|By Business Wire||
|February 24, 2013 07:30 PM EST||
With the Interactive Advertising Bureau’s (IAB) Digital Media Sales Certification program officially launched less than a year ago, three leading media companies – 24/7 Media, About.com and Triad Retail Media – are supporting its importance to the marketplace by formally committing to a sales hiring preference for those who have taken and passed the exam. All three organizations will be citing this recruitment preference in their job listings and incorporating it within their human resources hiring procedures. The news was released at the sixth IAB Annual Leadership Meeting: “Big Data & Big Ideas: Friends, Enemies or Frenemies?” at the Arizona Biltmore in Phoenix.
“To have three companies at this high level recognize the value of the IAB certification program speaks to the significant need that the industry has had for this type of professional benchmark,” said Michael Theodore, Vice President, Training and Development, IAB. “In creating the program, we had long heard that the growing complexities inherent in the digital advertising landscape made it necessary to establish an educational standard that aligns with the skill sets and extensive knowledge base that salespeople need to succeed. Which is precisely why we launched the program.”
To receive the certification, digital sales professionals must complete an examination, which covers general comprehension of the interactive advertising ecosystem, selling digital media and analyzing campaign performance.
Specific topics include:
- Differentiating the benefits of digital versus traditional media
- Describing digital advertising formats
- Defining key digital advertising tools and technologies
- Calculating media mathematics
- Adhering to compliance standards/policies
- Understanding differences in digital ad formats
- Prospecting for new clients
- Aligning digital advertising products with client objectives
- Comprehending internal and third-party research
- Analyzing, launching and monitoring digital advertising campaigns and data
- Reviewing opportunities to renew or upsell digital advertising campaigns
“The IAB Digital Media Sales Certification program has definitively raised the level of professionalism in the interactive field, when it comes to sales,” said Lee Sparaga, Senior Vice President, North American Sales, 24/7 Media’s Real Media Group. “It provides the kind of standard that our industry requires, in order for sales teams to truly excel in an ever-shifting and complicated landscape.”
“Just as the legal profession has the Bar Exam, the digital media profession has craved a similar educational ‘gold standard’ for interactive advertising sales professionals,” said Tracy Raiser, Senior Vice President, Sales, About.com. “With the digital arena evolving at breakneck speeds, this credential is vital to the career of an interactive ad salesperson, and is therefore critical to our company’s growth.”
“A deep understanding of interactive advertising platforms, technologies and capabilities is paramount in order to not only make a sale, but build a long-term relationship between the sell-side and buy-side,” said Brian J. Quinn, Chief Revenue Officer, Triad Retail Media. “This is why the IAB Digital Media Sales Certification stamp of approval is now an essential piece in our recruitment puzzle.”
No formal coursework is required to take the IAB Digital Media Sales Certification examination. Designed for salespeople with 2-5 years of experience in the digital industry, the exam is recommended for candidates who have a strong command of current industry issues, players, and operations, as well as a broad understanding of every major digital platform. The test costs $350 for IAB members and $450 for non-members.
The IAB worked with the fully accredited test development company Professional Testing, Inc. to create the content of the exam, alongside subject matter experts. All exams are administered through Pearson Testing Centers and are available worldwide.
For more information on the IAB Digital Media Sales Certification program or to register to take the exam during the next window, April 1 – 30, 2013, please visit www.iab.net/certification.
About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to th...
Nov. 20, 2014 01:00 PM EST Reads: 1,312
As cloud gives an opportunity to businesses to buy services externally – how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, provided answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He also discussed Intercloud and Cisco’s investment on it.
Nov. 18, 2014 09:00 PM EST Reads: 1,391
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
Nov. 18, 2014 08:15 PM EST Reads: 1,418
Working with Big Data is challenging, especially when decision makers depend on market insights and intelligence from your data but don't have quick access to it or find it unusable. In their session at 6th Big Data Expo, Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia; Zel Bianco, President, CEO and Co-Founder of Interactive Edge of Solgenia; and Ermanno Bonifazi, CEO & Founder at Solgenia, discussed how a revolutionary cloud-based BI along with mobile analytics is already c...
