Click here to close now.




















Welcome!

@BigDataExpo Authors: Pat Romanski, Elizabeth White, Carmen Gonzalez, Liz McMillan, Bob Gourley

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, @BigDataExpo, SDN Journal, OpenStack Journal

@CloudExpo: Article

Three Approaches to Single Sign-On for Cloud Application Providers

Ignore, pretend or do something about it?

Did you know that:

  • Half of paid SaaS customers do not use the application at all
  • Nine out of 10 has left an application when they forgot a password, instead of restoring it
  • Eighty-six percent may leave a web site when asked to sign up
  • Two out of five would rather scrub the toilet than come up with a new password

These figures, based on research from Totango and Janrain in 2012, clearly show that sign-up and sign-on are major issues for any cloud application provider.

If you are providing cloud applications to businesses, single sign-on must at least have been up for discussion. Like with most other challenges, there are three possible approaches you can choose between:

  1. Pretend it is not your problem
  2. Pretend you are doing something about it
  3. Do something about it

Let's look at how your choice affects your business, which after all should be your guiding light.

Pretending it is not your problem
This approach is very popular to any challenge, because you get away without doing anything.

Many application providers decide to outsource management of user accounts and password to the customers. They offer some kind of web based administration interface, which one or more local administrators can use to create new user accounts and keeping old ones up-to-date.

However, this approach has some major drawbacks for your business. According to the research mentioned earlier, sign-up and sign-on are among the most critical processes for any online business. This approach transfers the responsibility for these critical processes to people you have no control over, and who have little or no incentives to support your business.

Pretending you are doing something about it
Another popular approach to any challenge is to pretend to do something about, because then you at least have your own back covered.

Some application providers choose this approach by deciding that they only support standards. The problem is that there are no widely adopted standards in this field. SAML is promoted as an industry standard, but that is of little value when your customers haven't adopted it. According to Eric Olden, one of the fathers of SAML, in an article in Computer Magazine in 2011: "The problem with federation and SSO is that, after more than a decade, SAML adoption has not risen above 10 percent of enterprise apps - apparently due to the excessive costs of infrastructure software. There simply is not enough return on investment for most service providers to implement, expand, and manage a complex federation network". The adoption among large enterprises is not any bigger, and especially among mid-sized enterprises SAML is practically non-existent. In my own personal opinion, SAML requires too much from too many to make it mainstream any time soon.

If you pretend you have a solution, then you have to pretend the benefits as well. If half of your business comes from large organizations, and if 10% of them support SAML, then this approach can only bring improvements to 5% of your business. From a business point of view, having a solution that improves 5% of your business is nice to have, but it is by no means strategic.

Doing something about it
Doing something about it is always the hardest choice, because it means that you have to go out to the customers and figure out what would work for them.

So, what are customers using today? As stated above, some large organizations have invested in SAML, but what about the rest? The least common denominator is a network, a user directory, a web server and an internet connection. The most typical setup is a Windows Domain, Active Directory and Microsoft IIS. Active Directory has a market share that is reported to be above 90%, and that figure gives a good indication for the other components as well. Such adoption rates are required by true de facto standards, which are solid enough to build strategic solutions on.

If you are serious about growing your business with large and mid-sized organizations, then it is of strategic importance to eliminate adoption and engagement obstacles related to signing up and signing on. You have to proactively convert as big a share of your customer base as possible to automated sign-on as fast as possible. In order to succeed, requirements on your customers have to be as low as possible in terms of time, investments and expertise. In practice this means that you need a solution, which does not require anything more from your customers than the least common denominator described above. From a business point of view, SAML is just a bonus, and only if you have customers who have invested in it.

If you are interested in such a solution, I would love to continue talks in person.

More Stories By Kjell Backlund

Kjell Backlund, CEO of Emillion, is a seasoned software business entrepreneur with over 20 years experience in international business. He founded Emillion in 2001, with the vision that automating sign-on and user management would be essential to the success of SaaS and Service Desk applications(www.emillion.biz).

@BigDataExpo Stories
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so the...
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
Moving an existing on-premise infrastructure into the cloud can be a complex and daunting proposition. It is critical to understand the benefits as well as the challenges associated with either a full or hybrid approach. In his session at 17th Cloud Expo, Richard Weiss, Principal Consultant at Pythian, will present a roadmap that can be leveraged by any organization to plan, analyze, evaluate and execute on a cloud migration solution. He will review the five major cloud transformation phases a...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
In 2014, the market witnessed a massive migration to the cloud as enterprises finally overcame their fears of the cloud’s viability, security, etc. Over the past 18 months, AWS, Google and Microsoft have waged an ongoing battle through a wave of price cuts and new features. For IT executives, sorting through all the noise to make the best cloud investment decisions has become daunting. Enterprises can and are moving away from a "one size fits all" cloud approach. The new competitive field has ...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
U.S. companies are desperately trying to recruit and hire skilled software engineers and developers, but there is simply not enough quality talent to go around. Tiempo Development is a nearshore software development company. Our headquarters are in AZ, but we are a pioneer and leader in outsourcing to Mexico, based on our three software development centers there. We have a proven process and we are experts at providing our customers with powerful solutions. We transform ideas into reality.
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as...
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of ...
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface