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MiraVision Makes Full-HD Support for Mobile Devices a Reality to Everyone

MediaTek patented HD picture-quality technology designed for Digital TV-grade visual experience

HSINCHU, Taiwan, Feb. 25, 2013 /PRNewswire/ -- MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions announced today the availability of "MiraVision," the world's most comprehensive suite of display picture quality technology, for its smartphone and tablet platforms.

The joint hardware and software suite of display picture quality technology -- MiraVision -- aims to strengthen MediaTek's leading position in the smart age, where consumers can expect the same, high quality of the visual experience across various display resolutions. Leveraging MediaTek's leading display picture quality technology developed in digital TV (DTV), MiraVision is designed to deliver seamless full high-definition display picture quality on mobile devices. It empowers handset and tablets makers to provide the best visual quality on the mobile platform with reduced time to market, simplified product development and differentiation for consumers everywhere.

MiraVision is equipped with specific features that enable users to enjoy DTV-grade display picture quality on their mobile devices. With MiraVision, contents will be displayed more vivid and saturated with more details, providing a far richer and more colorful viewing experience previously only available on a high-end DTV. Furthermore, specifically tailored for mobile devices, the all-important power efficiency has been addressed and boosted through the Ambient-Light Adaptive Luma (AAL) technology, which intelligently adjusts the panel backlight in response to the ambient light intensity and the displayed contents to simultaneously optimize battery life and viewing experience. The combination of enhanced sharpness, richer color and adaptive Luma technology means true seamless quality across multiple devices is closer than ever before.

"The future is more than just TVs or smartphones alone," commented Jeffrey Ju, GM of Smartphone Business Unit of MediaTek, "our focus is on innovative solutions that enhance the chip, driving speed to market at premium performance up for our customers while ensuring the seamless cross-screen experience across the array of devices through which users are consuming entertainment and information. We are proud to be the one who can truly integrate technologies of DTV and mobile phones/tablets in the smart age, making the premium cross-screen experience real to everyone in every market."

About  MediaTek Inc.

MediaTek Inc. is a leading fabless semiconductor maker specializing in wireless communications and digital multimedia solutions. The company is a market leader and pioneer in cutting-edge system-on-chip solutions for wireless communications, high-definition TVs, optical storage, and DVD and Blu-ray products. Founded in 1997 and listed on Taiwan Stock Exchange under the code "2454," MediaTek is headquartered in Taiwan and operates sales and research subsidiaries in Mainland China, Singapore, India, U.S., Japan, South Korea, Denmark, England, Sweden and Dubai. For more information, please visit MediaTek's website at www.mediatek.com.

SOURCE MediaTek Inc.

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