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SMAC News Weekly – Week of February 17, 2013

Welcome to SMAC News Weekly, featuring the latest news and numbers relating to SMAC (social, mobile, analytics and cloud) that I come across each week.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read Kevin Benedict’s What’s New in HTML5
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

In a 2012 survey conducted by Infogroup Targeting Solutions they found that 53 percent of marketers worldwide said they planned to make greater use of real-time data in 2013. In addition, 80 percent of surveyed marketers said they planned to use social media data in their broader marketing efforts. Read Original Content

Using data from Google Analytics, Nielsen, and Experian, Phoenix and NYC-based digital marketing firm iAcquire examined 2012 web traffic and behavioral data across several leading online dating sites. The study’s goal was to determine patterns in online dating around Valentine’s Day. The findings showed online dating traffic doesn’t go up on Valentine’s Day, but actually peaks several days after. Read Original Content

IBM, the number two computer company, has introduced a series of low-cost but powerful computer servers that provide sophisticated data analytics to small businesses with access to a secure cloud. Read Original Content

While social, mobile, analytics and cloud technologies add a new dimension to your model, to fully maximize their value consider the sum is greater than its parts. The formula for the Future of Work is called SMAC - social, mobile, analytics and cloud on one integrated stack, where each function enables another to maximize their effect.  To learn more about SMAC and Cognizant please visit http://www.cognizant.com/futureofwork/smac.  This newsletter is sponsored in part by Cognizant.

IBM reported favorable earnings for the fourth quarter of 2012 thanks to year-over-year increases to its cloud services, business analytics, and Smart Planet products. The company reported profits of $5.83 billion for the quarter, which is a six percent increase compared to $5.49 billion during the same period a year ago. Read Original Content

Amazon just released their cloud-based data warehouse service Redshift to the general public after a successful limited release last November. Its target consumer base is start-ups and larger enterprises, and it is garnering raves due to its cost efficiency, which is about one-tenth of most of its competitors. Read Original Content
Gartner expects the market for BigData and analytics to generate $3.7 Trillion in products and services and generate 4.4 million new jobs by 2015. Read Original Content

Acquisitions of cloud and big data firms increased significantly despite an overall decline in mergers and acquisitions in the technology sector last year, according to the latest figures from accounting firm Ernst & Young. Read Original Content

Raytheon Co., the number five defense contractor, has devised powerful new software that tracks individuals via social media posts and GPS that uses analytics to aid governments and security professionals. Read Original Content

Recent Articles by Kevin Benedict


Recorded Webinars of Note


Whitepapers of Note

Carpe Mobile
ClickSoftware Mobility Suite and Sybase Mobility Solution
Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise
The Long Tail of Enterprise Mobility
Mobility Innovations for the Next Generation Utility
Networked Field Services
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Kevin Benedict, Head Analyst for SMAC, Cognizant
Read The Future of Work
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Read the original blog entry...

More Stories By Kevin Benedict

Kevin Benedict is the Senior Analyst for Digital Transformation at Cognizant, a writer, speaker and SAP Mentor Alumnus. Follow him on Twitter @krbenedict. He is a popular speaker around the world on the topic of digital transformation and enterprise mobility. He maintains a busy schedule researching, writing and speaking at events in North America, Asia and Europe. He has over 25 years of experience working in the enterprise IT solutions industry.

Cloud Expo Breaking News
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immediate and actionable interpretation of events as they happen. Another aspect concerns how to deliver data in a meaningful way, one that really delivers on what end-users need to maintain a competitive position in fast-changing markets.
SYS-CON Events announced today that Gigaom Research has been named "Media Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Ashar Baig, Research Director, Cloud, at Gigaom Research, will also lead a Power Panel on the topic "Choosing the Right Cloud Option." Gigaom Research provides timely, in-depth analysis of emerging technologies for individual and corporate subscribers. Gigaom Research's network of 200+ independent analysts provides new content daily that bridges the gap between breaking news and long-range research.
"We are automated capacity control software, which basically looks at all the supply and demand and running a virtual cloud environment and does a deep analysis of that and says where should things go," explained Andrew Hillier, Co-founder & CTO of CiRBA, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity. In his session at Internet of @ThingsExpo, Mac Devine, Distinguished Engineer at IBM, will discuss bringing these three elements together via Systems of Discover.
"In my session I spoke about enterprise cloud analytics and how we can leverage analytics as a service," explained Ajay Budhraja, CTO at the Department of Justice, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
“We are starting to see people move beyond the commodity cloud and enterprises need to start focusing on additional value added services in order to really drive their adoption," explained Jason Mondanaro, Director of Product Management at MetraTech, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at 15th Internet of @ThingsExpo, Chad Jones, Vice President, Product Strategy of LogMeIn's Xively IoT Platform, will show you how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
All too many discussions about DevOps conclude that the solution is an all-purpose player: developer and operations guru, complete with pager for round-the-clock duty. For most organizations that is not the way forward. In his session at DevOps Summit, Bernard Golden, Vice President of Strategy at ActiveState, will discuss how to achieve the agility and speed of end-to-end automation without requiring an organization stocked with Supermen and Superwomen.
“The Internet of Things is a wave that has arrived and it’s growing really fast. The concern at Aria Systems is making sure that people understand the ramifications of their attempts to monetize whatever it is they build on the Internet of Things," explained C Brendan O’Brien, Co-founder and Chief Architect at Aria Systems, in this SYS-CON.tv interview at the Internet of @ThingsExpo, held June 10-12, 2014, at the Javits Center in New York City. Internet of @ThingsExpo 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world.
“About two years ago Brother launched a new group called Brother Online. We thought it was a good idea for a hardware company to get into the cloud services market and our first step into that market was web conferencing,” explained Courtney Behrens, Senior Marketing Manager at Brother International, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
"So many teams have been stuck in their own practices for the last ten years and it's really hard to sell all the latest and greatest tools, but the reality is all the tools around operations have evolved so much you are starting to see a big shift toward upgrading that tool set, focusing more on automation, more on cloud," explained Dustin Whittle, Developer Evangelist at AppDynamics, in this SYS-CON.tv interview at the DevOps Summit, held June 10-12, 2014, at the Javits Center in New York City.
“We provide disaster recovery services as well as solutions. We also provide back-up solutions that work across your internal on-premise assets as well as in the public and private cloud," stated Joel Ferman, Vice President of Marketing at InMage Systems, in this SYS-CON.tv interview at the 14th International Cloud Expo® (http://www.CloudComputingExpo.com/), held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US and large in-house IT organizations.
“Distrix fits into the overall cloud and IoT model around software-defined networking. There’s a broad category around software-defined networking that’s focused on data center, and we focus on the WAN,” explained Jay Friedman, President of Distrix, in this SYS-CON.tv interview at the Internet of @ThingsExpo, held June 10-12, 2014, at the Javits Center in New York City. Internet of @ThingsExpo 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world.
“Dell Cloud Manager is a cloud management environment for the consumption of cloud resources and we provide a consistent interface, both in terms of API and in terms of user interface for doing a wide variety of activities core to deploying and operating software in cloud," explained James Urquhart, Technologist & Director of Cloud Management Solutions at Dell, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.