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Big Data Journal Authors: Roger Strukhoff, Gilad Parann-Nissany, Carmen Gonzalez, Jayaram Krishnaswamy, Tom Leyden

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New Tubifi Collaboration Features Accelerate Video Production in the Cloud

Tubifi today introduced powerful new collaboration features in its online video production platform, enabling teams to work together on video projects in the cloud for the first time.

Tubifi's cloud-based video production platform features a Final Cut Pro-compatible online video edit ...

Tubifi's cloud-based video production platform features a Final Cut Pro-compatible online video editor. (Photo: Business Wire)

The new Tubifi features enable multiple creative professionals, no matter where they are located, to work together producing, editing, reviewing and publishing video projects. Tubifi collaboration eliminates geographic constraints, reduces costs, improves quality, and dramatically accelerates production of business videos.

Tubifi now is the only cloud video production platform that enables creative professionals to:

  • Collaborate on creation of videos in the cloud using a robust Final Cut Pro-compatible online video editor and other production tools.
  • Post preview videos with interactive commenting for clients and other reviewers and approvers.
  • Search for stock media from a database integrating millions of video, audio and still clips from the world’s leading content libraries; immediately assemble and preview comps in the online editor’s timeline; and purchase only the clips that will be used.
  • Permanently store their video assets in a personal Tubifi account with up to 100 gigabytes of free online storage.

“Tubifi is the only online video platform that lets users invite others to work on their projects, then post rough cuts for client review,” said Tubifi CEO Martin Heller.

How Tubifi Cloud Video Collaboration Works

A video creator who wants to work with others sends email invitations with a login code enabling them to work on the project. All collaborators have the same view of the project on the Tubifi platform. The host can purchase stock footage for the project, and any collaborator can search for and post preview stock clips into the timeline. Any collaborator can also upload footage into the project.

When a project is ready to show a client, the creators email an invitation to reviewers with a URL to open a Composition Preview window that displays the video along with a form for submitting comments. Once the client has approved a rough cut in the cloud, the creators can buy the stock footage to be used, and the full-resolution footage will automatically replace the low-resolution proxies in the composition.

Project creators can then export the media assets from the Tubifi cloud editor directly to their desktops for additional effects and editing. Media exports are Final Cut Pro 7 file-compatible for seamless desktop editing. If their projects don't require additional finishing, they can publish their HD videos to the web directly from the Tubifi platform.

"Tubifi is a perfect complement to, not a replacement for, Final Cut Pro and other desktop nonlinear video editors," said Heller. "By giving video professionals cloud-based tools that integrate smoothly with their existing workflows on the desktop, we help them save time and money and improve quality. For the first time, video editing and production can be a true collaboration.”

Premium Services to Come

The new Tubifi collaboration features are being offered for free on a short-term basis to any user who signs up for a free Tubifi Professional subscription, which features unlimited use of the online video editor, easy search, preview and purchase of stock footage, and 100 gigabytes of free storage. Later in 2013 Tubifi will introduce premium Business and Enterprise subscriptions that will include collaboration and other enhanced features for monthly subscription fees.

About Tubifi

Tubifi brings together all of the essential elements of the future of video creation: a cloud-based video editor, integration with the world's leading content libraries, and a network of creative talent to collaborate in its creation. The founders' vision is to transform video creation to work at the speed of thought, where your creative ideas can materialize at your fingertips with a toolset that works as fast as your imagination, where quality is not sacrificed but instead is maximized by a more efficient, inspiring creative process. Tubifi is a privately held company founded in 2011 and is headquartered in Burlington, MA.

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