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Alpine Data Labs Appoints Joe Otto as President and Chief Executive Officer

Big Data Sales Veteran to Expand Company's Presence in Data Science Market

SAN MATEO, CA -- (Marketwire) -- 03/04/13 -- Alpine Data Labs, developer of scalable end-to-end data science solutions for Hadoop and big data, today announced that its board of directors has named Joe Otto as President and CEO. As CEO, Otto will be responsible for the overall strategic direction, growth, and management of Alpine.

"Joe is an extraordinary leader with a proven track record of achieving strong results," said Tim Guleri, Managing Director of Sierra Ventures and member of Alpine's board of directors. "Alpine's strategic initiatives include driving innovations in Hadoop and data science, driving customer ROI from their analytic and big data investments by using Alpine's products, and building a world-class field organization to take the company's solutions to market. Joe's leadership skills and industry background make him the perfect candidate to successfully drive these initiatives."

Otto brings nearly 30 years of experience to Alpine, including extensive experience building high-performance sales teams and delivering innovative big data solutions to the market. Otto joins Alpine after five years as Senior Vice President of Sales and Services for Greenplum, which was acquired by EMC in 2010. Prior to joining Greenplum, Otto was the Vice President of the Midwest Area for Sun Microsystems, a $1 billion division focused on large enterprises across thirteen states. Previous to that, Otto served as Vice President of Sales for Infolibria Inc., a pioneer in distributed content management rich media infrastructure for service providers, and Synergistics Inc., a leading collaboration software platform for customer relationship management and marketing automation for large enterprises. Early in his career, Joe had significant leadership roles at both Sun Microsystems and Cisco Systems. At Cisco, Joe was part of the foundation team that established Cisco's Service Provider Business Unit and led telecommunications sales across North America.

"I am thrilled to join the Alpine team," Otto said. "I have seen first hand the tremendous productivity improvements data scientists and business analysts enjoy when working with Alpine's software and big data. I am inspired by the ambitious goal this company has set to be a leader in this next generation of advanced analytics, and I am humbled to be working with such a talented group of people. This is a very large and dynamic market, and we have a once-in-a-decade opportunity to help enterprises transform and grow their business around data. To me, that is about as exciting as it gets."

About Alpine Data Labs

Alpine Data Labs is the leader in data science for Hadoop and big data. The company's products uniquely combine intuitive interfaces, native analytic processing in Hadoop, high performance in-database analytics, and the efficiencies of cloud computing to define the new paradigm in advanced analytics: accessible, easy to use, and built for big data. Alpine's customers include A.T. Kearney, Havas Media, and Zions Bancorporation. Alpine's solutions enable data experts and novices alike to work across organizational barriers and collaboratively realize the predictive power of big data analytics. For more information visit www.alpinedatalabs.com.

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