Nov. 17, 2014 11:00 AM EST Reads: 1,570
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
Nov. 17, 2014 10:00 AM EST Reads: 1,564
Vichara Technologies in Hoboken, New Jersey is expanding its capabilities in big data from origins on Wall Street into other areas, and thereby demonstrating the growing marketplace for advanced big-data analytics services. The next BriefingsDirect deep-dive big data benefits case study interview explores how Vichara Technologies in Hoboken, New Jersey is expanding its capabilities in big data from origins on Wall Street into other areas, and thereby demonstrating the growing marketplace for ad...
Nov. 16, 2014 01:00 PM EST Reads: 1,201
Moscow-based OpenBank, one of the largest private financial services groups in Russia, has built out a business intelligence capability for wholly new business activity monitoring benefits. The next BriefingsDirect deep-dive big data benefits case study interview explores how Moscow-based Otkritie Bank, one of the largest private financial services groups in Russia, has built out a business intelligence (BI) capability for wholly new business activity monitoring (BAM) benefits. The use of HP V...
Nov. 12, 2014 06:45 AM EST Reads: 1,279
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Nov. 10, 2014 12:00 PM EST Reads: 5,898
Scene scenario: 10 am in a boardroom somewhere, second round of coffees served, Danish and donuts untouched, a quiet hush settles. “Well you know what guys? (and, by the use of the term guys I mean to include both sexes here assembled) – the trouble that we have as a company is that we are, to put it bluntly, just a little analytics poor,” said the newly appointed Chief Analytics Officer. That we should consider a firm to be analytically deficient or poor is a profound comment on our modern ag...
Nov. 10, 2014 07:18 AM EST Reads: 2,396
Quantum is a leading expert in scale-out storage, archive and data protection, providing intelligent solutions for capturing, sharing and preserving digital assets over the entire data lifecyle. They help customers maximize the value of these assets to achieve their goals, whether it’s top movie studios looking to create the next blockbuster, researchers working to accelerate scientific discovery, or small businesses trying to streamline their operations. With a comprehensive portfolio of best-i...
Nov. 3, 2014 07:00 PM EST Reads: 3,518
Roger: Could you explain for our audience the significance of containerization, and how it differs from virtualization? Ben: Traditional virtualization was created over a decade ago, when applications were long-lived, monolithic, and deployed to a single server. In this world, when the problem to be solved was proliferation of single purpose physical servers – e.g. one server for Microsoft exchange, one server for Mac Print, one server for a custom Unix inventory -- it made sense to turn all of ...
Nov. 2, 2014 08:00 PM EST Reads: 7,022
In today's application economy, enterprise organizations realize that it's their applications that are the heart and soul of their business. If their application users have a bad experience, their revenue and reputation are at stake. In his session at 15th Cloud Expo, Anand Akela, Senior Director of Product Marketing for Application Performance Management at CA Technologies, will discuss how a user-centric Application Performance Management solution can help inspire your users with every appli...
Nov. 2, 2014 07:00 PM EST Reads: 3,993
SYS-CON Events announced today that Verizon has been named "Gold Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic network...
Nov. 2, 2014 06:00 PM EST Reads: 2,286
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With “smart” appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user’s habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps,...
Nov. 2, 2014 05:00 PM EST Reads: 3,826
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that a...
Nov. 2, 2014 03:00 PM EST Reads: 2,891
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic...
Nov. 2, 2014 12:00 PM EST Reads: 2,538
The Internet of Things needs an entirely new security model, or does it? Can we save some old and tested controls for the latest emerging and different technology environments? In his session at Internet of @ThingsExpo, Davi Ottenheimer, EMC Senior Director of Trust, will review hands-on lessons with IoT devices and reveal privacy options and a new risk balance you might not expect.
Nov. 2, 2014 12:00 PM EST Reads: 2,875
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources on configuring infrastructure and multiple software licenses. In this track, you will learn about the...
Nov. 2, 2014 11:00 AM EST Reads: 3,099
This year like last year, XebiaLabs polled Fortune 1000 companies in banking, manufacturing, healthcare, government and IT, interviewing DevOps teams and everyone from QA to C-level suites. More than 1,000 people were asked to share their perspectives on software delivery trends. Last year the survey found that application deployments fail up to 30% of the time and that 75% of managers believe their deployment process deserves a failing grade. This year, the survey revealed little change in at...
Nov. 2, 2014 07:00 AM EST Reads: 5,495