Welcome!

@BigDataExpo Authors: Elizabeth White, Jyoti Bansal, Dynatrace Blog, Yeshim Deniz, PagerDuty Blog

News Feed Item

Global Performance Marketing Industry Leaders Converge In New York City

As the global performance marketing industry prepares for a banner year, A4U announces its full roster of stellar speakers for its Performance Marketing Insights conference, March 12-13 in NYC.

NEW YORK, Feb. 11, 2013 /PRNewswire-iReach/ -- Global performance marketing leaders and influencers will convene in New York City this March 12-13 for the first annual Performance Marketing Insights conference to discuss and shape the future of the industry.

(Photo:  http://photos.prnewswire.com/prnh/20130211/CG58401)

The sponsors represent the high caliber of the event and the industry support for the conference with Affiliate Window as Titanium, HasOffers as Platinum and a stellar trio in Gold sponsorship with Performance Horizon Group, Affiliate Traction and Cake Marketing.

Offering the figure heads of performance marketing an exclusive conference and international networking opportunity, the first annual Performing Marketing Insights conference will be held in New York City, March 12-13, 2013.

Participants will meet, hear from, and talk to, other global industry leaders as they share C-level insight on actionable best practices, case studies, strategy, and trends that are molding the present and future of the performance marketing field.

"After 15 years of successful performance marketing leadership and programming dozens of international affiliate and performance marketing events throughout the U.K. and Europe, we are proud to bring a world of performance marketing experience, leaders, strategists, and influencers to New York for an unprecedented U.S. pow wow in this booming industry," said Mathew Wood, Founder and Investor of A4u, organizer and parent to the Performance Marketing Insights conference.

Delivering on the conference's global perspective and theme, opening remarks will be given by Liane Dietrich, U.S. and U.K. Chief Operations Officer of Rakuten Linkshare.  As Chief Operating Officer, Liane Dietrich is responsible for the planning and execution of Rakuten LinkShare's vision to deliver world class online marketing solutions for the leading global Performance Marketing Network, The speaker roster includes:

  • Peter Klein, SVP of MediaWhiz, discussing strategy on how marketers can tap the power of performance marketing
  • Bjorn Hougard, VP Network Distribution, Neverblue, takes you through push, display, social, SMS, search, redirect, click-to-call and offline redemptions providing a heightened grounding of mobile operations that can be implemented immediately
  • Mathew Wood, Founder/Investor, A4u/vouchercloud; Jason Spievak, CEO, Ring Revenue; and Jeff McCollum, Founder, Cake Marketing, discuss shifting strategies to encompass agile consumers and drive app downloads, click-to-call conversion, brand awareness, and m-commerce sales
  • Martin MacDonald, Director, Inbound Marketing, Expedia Affiliate Network, bridges the gap between paid search and organic SEO to maximize returns.
  • Dr. Augustine Fou, Digital Change Agent, talks using insights from digital to improve marketing ROI, innovate products, and make your business more efficient.
  • Marc Grabowski, COO, Nanigans, takes you the through using Facebook ads to acquire more profitable, long-term customers.
  • Greg Shepard, Founder and CEO, Affiliate Traction; and Sandra McDill, Global Client Services Director, Tagman, discuss aligning affiliate campaigns, multi-channel tracking, and strategic objectives into a comprehensive strategy.
  • Dominic Edmunds, Founder, SalesCycle, makes the case for email marketing as the still alive bedrock of digital marketing.
  • Ian Chamandy, Business Architect, Blueprint Business Architecture, offers a single strategic focus that he asserts can guide every decision you make and action you take, while inspiring your employees to operate at a higher level.
  • Charles Calabrese, VP of Operations, Performance Horizon Group; and Dave Naffziger, CEO, Brand Verity, put their heads together in a conversation about actionable data to create and measure KPIs, incentivize affiliates, plan budgets, and increase investments that will provide competitive advantage.
  • Geno Prussakov, CEO & Founder, AM Navigator; Rebecca Madigan, Executive Director, The Performance Marketing Association; Robert Glazer, Founder, Acceleration Partners; and Jessie Jones, Founder and CEO, PopShops, take on where affiliate networks should invest their resources in 2013.
  • Sri Sharma, Founder & Managing Director, Net Media Planet provides actionable ideas on leveraging opportunities to grow your business internationally.
  • James Maley, Head of Corporate Clients, North West, Tradedoubler; Jessica Nathan, Global Affiliate Manager, Hilton Worldwide; and Peter Figueredo, Netx.com, share 360° perspective on international, regional, and local affiliate strategy.
  • Richard Baxter, Founder, SEO Gadget; Laura Lippay, CEO, SEO Gadget US, offer 60 search, social, conversion, mobile, and content tips, tools, and timesavers in 60 minutes.
  • Kevin Edwards, Strategy Director, Affiliate Window; Todd Crawford, Co-Founder, and Impact Radius; and Peter Hamilton, Partner and CEO, HasOffers, share their global perspective on what is really threatening the future of the industry.
  • Greg Boser, President, BlueGlass, Interactive, discusses efficient content strategy that maximizes resources to create reactive content, refreshes aging content, and approaching new audiences.
  • Chris Dessi, CEO, Silverback Social; Mark Grabowski, COO, Nanigans; and Dan Merritts, CEO, F#, debate the true commerce potential of social.
  • Jenny Williams, Senior Merchant Manager, Skimlinks; and Aaron Weissman, Director of Marketing, Skimlinks, put forth three ways to hack the purchase funnel to boost sales.
  • Sarah Bundy, Founder and CEO, All Inclusive Marketing; and Mark Walters, Managing Director, Affiliate Window, debate the fear in affiliate marketing and pushing boundaries to promote innovation and creativity.
  • Danny Kourianos, VP of Product, mediaForge, discusses strategy to drive synergy between display campaigns and affiliate channels to optimize return on ad spend (ROAS).

 

"Big data, mobile, regulation, and industry and technological convergence will drive and shape the performance marketing industry in 2013," said Sarah Parsonage, Managing Director for Performance Marketing Insights: New York. "This conference signals the beginning of the global coming together of the performance marketing industry as we move toward becoming an even more nimble, sophisticated, integrated, and prosperous sector."

Performance marketing is a pricing model of interactive digital advertising which pays on a "performance" basis and includes search, affiliate, display, social, mobile, data, and email.

For more information on the conference, visit PerformanceMarketingInsights.com. For media inquiries contact:

Victoria Osorio

Victoria(at)indicatemedia.com

TEL: 646-396-6091

 

About A4u:

Existem Events is the company behind all A4u brands, including the 70,000 strong Affiliate Marketing online hubA4u, the World's largest Performance Marketing Awards ceremony, and Europe's largest Performance Marketing Conference series, a4uexpo. A4uexpo was founded in 2007 and has since launched successful shows in the UK, Spain, Germany and The Netherlands.

 A4u's core mission is to connect Publishers, Agencies, Networks and Advertisers through inspirational, cutting-edge and educational events, content, and platforms.



Media Contact: Victoria Osorio,  Indicate Media, 646-396-6091, [email protected]



News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE A4u

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@BigDataExpo Stories
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with budd...
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle.
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...