Welcome!

Big Data Journal Authors: Esmeralda Swartz, Carmen Gonzalez, JP Morgenthal, Lori MacVittie, Marten Terpstra

News Feed Item

Toy Trends for 2013 Announced by Toy Industry Association, Official Voice of Toy Fair

"So Retro!" … "Pop Culture Persuasion" … "360 Degree Play … and "Enticing Teens & Tweens" Among Top Trends

NEW YORK, Feb. 11, 2013 /PRNewswire/ -- From toys that are "So Retro!"…to arts and crafts inspired by "DIY Design" television shows…and playthings for sociable teens and tweens, the hottest toy trends of 2013 were unveiled by the Toy Industry Association (TIA) today at its 110th American International Toy Fair.

After searching high and low through 150,000 products now on display at the Jacob K. Javits Convention Center in New York City, TIA's toy trend experts have uncovered a new crop of trends that are sure to be on every child's holiday wish list this year.  

"Toy Fair '13 is showcasing a huge variety of toys and games that encourage hands-on play and engage everyone – from the youngest of children right through to tweens, teens, and even adults!" said Adrienne Appell, TIA trend expert.  "We are also seeing a more seamless integration of technology into playthings…this is a huge coup for the toy industry, which has managed to incorporate up-to-the-minute tech advances into their toys while still preserving traditional play patterns that kids love."

The trends were unveiled at a "Toy Trends Tea" hosted this afternoon by TIA – owner and operator of Toy Fair and official voice of the toy industry. A video of the presentation will be posted to the Toy Fair 2013 and TIA websites (ToyFairNY.com / ToyAssociation.org).

A summary of the six top trends follows: 

  • SO RETRO!
    It's back-to-basics for many toymakers, who are introducing an abundance of nostalgic, vintage and classic playthings. Just like bell bottom jeans and neon colors, the best-loved items of generations past can grab hold of a new generation decades later. These favorite toys and characters bring kids, parents and grandparents together in reminiscent fun.

    Includes
    Playthings that evoke feelings of excitement among nostalgic parents; toys with vintage or retro styling; and beloved tried-and-true staples in every household that kids will always love.
  • POP CULTURE PERSUASION
    The runaway success of reality television shows that celebrate the creativity, talent and skills of contestants has inspired a new range of toys, games and crafts that encourage kids to build abilities across several areas, such as cooking, fashion, design and performance arts.

    Includes: Food-themed toys that allow kids to make actual food or engage in creative role play; sewing and design projects for budding "fashionistas"; musical and performance toys; and DIY design kits for kids who like to build and have a flair for creativity.
  • 360 DEGREE PLAY
    Toymakers are always coming up with new and innovative ways to leverage technology and new production techniques to enrich playtime. As advancements are made in other industries they trickle down and find their way into toys of all kinds – from educational games to active toys and everything in between.

    Includes: Toys that combine real and virtual worlds; products that allow users to 'change' or enhance the physical world as they play; and 3D playthings that create a more interactive experience.
  • ENTICING TEENS & TWEENS
    During the "KGOY" (Kids Getting Older Younger) phenomenon a few years ago, the toy industry was of the belief that older kids were beyond the age of playing with toys and more interested in technology and electronics. Now, toymakers are responding to tweens and teens who are looking to engage with something other than a computer or TV screen. For older, "digital" kids, classic game play is even considered novel.

    Includes: Licensed figures, traditional board games, outdoor activity toys/extreme sports, and accessories.
  • 24/7 PLAY
    Compact, portable toys fit into lives that are busy and tightly scheduled, allowing kids to enjoy more "free" play time – in the car on daily errands, at the dentist's office, during recess, at family functions, etc. There are also an increasing number of multi-function toys that appeal to practical, value-conscious parents.

    Includes:  Toys with storage compartments, toys that function as room decor / nightlights / lunchboxes / music-players etc., toys that can be enjoyed and played with by kids across various age groups, and toys that can be taken "on-the-go."
  • CONSTRUCTION CRAZE
    According to NPD Group point-of-sales data, the building sets category grew nearly 20% in 2012…and 2013 will be even hotter. Many manufacturers are diversifying their existing building lines and other companies who may not have previously specialized in building toys are responding to this surge and creating construction sets for kids of all ages, interests and abilities.

    Includes: New innovations in building sets (i.e. building toys that go "beyond the blocks") and an increasing number of licenses.

The Toy Industry Association also tracks a broad range of ongoing cross-sector trends, such as toys celebrating significant anniversaries and entertainment properties that span blockbuster movies or brands.  

