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@BigDataExpo Authors: Elizabeth White, Ed Featherston, Liz McMillan, Scott Allen, Roger Strukhoff

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Monetate to Present "Intelligent Merchandising that Drives Conversions" in Upcoming Webinar

Online marketers can explore new, data-driven ways to put the right products in front of the right visitors

PHILADELPHIA, Feb. 19, 2013 /PRNewswire/ -- Online everywhere, consumers demand smarter and more relevant experiences regardless of where they are located or the devices they use. To meet this demand, marketers need to put the right products in front the right customers. In an upcoming webinar organized by Monetate, an expert panel will discuss the results of the e-tailing group's recent Mystery Shopping Survey and other online customer research so listeners can learn the best practices for intelligent merchandising that drives conversions.

The webinar will be held on Wednesday, Feb. 20, 2013 from 12 - 1 p.m. EST. Click here to register.

The webinar's expert panel includes Lauren Freedman, president of the e-tailing group, Kobie Fuller; CMO, Revolve Clothing; Grace Hong, director of product development, Revolve Clothing and Adam Figueira, product marketing manager, Monetate.

Topics that will be discussed by the panelists include how to:

  • Better position products for purchase to create opportunities to drive sales conversions
  • Employ proven merchandising techniques that resonate with shoppers, such as visual search, badging and intelligent product recommendations
  • Deliver actionable messages on product pages to targeted customers to increase profits

"The next evolution of online merchandising is all about the use of intelligent data to present the customer with the most relevant products, specific to his or her history and preferences," said Figueira. "In this webinar, we'll explore proven merchandising techniques including badging, visual search and product recommendations, and discover how the coordination of these strategies can help increase customer engagement, grow your business, and drive brand loyalty."

The "Intelligent Merchandising that Drives Conversions" Webinar is free and open to all marketers.

About Monetate

Monetate empowers marketers to leverage big data to create more personalized and engaging online customer experiences. By providing more relevant web interactions, leading brands are able to anticipate and react to consumer preferences to generate stronger customer relationships and significantly increase profits.

Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Frontier Airlines, Aeropostale, The Sports Authority, and PETCO. The company's solutions and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Leading marketers rely on Monetate's cloud-based browser solutions to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. Monetate solutions include advanced products for testing, merchandising, targeting and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.

SOURCE Monetate

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