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@DXWorldExpo Authors: Elizabeth White, Pat Romanski, Roger Strukhoff, Yeshim Deniz, Zakia Bouachraoui

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PROS to Present on Big Data for Pricing, Sales Effectiveness at European Chemical Sales and Marketing Conference

PROS® (NYSE: PRO), a big data software company, today announced its sponsorship of the Chemical Sales and Marketing Effectiveness Conference, scheduled Feb. 27-28 at the Hotel Husa President Park in Brussels. PROS speakers will showcase how leading chemical manufacturing organisations are using big data applications to help increase sales effectiveness and achieve pricing excellence.

As part of the two-day event, PROS Director of Sales for Northern Europe Will Edward, and Regional Vice President for Central and Southern Europe Jochen Werner, will present a session titled “How Pricing Excellence Drives Sales Effectiveness.” Edward and Werner will demonstrate how chemical companies can apply big data science to optimise margins and provide sales teams with more in-depth guidance on pricing, cost to serve and volume purchasing decisions.

Werner commented, “Global purchasing, raw material price volatility and increased competition are all factors driving the need to improve sales effectiveness in the chemical sector. Using big data can help pricing, sales and marketing teams gain insights into optimal price points and offers for their customers, enabling them to turn market volatility into market opportunity. We look forward to sharing our insights gained from working alongside some of the world’s leading chemical companies.”

PROS joins speakers from across the chemical industry including Dow Chemical, BASF, DuPont, DSM and Kemira. For more information about the Chemical Sales and Marketing Effectiveness Conference, please visit http://www.teneoevents.eu/future-events/chemical-sales-marketing-effectiveness.html.

To schedule a meeting with a PROS representative, send an email to [email protected] or call 1-855-846-0641.

PROS in the Chemical Sector

Through its big data science and analytics, decades of experience and an unwavering commitment to customer success, PROS helps chemical companies transform their big data into greater sales and profits. As a leading provider of big data technology to the chemical industry, PROS is part of the Microsoft Chemical Reference Architecture, which provides chemical companies with best practice guidance around their IT and business challenges.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a big data software company that helps customers outperform in their markets by using big data to sell more effectively. We apply 27 years of data science experience to unlock buying patterns and preferences within transaction data to reveal which opportunities are most likely to close, which offers are most likely to sell and which prices are most likely to win. PROS offers big data solutions to optimize sales, pricing, quoting, rebates and revenue management across more than 30 industries. PROS has implemented more than 500 solutions in more than 55 countries. The PROS team comprises more than 700 professionals around the world. To learn more, visit www.pros.com.

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of pricing software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with pricing and big data software and its current expectations of the benefits of pricing and big data software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s pricing and revenue management needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of pricing and big data software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise.

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