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@DXWorldExpo Authors: Elizabeth White, Pat Romanski, Yeshim Deniz, Liz McMillan, William Schmarzo

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Mobile Meets Cloud: Telefónica's Instant Servers Joins Forces with FeedHenry Mobile App Development Platform

Mobile World Congress – Telefónica Digital today announces a partnership with FeedHenry to provide enterprise customers with a one-stop shop for creating, managing and securely integrating mobile apps, hosted in the cloud. Telefónica will offer FeedHenry’s cloud-based mobile application platform alongside its Instant Servers enterprise-grade Infrastructure-as–a-Service solution, which is optimized for mobile and M2M applications.

The partnership will enable Telefónica’s European customers to design, build and manage mobile applications hosted in the cloud. For enterprises, where mobile apps and cloud computing are quickly becoming critical, this agreement will give organizations the ability to leverage the power of mobile and cloud to improve productivity and deliver new revenue streams.

This represents further collaboration between the two companies following a strategic agreement beginning last year to bring FeedHenry’s Mobile Application Platform to corporate customers in key Telefónica markets. The service is currently available through O2 in UK, Ireland and Germany.

“The key to mobile business success in this era of BYOD is to ensure apps are reliable, portable and secure across as many devices as possible and we are seeing increased demand from enterprises seeking cloud-based mobile app platforms to reduce up-front costs and time to market,” said Cathal McGloin, CEO at FeedHenry. “Corporate IT and app development teams will now be able to build applications for the most demanding consumer and enterprise users then quickly and easily deploy them securely to the cloud.”

One of several areas of synchronicity between the two companies is the focus on utilizing the most advanced high-performance server-side technology available to build superior solutions. By sharing a vision for cloud computing and utilizing Node.js technology in their respective products, Telefónica and FeedHenry have tightly aligned solutions offering advantages such as easier development, faster integration and quicker hosting, resulting in getting products to market faster and at less expense.

“The intersection of mobile and cloud is a natural one,“ said Tim Marsden, Director Horizontal Cloud, M2M and Alliances at Telefónica Digital. "Our goal is to accelerate the availability of mobile-optimized, cloud-based services for app development and management, giving full access to cloud services like storage, security, caching, and server-side business logic. Our partnership with FeedHenry is an important step for us, helping us to extend our service offering to customers who are embracing mobile as part of their future business strategy."

To meet the increasing demand among European businesses, FeedHenry has recently opened a new office located in Staines, England.

About FeedHenry: www.feedhenry.com

About Telefónica Digital

Telefónica Digital is a global business division of Telefónica. Its mission is to seize the opportunities within the digital world and deliver new growth for Telefónica through research & development, venture capital, global partnerships and digital services such as cloud computing, mobile advertising, M2M and eHealth. It is also driving innovation in over the top communications under a new umbrella brand called TU and in Big Data through Telefónica Dynamic Insights.

Telefónica Digital will deliver these new products and services to Telefónica's 311 million customers as well as entering new markets. It is headquartered in London with regional centres in Silicon Valley, Sao Paulo, Spain and Tel Aviv. Jajah, Terra, TokBox, Media Networks Latin America, 48 and giffgaff are all managed under the Telefónica Digital umbrella.

To sign up for news alerts and read commentary on Telefónica Digital, visit www.telefonica.com/digitalhub and track them on Twitter @tefdigital

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