Additional information about these trends is available on-site at Toy Fair in the Press Center (through 4 p.m. on Wednesday, February 13 in Hall E) or via e-mail to the TIA public relations contact listed on this release. For tips on toy safety and trends year-round, visit ToyInfo.org.

About the American International Toy Fair    (www.ToyFairNY.com)

Toy Fair is an annual event that is owned and operated by the Toy Industry Association (TIA).

The largest toy trade show in the Western Hemisphere, the show brings together more than 1,000 exhibiting manufacturers, distributors, importers and sales agents to showcase an estimated 150,000 toy and entertainment products to 7,000+ unique retail outlets from 100 countries.

About the Toy Industry Association (TIA)    (www.ToyAssociation.org)
TIA is the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages, representing more than 600 companies who account for approximately 85% of domestic toy sales. Toy safety is the number one priority for the toy industry. TIA has a long history of leadership in toy safety and works with government, consumers and industry on ongoing programs to ensure safe and fun play.

SOURCE Toy Industry Association

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@BigDataExpo Stories
General Electric (GE) has been a household name for more than a century, thanks in large part to its role in making households easier to run. Starting with the light bulb invented by its founder, Thomas Edison, GE has been selling devices (“things”) to consumers throughout its 122-year history. Last week, GE announced that it is officially leaving that job to others. While the lighting division will stay, GE will now turn its attention to selling industrial machinery and analytics as a service t...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: ...
How do you know when a technology has become mainstream? A good clue may be when politicians start talking about it on the campaign trail and with mainstream media. David Cameron, the UK prime minister, was the latest, indicating that the world was now on “fast-forward” with the Internet of Things (IoT) ushering in the new industrial revolution. No mention of IoT targeted at the masses would be complete without the clichéd example of the communicating fridge. While it is easy to get caught up in...
Machine-to-machine (M2M) technology and the resulting Internet of Things are leading us inexorably toward everything-as-a-service (XaaS). As more things get connected, the range of service opportunities expands. And as those services are presented online, they become available for use, re-use and re-purposing. At first thought, the idea of more connected devices suggests simply that there will be more devices around, and as such, more products for manufacturers to make and sell. That’s true, bu...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: S...
Samsung promises to be one of the 800-pound gorillas of the IoT, if its success in recent years with Android devices and other consumer electronics is any guide. Showing its willingness to be a big IoT player, the company recently acquired SmartThings, a recent startup that's developed an open smarthome appliation that currently supports 1,000 devices and 8,000 apps. SmartThings will now work under the auspices of Samsung's Open Innovation Center (OIC). SmartThings Founder and CEO Alex Hawkinson...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud pla...
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources on configuring infrastructure and multiple software licenses. In this track, you will learn about the...
SYS-CON Events announced today that Verizon has been named "Gold Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic network...
SimpleECM is the only platform to offer a powerful combination of enterprise content management (ECM) services, capture solutions, and third-party business services providing simplified integrations and workflow development for solution providers. SimpleECM is opening the market to businesses of all sizes by reinventing the delivery of ECM services. Our APIs make the development of ECM services simple with the use of familiar technologies for a frictionless integration directly into web applicat...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic...
Cloudwick, the leading big data DevOps service and solution provider to the Fortune 1000, announced Big Loop, its multi-vendor operations platform. Cloudwick Big Loop creates greater collaboration between Fortune 1000 IT staff, developers and their database management systems as well as big data vendors. This allows customers to comprehensively manage and oversee their entire infrastructure, which leads to more successful production cluster operations, and scale-out. Cloudwick Big Loop supports ...
Software AG helps organizations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees. Using the Software AG Suite, companies can close the gap between business and IT to create digital systems of differentiation that drive front-line agility. We offer four on-ramps to the Digital Enterprise: alignment through collaborative process analysis; transformation through portfolio management; agility through process automation...
Headquartered in Santa Monica, California, Bitium was founded by Kriz and Erik Gustavson. The 1,500 cloud-based application using Bitium’s analytics, app management, and single sign-on services include bug trackers, customer service dashboards, Google Apps, and social networks. The firm states website administrators can do multiple tasks online without revealing passwords. Bitium’s advisors include Microsoft’s former CMO and the former senior vice president of strategy, the founder and CEO of Li...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, will address the big issues involving these technologies and, more important, the results they will achieve. How important are public, private, and hybrid cloud to the enterprise? How does one define Big Data? And how is the IoT tying all this together?
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, da...