Welcome!

@BigDataExpo Authors: Bob Gourley, Carmen Gonzalez, Liz McMillan, Antonella Corno, Yeshim Deniz

News Feed Item

Plunkett's Advertising & Branding Industry Almanac 2012: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

NEW YORK, Feb. 11, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Plunkett's Advertising & Branding Industry Almanac 2012: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

http://www.reportlinker.com/p01027650/Plunketts-Advertising--Branding-In...

PLUNKETT'S ADVERTISING & BRANDING INDUSTRY ALMANAC 2012

Key Features:

• Industry trends analysis, market data and competitive intelligence

• Market forecasts and Industry Statistics

• Industry Associations and Professional Societies List

• In-Depth Profiles of hundreds of leading companies

• Industry Glossary

• Buyer may register for access to search and export data at Plunkett Research Online

Pages: 544Statistical Tables Provided: 5Companies Profiled: 385Geographic Focus: Global

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms. You will gain vital insights that can help you shape your own strategy for business development, product development and investments.

-How is the industry evolving?

-How is the industry being shaped by new technologies?

-How is demand growing in emerging markets and mature economies?

-What is the size of the market now and in the future?

-What are the financial results of the leading companies?

-What are the names and titles of top executives?

-What are the top companies and what are their revenues?

Contents, Statistics, Forecasts and Analysis Include:

Major Trends Affecting the Advertising & Branding Industry

1) Introduction to the Advertising and Branding Industry

2) Media Consolidation and Globalization

3) Online Advertising Becomes Targeted, Nears 20% of Total Advertising Market

4) Groupon and Other Coupon Firms Compete Aggressively for Consumers' Attention

5) Targeted Online Advertising and Social Network Advertising Boost Revenues

6) Google Dominates Online Video Advertising

7) Global Broadband Market Nears 2 Billion Subscribers, Fixed and Wireless

8) Television Ads Evolve to Face New Challenges

9) DVR Market Evolves/Time-Shifting Hurts Advertisers

10) TV Over IP-TV Networks, Cable Companies and Web Sites Converge

11) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar

12) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated

13) Newspapers and Magazines Face Difficult Times

14) Billboards Go Digital

15) GPS and Location-Based Services (LBS) Enhance Cellphone Subscriptions

16) Location-Based Advertising and Mobile Advertising on Cellphones Grow Quickly

17) Private Label Brands Grow in Share of Total Store Sales

18) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers

19) Hispanic Market Attracts Growing Advertising and Marketing Focus

20) Ad Market in China Booms

21) Growth in Big Data Supported by Expansion of Cloud Computing

Advertising & Branding Industry Statistics

1) Advertising & Branding Industry Overview

2) Internet Publishing & Broadcasting, Internet Service Providers & Web Search Portals: Estimated Revenue & Expenses, U.S. 2007-2011

3) Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2011

4) Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2011

5) Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription Programming: Estimated Sources of Revenue, U.S.: 2007-2011

