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Big Data Journal Authors: Elizabeth White, Pat Romanski, Richard Moulds, Martin Etmajer, Roger Strukhoff

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Cellebrite Introduces Wireless Retail Industry’s First Multi-Channel Diagnostics Solution

Today at Mobile World Congress 2013, Cellebrite, the market leader in retail mobile content transfer, backup, and restore, today announced the availability of the industry’s first and only Multi-Channel Diagnostics Solution. This solution will help wireless retailers significantly reduce the costs of fault diagnosis and repair while improving customer satisfaction and loyalty. This new set of “detect & correct” capabilities enable rapid in-store and remote diagnosis and repair of common smartphone software issues.

Cellebrite Multi-Channel Diagnostics reduces returns and repairs of phones by as much as sixty percent. With typical return and repair costs equivalent to $100 or more per device, retailers will realize considerable cost savings due to repair avoidance. In addition to hard-cost savings and increased customer satisfaction resulting from repair avoidance, retailers deploying Cellebrite’s Multi-Channel Diagnostics will benefit from newfound operational efficiencies across many key aspects of their business including sales, customer care, reverse-logistics, and supply chain management:

  • By allowing customers to self-serve online or receive service from a call-center agent, retailers shift troubleshooting to lower cost channels while allowing more expensive store resources to focus on revenue generating activities.
  • Customer care organizations gain access to an easy-to-use diagnostics solution that reduces call volume through self-service and lessens average handling time by allowing agents to gain access to the phone remotely to run diagnostic tests rather than relying on the customer to follow instructions.
  • In cases where customers prefer in-store support, agents can detect and correct issues quickly and automatically by connecting the customer’s phone to the Cellebrite Touch and following a simple set of touch screen commands.
  • With the reduction of new phone returns, the volume of no fault found returns to OEM’s will decrease, easing the burden often experienced by reverse-logistics groups in managing returns.
  • With fewer new phone returns, retailers will need to hold less inventory.
  • Repair center volume will also decline, allowing retailers to improve turnaround times for repairs while reallocating repair resources.

Rapid problem resolution is a key issue for customers who increasingly rely on their smartphones for day to day activities. In a recent study, the majority of users surveyed revealed that they would be unhappy with losing sight of their faulty phone for any length of time at all for repair, with three quarters of respondents believing that relinquishing their mobile phone for up to 72 hours for common repairs at an offsite center is completely unacceptable. Given the importance of maintaining custody of a phone or device to customers, Cellebrite Multi-Channel diagnostics bolster’s customer satisfaction and loyalty by resolving most problems without giving up access to the device—regardless of which channel the customer chooses.

With the Cellebrite Multi-Channel Diagnostics Solution, wireless retailers will for the first time be able to offer their smartphone customers a choice of channels to detect and correct common problems. These include in-store resolution using the stand-alone Cellebrite Touch solution; through a simple app-based ‘remote takeover’ handled by the provider’s call center; or through self-resolution, whereby users can explore and fix faults themselves guided by an on-device app or self-help web portal. Only those phones with significant or hardware issues will require and exchange or dispatch to a repair center.

The Cellebrite Multi-Channel diagnostics solution checks many of the known sources of mobile faults including: CPU and RAM performance, memory, storage, network and device information, and problems with self-installed apps. Cellebrite’s solution also has the ability to install flash software and to update older operating systems.

Yossi Carmil, Co-CEO of Cellebrite, commented: “We believe that this solution will truly transform the way mobile providers deal with fault resolution. It not only significantly reduces costs, logistics and resources; it also boosts customer service and loyalty and ensures customers are able to use their high value, revenue generating data services as soon as possible. We look forward to delivering this solution to the global market, particularly our existing customer base which includes more than 200 of the world’s largest wireless retailers.”

The Cellebrite Multi-Channel Diagnostics solution is being demonstrated on the Cellebrite stand (6D65 Hall 6) at Mobile World Congress, Barcelona, from February 25 to February 28, 2013.

Data sources

  • Cellebrite research with Opinion Matters, questioned 675 UK adults, January 2013
  • Phone return data courtesy of a leading UK mobile operator that sent 60,000 handsets to repair center per month, at a cost of around $100 each. Sixty percent of the issues were software related.

About Cellebrite

Founded in 1999, Cellebrite is a global company known for its technological breakthroughs in the cellular industry. The pioneers in mobile phone-to-phone content transfer, today Cellebrite provides a complete range of solutions for the mobile retail industry such as phone to phone content transfer, backup & restore, diagnostics and application and content delivery at the Point-of–Sale. Cellebrite works exclusively with more than 200 wireless carriers worldwide including Verizon Wireless, AT&T, Sprint/Nextel, T-Mobile, O2, Radio Shack, Orange, Vodafone and many more.

Cellebrite is a wholly-owned subsidiary of the Sun Corporation, a listed Japanese company (6736/JQ)

www.cellebrite.com

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