Welcome!

Big Data Journal Authors: Yeshim Deniz, Sematext Blog, Elizabeth White, Liz McMillan, Carmen Gonzalez

News Feed Item

Plunkett's Advertising & Branding Industry Almanac 2012: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

NEW YORK, Feb. 11, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Plunkett's Advertising & Branding Industry Almanac 2012: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

http://www.reportlinker.com/p01027650/Plunketts-Advertising--Branding-In...

PLUNKETT'S ADVERTISING & BRANDING INDUSTRY ALMANAC 2012

Key Features:

• Industry trends analysis, market data and competitive intelligence

• Market forecasts and Industry Statistics

• Industry Associations and Professional Societies List

• In-Depth Profiles of hundreds of leading companies

• Industry Glossary

• Buyer may register for access to search and export data at Plunkett Research Online

Pages: 544Statistical Tables Provided: 5Companies Profiled: 385Geographic Focus: Global

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms. You will gain vital insights that can help you shape your own strategy for business development, product development and investments.

-How is the industry evolving?

-How is the industry being shaped by new technologies?

-How is demand growing in emerging markets and mature economies?

-What is the size of the market now and in the future?

-What are the financial results of the leading companies?

-What are the names and titles of top executives?

-What are the top companies and what are their revenues?

Contents, Statistics, Forecasts and Analysis Include:

Major Trends Affecting the Advertising & Branding Industry

1) Introduction to the Advertising and Branding Industry

2) Media Consolidation and Globalization

3) Online Advertising Becomes Targeted, Nears 20% of Total Advertising Market

4) Groupon and Other Coupon Firms Compete Aggressively for Consumers' Attention

5) Targeted Online Advertising and Social Network Advertising Boost Revenues

6) Google Dominates Online Video Advertising

7) Global Broadband Market Nears 2 Billion Subscribers, Fixed and Wireless

8) Television Ads Evolve to Face New Challenges

9) DVR Market Evolves/Time-Shifting Hurts Advertisers

10) TV Over IP-TV Networks, Cable Companies and Web Sites Converge

11) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar

12) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated

13) Newspapers and Magazines Face Difficult Times

14) Billboards Go Digital

15) GPS and Location-Based Services (LBS) Enhance Cellphone Subscriptions

16) Location-Based Advertising and Mobile Advertising on Cellphones Grow Quickly

17) Private Label Brands Grow in Share of Total Store Sales

18) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers

19) Hispanic Market Attracts Growing Advertising and Marketing Focus

20) Ad Market in China Booms

21) Growth in Big Data Supported by Expansion of Cloud Computing

Advertising & Branding Industry Statistics

1) Advertising & Branding Industry Overview

2) Internet Publishing & Broadcasting, Internet Service Providers & Web Search Portals: Estimated Revenue & Expenses, U.S. 2007-2011

3) Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2011

4) Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2011

5) Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription Programming: Estimated Sources of Revenue, U.S.: 2007-2011

Table of Contents

PLUNKETT'S ADVERTISING & BRANDINGINDUSTRY ALMANAC 2012CONTENTSA Short Advertising & Branding Industry Glossary iIntroduction 1How to Use This Book 3Chapter 1: Major Trends Affecting the Advertising & Branding Industry 71) Introduction to the Advertising and Branding Industry 72) Media Consolidation and Globalization 123) Online Advertising Becomes Targeted, Nears 20% of Total Advertising Market 124) Groupon and Other Coupon Firms Compete Aggressively for Consumers' Attention 145) Targeted Online Advertising and Social Network Advertising Boost Revenues 156) Google Dominates Online Video Advertising 157) Global Broadband Market Nears 2 Billion Subscribers, Fixed and Wireless 168) Television Ads Evolve to Face New Challenges 179) DVR Market Evolves/Time-Shifting Hurts Advertisers 1910) TV Over IP-TV Networks, Cable Companies and Web Sites Converge 2011) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar 2112) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated 2213) Newspapers and Magazines Face Difficult Times 2314) Billboards Go Digital 2515) GPS and Location-Based Services (LBS) Enhance Cellphone Subscriptions 2516) Location-Based Advertising and Mobile Advertising on Cellphones Grow Quickly 2717) Private Label Brands Grow in Share of Total Store Sales 2818) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities forAdvertisers and Marketers 2919) Hispanic Market Attracts Growing Advertising and Marketing Focus 3020) Ad Market in China Booms 3021) Growth in Big Data Supported by Expansion of Cloud Computing 31Chapter 2: Advertising & Branding Industry Statistics 33Advertising & Branding Industry Overview 34Internet Publishing & Broadcasting, Internet Service Providers & Web Search Portals:Estimated Revenue & Expenses, U.S. 2007-2011 35Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2011 36Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2011 37Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription Programming: Estimated Sources of Revenue, U.S.: 2007-2011 38Chapter 3: Important Advertising & Branding Industry Contacts 39(Addresses, Phone Numbers and Internet Sites)Chapter 4: THE ADVERTISING 400:Who They Are and How They Were Chosen 65Industry List, With Codes 66Index of Companies Within Industry Groups 67Alphabetical Index 76Index of Headquarters Location by U.S. State 79Index of Non-U.S. Headquarters Location by Country 83Index by Regions of the U.S. Where the Firms Have Locations 84Index of Firms with International Operations 94Individual Data Profiles on Each of THE ADVERTISING 400 97Additional IndexesIndex of Hot Spots for Advancement for Women/Minorities 484Index by Subsidiaries, Brand Names and Selected Affiliations 486