Table of Contents

PLUNKETT'S ADVERTISING & BRANDINGINDUSTRY ALMANAC 2012CONTENTSA Short Advertising & Branding Industry Glossary iIntroduction 1How to Use This Book 3Chapter 1: Major Trends Affecting the Advertising & Branding Industry 71) Introduction to the Advertising and Branding Industry 72) Media Consolidation and Globalization 123) Online Advertising Becomes Targeted, Nears 20% of Total Advertising Market 124) Groupon and Other Coupon Firms Compete Aggressively for Consumers' Attention 145) Targeted Online Advertising and Social Network Advertising Boost Revenues 156) Google Dominates Online Video Advertising 157) Global Broadband Market Nears 2 Billion Subscribers, Fixed and Wireless 168) Television Ads Evolve to Face New Challenges 179) DVR Market Evolves/Time-Shifting Hurts Advertisers 1910) TV Over IP-TV Networks, Cable Companies and Web Sites Converge 2011) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar 2112) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated 2213) Newspapers and Magazines Face Difficult Times 2314) Billboards Go Digital 2515) GPS and Location-Based Services (LBS) Enhance Cellphone Subscriptions 2516) Location-Based Advertising and Mobile Advertising on Cellphones Grow Quickly 2717) Private Label Brands Grow in Share of Total Store Sales 2818) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities forAdvertisers and Marketers 2919) Hispanic Market Attracts Growing Advertising and Marketing Focus 3020) Ad Market in China Booms 3021) Growth in Big Data Supported by Expansion of Cloud Computing 31Chapter 2: Advertising & Branding Industry Statistics 33Advertising & Branding Industry Overview 34Internet Publishing & Broadcasting, Internet Service Providers & Web Search Portals:Estimated Revenue & Expenses, U.S. 2007-2011 35Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2011 36Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2011 37Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription Programming: Estimated Sources of Revenue, U.S.: 2007-2011 38Chapter 3: Important Advertising & Branding Industry Contacts 39(Addresses, Phone Numbers and Internet Sites)Chapter 4: THE ADVERTISING 400:Who They Are and How They Were Chosen 65Industry List, With Codes 66Index of Companies Within Industry Groups 67Alphabetical Index 76Index of Headquarters Location by U.S. State 79Index of Non-U.S. Headquarters Location by Country 83Index by Regions of the U.S. Where the Firms Have Locations 84Index of Firms with International Operations 94Individual Data Profiles on Each of THE ADVERTISING 400 97Additional IndexesIndex of Hot Spots for Advancement for Women/Minorities 484Index by Subsidiaries, Brand Names and Selected Affiliations 486

