Click here to close now.

Welcome!

BigDataExpo® Blog Authors: Liz McMillan, Ed Featherston, Elizabeth White, Ian Khan, Bart Copeland

News Feed Item

Cellebrite Introduces Wireless Retail Industry’s First Multi-Channel Diagnostics Solution

Today at Mobile World Congress 2013, Cellebrite, the market leader in retail mobile content transfer, backup, and restore, today announced the availability of the industry’s first and only Multi-Channel Diagnostics Solution. This solution will help wireless retailers significantly reduce the costs of fault diagnosis and repair while improving customer satisfaction and loyalty. This new set of “detect & correct” capabilities enable rapid in-store and remote diagnosis and repair of common smartphone software issues.

Cellebrite Multi-Channel Diagnostics reduces returns and repairs of phones by as much as sixty percent. With typical return and repair costs equivalent to $100 or more per device, retailers will realize considerable cost savings due to repair avoidance. In addition to hard-cost savings and increased customer satisfaction resulting from repair avoidance, retailers deploying Cellebrite’s Multi-Channel Diagnostics will benefit from newfound operational efficiencies across many key aspects of their business including sales, customer care, reverse-logistics, and supply chain management:

  • By allowing customers to self-serve online or receive service from a call-center agent, retailers shift troubleshooting to lower cost channels while allowing more expensive store resources to focus on revenue generating activities.
  • Customer care organizations gain access to an easy-to-use diagnostics solution that reduces call volume through self-service and lessens average handling time by allowing agents to gain access to the phone remotely to run diagnostic tests rather than relying on the customer to follow instructions.
  • In cases where customers prefer in-store support, agents can detect and correct issues quickly and automatically by connecting the customer’s phone to the Cellebrite Touch and following a simple set of touch screen commands.
  • With the reduction of new phone returns, the volume of no fault found returns to OEM’s will decrease, easing the burden often experienced by reverse-logistics groups in managing returns.
  • With fewer new phone returns, retailers will need to hold less inventory.
  • Repair center volume will also decline, allowing retailers to improve turnaround times for repairs while reallocating repair resources.

Rapid problem resolution is a key issue for customers who increasingly rely on their smartphones for day to day activities. In a recent study, the majority of users surveyed revealed that they would be unhappy with losing sight of their faulty phone for any length of time at all for repair, with three quarters of respondents believing that relinquishing their mobile phone for up to 72 hours for common repairs at an offsite center is completely unacceptable. Given the importance of maintaining custody of a phone or device to customers, Cellebrite Multi-Channel diagnostics bolster’s customer satisfaction and loyalty by resolving most problems without giving up access to the device—regardless of which channel the customer chooses.

With the Cellebrite Multi-Channel Diagnostics Solution, wireless retailers will for the first time be able to offer their smartphone customers a choice of channels to detect and correct common problems. These include in-store resolution using the stand-alone Cellebrite Touch solution; through a simple app-based ‘remote takeover’ handled by the provider’s call center; or through self-resolution, whereby users can explore and fix faults themselves guided by an on-device app or self-help web portal. Only those phones with significant or hardware issues will require and exchange or dispatch to a repair center.

The Cellebrite Multi-Channel diagnostics solution checks many of the known sources of mobile faults including: CPU and RAM performance, memory, storage, network and device information, and problems with self-installed apps. Cellebrite’s solution also has the ability to install flash software and to update older operating systems.

Yossi Carmil, Co-CEO of Cellebrite, commented: “We believe that this solution will truly transform the way mobile providers deal with fault resolution. It not only significantly reduces costs, logistics and resources; it also boosts customer service and loyalty and ensures customers are able to use their high value, revenue generating data services as soon as possible. We look forward to delivering this solution to the global market, particularly our existing customer base which includes more than 200 of the world’s largest wireless retailers.”

The Cellebrite Multi-Channel Diagnostics solution is being demonstrated on the Cellebrite stand (6D65 Hall 6) at Mobile World Congress, Barcelona, from February 25 to February 28, 2013.

Data sources

  • Cellebrite research with Opinion Matters, questioned 675 UK adults, January 2013
  • Phone return data courtesy of a leading UK mobile operator that sent 60,000 handsets to repair center per month, at a cost of around $100 each. Sixty percent of the issues were software related.

About Cellebrite

Founded in 1999, Cellebrite is a global company known for its technological breakthroughs in the cellular industry. The pioneers in mobile phone-to-phone content transfer, today Cellebrite provides a complete range of solutions for the mobile retail industry such as phone to phone content transfer, backup & restore, diagnostics and application and content delivery at the Point-of–Sale. Cellebrite works exclusively with more than 200 wireless carriers worldwide including Verizon Wireless, AT&T, Sprint/Nextel, T-Mobile, O2, Radio Shack, Orange, Vodafone and many more.

Cellebrite is a wholly-owned subsidiary of the Sun Corporation, a listed Japanese company (6736/JQ)

www.cellebrite.com

Multimedia:

Cellebrite Logo

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@BigDataExpo Stories
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
The web app is Agile. The REST API is Agile. The testing and planning are Agile. But alas, Data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes which force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software orga...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
The world is at a tipping point where the technology, the device and global adoption are converging to such a point that we will see an explosion of a world where smartphone devices not only allow us to talk to each other, but allow for communication between everything – serving as a central hub from which we control our world – MediaTek is at the heart of both driving this and allowing the markets to drive this reality forward themselves. The next wave of consumer gadgets is here – smart, con...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
The OpenStack cloud operating system includes Trove, a database abstraction layer. Rather than applications connecting directly to a specific type of database, they connect to Trove, which in turn connects to one or more specific databases. One target database is Postgres Plus Cloud Database, which includes its own RESTful API. Trove was originally developed around MySQL, whose interfaces are significantly less complicated than those of the Postgres cloud database. In his session at 16th Cloud...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enter...
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption...
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager – Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, will review next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discuss how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Speaker Bios Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has b...
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not ...
SYS-CON Events announced today that EnterpriseDB (EDB), the leading worldwide provider of enterprise-class Postgres products and database compatibility solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. EDB is the largest provider of Postgres software and services that provides enterprise-class performance and scalability and the open source freedom to divert budget from more costly traditiona...
While there are hundreds of public and private cloud hosting providers to choose from, not all clouds are created equal. If you’re seeking to host enterprise-level mission-critical applications, where Cloud Security is a primary concern, WHOA.com is setting new standards for cloud hosting, and has established itself as a major contender in the marketplace. We are constantly seeking ways to innovate and leverage state-of-the-art technologies. In his session at 16th Cloud Expo, Mike Rivera, Seni...
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists will address the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affec...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
Software Defined Storage provides many benefits for customers including agility, flexibility, faster adoption of new technology and cost effectiveness. However, for IT organizations it can be challenging and complex to build your Enterprise Grade Storage from software. In his session at Cloud Expo, Paul Turner, CMO at Cloudian, looked at the new Original Design Manufacturer (ODM) market and how it is changing the storage world. Now Software Defined Storage companies can build Enterprise grade ...
To manage complex web services with lots of calls to the cloud, many businesses have invested in Application Performance Management (APM) and Network Performance Management (NPM) tools. Together APM and NPM tools are essential aids in improving a business's infrastructure required to support an effective web experience... but they are missing a critical component - Internet visibility. Internet connectivity has always played a role in customer access to web presence, but in the past few years u...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. In his session at 15th Cloud Expo, Brian Lewis, Principal Architect at Verizon Cloud, outlined key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to the ...