Welcome!

@BigDataExpo Authors: Kevin Benedict, Liz McMillan, Elizabeth White, Luisa Milic, Greg O'Connor

Related Topics: Containers Expo Blog, Java IoT, Microservices Expo, @BigDataExpo, SDN Journal

Containers Expo Blog: Article

Take Big Advantage of Your Data

A fresh look at data virtualization

Last July, I wrote Data Virtualization Q&A: What's It All About, an ambitious article that attempted to address the topic of data virtualization from numerous angles including use cases, business benefits, and technology.

Since then, with the continued rapid expansion of big data and analytics, as well as data virtualization technology advances, my 360 degree view of data virtualization has evolved.

Data Rich, Information Poor
As I think about data virtualization today, the big data and analytics challenge that data virtualization best addresses is helping enterprises take advantage of their data.

In other words, enterprises today are data rich with loads of enterprise, cloud, third party and Big Data.  But they remain information poor.

In this context, let's consider the role of data virtualization with ten, back-to-the-basics questions and answers.

What is Data Virtualization?
Data virtualization is an agile data integration approach organizations use to gain more insight from their data.

Unlike data consolidation or data replication, data virtualization integrates diverse data without costly extra copies and additional data management complexity.

With data virtualization, you respond faster to ever changing analytics and BI needs, fast-track your data management evolution and save 50-75% over data replication and consolidation.

Why Use Data Virtualization?
With so much data today, the difference between business leaders and also-rans is often how well they leverage their data. Significant leverage equals significant business value, and that's a big advantage over the competition.

Data virtualization provides instant access to all the data you want, the way you want it.

Enterprise, cloud, Big Data, and more, no problem!

What Are the Benefits of Data Virtualization?
With data virtualization, you benefit in several important ways.

  • Gain more business insights by leveraging all your data - Empower your people with instant access to all the data they want, the way they want it.
  • Respond faster to your ever changing analytics and BI needs - Five to ten times faster time to solution than traditional data integration.
  • Fast-track your data management evolution - Start quickly and scale successfully with an easy-to-adopt overlay to existing infrastructure.
  • Save 50-75% over data replication and consolidation - Data virtualization's streamlined approach reduces complexity and saves money.

Who Uses Data Virtualization?
Data virtualization is used by your business and IT organizations.

  • Business Leaders - Data virtualization helps you drive business advantage from your data.
  • Information Consumers - From spreadsheet user to data scientist, data virtualization provides instant access to all the data you want, the way you want it.
  • CIOs and IT Leaders - Data virtualization's agile integration approach lets you respond faster to ever changing analytics and BI needs and do it for less.
  • CIOs and Architects - Data virtualization adds data integration flexibility so you can successfully evolve your data management strategy and architecture.
  • Integration Developers - Easy to learn and highly productive to use, data virtualization lets you deliver more business value sooner.

How Does Data Virtualization Work?
Data virtualization's business views provide instant access to the data your business users require, while shielding them from IT's complexity.

  • Develop - Your IT staff uses data virtualization's rich data analysis, design and development tools to build the business views (also known as data services).
  • Run - When your business users run a report or refresh a dashboard, data virtualization's high-performance query engine accesses the data sources and delivers the exact information requested.
  • Manage - Data virtualizations management, monitoring, security and governance functions ensure security, reliability and scalability.

Data virtualization vendor products such as the Composite Data Virtualization Platform provide all these capabilities in a complete and unified offering.

When to Use Data Virtualization?
You can use data virtualization to enable a wide range of information solutions including:

When Not to Use Data Virtualization?
Data virtualization is not the answer to every data integration problem.  Sometimes data consolidation in a warehouse or mart, along with ETL or ELT is a better solution for a particular use case.  And sometimes a hybrid mix is the right answer.

You can use a Data Integration Strategy Decision Tool to help you decide when to use data virtualization, data consolidation or perhaps a hybrid combination.

What is the Business Case for Data Virtualization?
Data virtualization has a compelling business case. The following drivers make data virtualization a "must have" for any large organization today.

  • Profit Growth - Data virtualization delivers the information your organization requires to increase revenue and reduce costs.
  • Risk Reduction - Data virtualization's up-to-the-minute business insights help you manage business risk and reduce compliance penalties.  Plus data virtualization's rapid development and quick iterations lower your IT project risk.
  • Technology Optimization - Data virtualization improves utilization of existing server and storage investments. And with less storage required, hardware and governance savings are substantial.
  • Staff Productivity - Data virtualization's easy-to-use, high-productivity design and development environments improve your staff effectiveness and efficiency.
  • Time-to-Solution Acceleration - Your data virtualization projects are completed faster so business benefits are derived sooner. Lower project costs are an additional agility benefit.

How to Deploy Data Virtualization?
You can start your data virtualization adoption with specific projects that address immediate information needs.

You can also deploy data virtualization in a more enterprise-wide manner, with common semantics, shared objects and architecture, and an Integration Competency Center.

Which Vendor Should I Select?
If you are like most, you would prefer to go with data virtualization market leader.  But how do you define the market leader

Is it the one with the most mature product?  For example, one data virtualization vendor has spent a decade delivering nearly 400 man years of R&D, six million lines of code and millions of hours of operational deployment.

Is it the one with the most installations?  For example the same vendor is used by nearly two hundred of world's largest organizations

Is it the one with them most domain knowledge?  This same vendor's data virtualization thought leadership assets demonstrate the expertise they can bring to bear for you. These include:

Conclusion
With so many new opportunities from Big Data, analytics and more, today's challenge is how to take big advantage. This article suggests that data virtualization can be that path, and provides answers to key questions about data virtualization. The time is now.

More Stories By Robert Eve

Robert Eve is the EVP of Marketing at Composite Software, the data virtualization gold standard and co-author of Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility. Bob's experience includes executive level roles at leading enterprise software companies such as Mercury Interactive, PeopleSoft, and Oracle. Bob holds a Masters of Science from the Massachusetts Institute of Technology and a Bachelor of Science from the University of California at Berkeley.

@BigDataExpo Stories
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....