Companies Mentioned

24/7 Real Media IncA Partnership IncA&E Television NetworksAbbott Mead Vickers BBDO LtdABC IncAbelson-TaylorACCENT Marketing Services LLCACME Communications IncAcorn International IncAcosta IncActive Media Services IncAcxiom CorpAcxiom Digital IncAdchemy IncAdmerasia IncAdspace Networks IncAdStar IncAdvantex Marketing International IncAegis Group plcAKQA IncAlcone Marketing GroupAlliance Data Systems CorporationAlloy IncAMC Networks IncArbitron IncArnold Worldwide PartnersArvato AGAsahi Advertising IncAsatsu-DK IncAsk.comAspen Marketing Services IncAudienceScienceBartle Bogle Hegarty LimitedBBDO WorldwideBBN The Business Branding NetworkBeasley Broadcast Group IncBelo CorpBerry Network IncBertelsmann AGBlue Dingo DigitalBlueKaiBravo Group IncBrierley+PartnersBritish Broadcasting Corporation (BBC)British Sky Broadcasting Group plc (BSkyB)Brodeur PartnersBromleyBronto Software IncBurrell Communications GroupBurson MarstellerCable News Network LP LLLP (Cnn)Cablevision Systems CorpCampbell MithunCampbell-EwaldCarat GroupCarlson Marketing GroupCarol H Williams AdvertisingCatalina Marketing CorporationCBS CorpCBS RadioCenveo IncCequel Communications Holdings I LLCCharm Communications IncCharter Communications IncCheil Worldwide IncChime Communications plcChina Mass Media CorpChoiceStream IncClear Channel Communications IncClear Channel Outdoor Holdings IncClemenger Group LtdCobalt Group (The)Cohn & WolfeColangelo Synergy MarketingComcast CorpCommunisis plcCommunity Newspaper Holdings IncConde Nast Publications IncConsolidated Graphics IncConstant Contact IncConvergys CorporationCorey McPherson NashCorus Entertainment IncCossette Communication Group IncCoupons IncCox Communications IncCox Enterprises IncCox Radio IncCrain Communications IncCramer KrasseltCrispin Porter & BoguskyCritical Mass IncCrown Media Holdings IncCumulus Media IncCW Network (The)Cyber Communications IncDai Nippon Printing Co LtdDaiko Advertising IncDaily Journal CorpDaktronics IncDDB Worldwide Communications Group IncDelphys IncDeNa Co LtdDennis Publishing LtdDentsu IncDeutsch IncDieste IncDigital Generation IncDigitas IncDIRECTVDiscovery Communications IncDisplay Technologies IncDL Ryan Companies LtdDow Jones & Co IncDraftFCBE W Scripps CoEchoStar CorpEdelman Public Relations WorldwideE-machitown Co LtdEmap LtdEmmis Communications CorpEntercom Communications CorpEntravision Communications CorporationEnvoy Capital Group IncEpsilon Data Management LLCESPN IncEuro RSCG Worldwide IncExactTarget IncFacebook IncFahlgren MortineFallon Worldwide LLCFisher Communications IncFlair Communications Agency IncFleishman Hillard IncForbes MediaFord Models IncFoursquareFox Broadcasting CompanyFox Entertainment Group IncFox SportsFreedom Communications IncFry IncGA Communication GroupGage Marketing GroupGannett Co IncGateHouse Media IncGenexGeorge P Johnson CoGerbig Snell WeisheimerGolin Harris InternationalGoodby Silverstein & PartnersGoogle IncGranite Broadcasting CorpGray Television IncGrey Global Group IncGroupon IncGrupo Radio Centro SAB de CVGrupo Televisa SAHakuhodo DY Holdings IncHakuhodo IncHALO/Lee Wayne CorporationHarris Interactive IncHarte-Hanks IncHavasHawkeye FFWDHealth Advances LLCHealthSTAR Communications IncHearst Corporation (The)Hearst Television IncHill & Knowlton IncHill Holliday Connors Cosmopulos IncHorizon Media IncIAC/InterActiveCorpI-Cable CommunicationsICM PartnersICOMiContact CorpImages USAimc2IMG Worldwide IncInfoGROUP IncInitiativeInsight Communications Company IncInsignia Systems IncInternational Data Group IncInterpublic Group of Companies IncinVentiv Health IncION Media NetworksIpsos SAITV plcIW Group IncJCDecaux SAJive SoftwareJive SoftwareJohnson Publishing Company IncJournal Communications IncJournal Register CoJumptapJWTKane & Finkel Healthcare CommunicationsKang & Lee AdvertisingKaplan Thaler Group Ltd (The)Ketchum IncLa Agencia de Orci & AsociadosLagardere Active MediaLamar Advertising CoLBi International NVLee Enterprises IncLeo Burnett Worldwide IncLexicon Branding IncLiberty Global IncLiberty Interactive CorpLin TV CorpLinkShare CorporationLippincottLivingSocial IncLowe & Partners WorldwideLyris IncM&C Saatchi plcMacquarium Intelligent CommunicationsMagnets.comMARC USAMarchex IncMarden Kane IncMarketing Store Worldwide (The)Marketo IncMartha Stewart Living Omnimedia IncMartin Agency Inc (The)McCann WorldgroupMcClatchy Company (The)McGraw Hill Cos IncMDC Partners IncMDI Entertainment LLCMECMedia ConsultaMedia General IncMedia Planning GroupMediacom Communications CorpMediaMind Technologies IncMediaNews