data, because it can mean so many things to different people,” explained Eric Hanselman, Chief Analyst at 451 Research, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “There is huge value in analytics that companies can use to pull intelligence from a collection of data sources that are available in their businesses. The inexpensive storage that cloud services can offer make a great environment to pull together siloed data.”
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