Group IncMehigan Bellone & AssociatesMeredith CorpMerkle IncMetro International SAMillenial MediaMindshare WorldwideMixi IncMktg IncModern Times Group MTG ABMonster Worldwide IncMoreVisibility.com IncMorris Communications Company LLCMosaic Sales Solutions Holding CompanyMove IncMSLGROUPMSQ Partners LtdMTV NetworksMWW GroupNaspers LimitedNational CineMedia IncNatrel Communications IncNBC Universal LLCNew York Times Co (The)News CorpNexstar Broadcasting Group IncNielsen Company NV (The)NSA MediaOgilvy & Mather WorldwideOMD WorldwideOmnicom Group IncOnstream Media CorporationPacific Communications IncPenton Media IncPerformics IncPeterson Milla HooksPitney Bowes Software IncPlayboy Enterprises IncPMP LimitedPorter NovelliPrimaCom AGPrimedia IncProfusionProtocol Marketing GroupPublicis Groupe SAPublicis USAPubliGroupe LtdQ Interactive IncQuantcast IncQuebecor IncR R Donnelley & Sons CoRadio One IncRainey Kelly Campbell Roalfe Y&RRainmaker Systems IncRaycom Media IncReader's Digest Association IncResponsys IncReturn Path IncRichards Group IncRockYou IncRodale IncRogers Communications IncRoska Healthcare AdvertisingRTL Group SARubin Postaer and AssociatesRuder Finn GroupSaatchi & SaatchiSaga Communications IncSalem Communications CorpSapient CorporationSchawk IncSchawk Retail MarketingSchwartz Communications IncScripps Networks InteractiveSempris LLCShanghai Media Group (SMG)Shaw Communications IncSIGMA Marketing GroupSinclair Broadcast Group IncSKY Network Television LimitedSM&ASource Interlink Companies IncSourceLinkSpanish Broadcasting System IncSPAR Group IncSt Ives plcStaples Promotional ProductsStarcom MediaVest GroupSTW Group LimitedSymphonyIRI GroupTargetComTBA Global Events LLCTBWA Worldwide IncTeleTech Holdings IncTeracentText 100 Public RelationsTime IncTime Warner Cable IncTime Warner IncTMP Worldwide Advertising & CommunicationsTNS UK LtdTocquignyTokyu AgencyTOMS Shoes IncTopin & Associates IncToppan Printing Co LtdTownsquare Media LLCTranscontinental IncTrans-Lux CorporationTribune CoTurner Broadcasting SystemTV Azteca SA de CVUBM plcUnivision Communications IncUniworld Group IncUNO LimitedUS News and World Report LPValassis Communications IncValueClick IncVerticalResponse IncVertis IncVertrue IncViacom IncVibrant Media IncVirgin Media Business LtdVistaPrint NVVivendi SAVox MedicaWaggener Edstrom IncWalt Disney Company (The)Washington Post CoWB Doner & CoWeber Shandwick WorldwideWebloyalty.com IncWenner Media LLCWieden+KennedyWilliam Morris Endeavor Entertainment LLCWolff OlinsWPP plcWyndeham Press Group plcYahoo! IncYelp IncYesMail.com IncYoung & Rubicam BrandsYoung Broadcasting LLCZenithOptimedia GroupZiff Davis Media IncZS Associates

To order this report:: Plunkett's Advertising & Branding Industry Almanac 2012: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

Contact Clare: [email protected]

US:(339) 368 6001

Intl:+1 339 368 6001

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@BigDataExpo Stories
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed ...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said "No to LUNs." With Tintri they manage only virtual machines, in a fraction of the footprint and at far lower cost than conventional storage. Tintri offers the choice of all-flash or hybrid-flash platform, converged or stand-alone structure and any hypervisor. Rather than obsess with storage, leaders focus on the business app...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infrastructure through automation. Ayehu solutions have been deployed by major enterprises worldwide, and currently, support thousands of IT processes across the globe. The company has offices in New York, California, and Isr...
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of patie...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
"A lot of the enterprises that have been using our systems for many years are reaching out to the cloud - the public cloud, the private cloud and hybrid," stated Reuven Harrison, CTO and Co-Founder of Tufin, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
Addteq is one of the top 10 Platinum Atlassian Experts who specialize in DevOps, custom and continuous integration, automation, plugin development, and consulting for midsize and global firms. Addteq firmly believes that automation is essential for successful software releases. Addteq centers its products and services around this fundamentally unique approach to delivering complete software release management solutions. With a combination of Addteq's services and our extensive list of partners,...