Companies Mentioned

24/7 Real Media IncA Partnership IncA&E Television NetworksAbbott Mead Vickers BBDO LtdABC IncAbelson-TaylorACCENT Marketing Services LLCACME Communications IncAcorn International IncAcosta IncActive Media Services IncAcxiom CorpAcxiom Digital IncAdchemy IncAdmerasia IncAdspace Networks IncAdStar IncAdvantex Marketing International IncAegis Group plcAKQA IncAlcone Marketing GroupAlliance Data Systems CorporationAlloy IncAMC Networks IncArbitron IncArnold Worldwide PartnersArvato AGAsahi Advertising IncAsatsu-DK IncAsk.comAspen Marketing Services IncAudienceScienceBartle Bogle Hegarty LimitedBBDO WorldwideBBN The Business Branding NetworkBeasley Broadcast Group IncBelo CorpBerry Network IncBertelsmann AGBlue Dingo DigitalBlueKaiBravo Group IncBrierley+PartnersBritish Broadcasting Corporation (BBC)British Sky Broadcasting Group plc (BSkyB)Brodeur PartnersBromleyBronto Software IncBurrell Communications GroupBurson MarstellerCable News Network LP LLLP (Cnn)Cablevision Systems CorpCampbell MithunCampbell-EwaldCarat GroupCarlson Marketing GroupCarol H Williams AdvertisingCatalina Marketing CorporationCBS CorpCBS RadioCenveo IncCequel Communications Holdings I LLCCharm Communications IncCharter Communications IncCheil Worldwide IncChime Communications plcChina Mass Media CorpChoiceStream IncClear Channel Communications IncClear Channel Outdoor Holdings IncClemenger Group LtdCobalt Group (The)Cohn & WolfeColangelo Synergy MarketingComcast CorpCommunisis plcCommunity Newspaper Holdings IncConde Nast Publications IncConsolidated Graphics IncConstant Contact IncConvergys CorporationCorey McPherson NashCorus Entertainment IncCossette Communication Group IncCoupons IncCox Communications IncCox Enterprises IncCox Radio IncCrain Communications IncCramer KrasseltCrispin Porter & BoguskyCritical Mass IncCrown Media Holdings IncCumulus Media IncCW Network (The)Cyber Communications IncDai Nippon Printing Co LtdDaiko Advertising IncDaily Journal CorpDaktronics IncDDB Worldwide Communications Group IncDelphys IncDeNa Co LtdDennis Publishing LtdDentsu IncDeutsch IncDieste IncDigital Generation IncDigitas IncDIRECTVDiscovery Communications IncDisplay Technologies IncDL Ryan Companies LtdDow Jones & Co IncDraftFCBE W Scripps CoEchoStar CorpEdelman Public Relations WorldwideE-machitown Co LtdEmap LtdEmmis Communications CorpEntercom Communications CorpEntravision Communications CorporationEnvoy Capital Group IncEpsilon Data Management LLCESPN IncEuro RSCG Worldwide IncExactTarget IncFacebook IncFahlgren MortineFallon Worldwide LLCFisher Communications IncFlair Communications Agency IncFleishman Hillard IncForbes MediaFord Models IncFoursquareFox Broadcasting CompanyFox Entertainment Group IncFox SportsFreedom Communications IncFry IncGA Communication GroupGage Marketing GroupGannett Co IncGateHouse Media IncGenexGeorge P Johnson CoGerbig Snell WeisheimerGolin Harris InternationalGoodby Silverstein & PartnersGoogle IncGranite Broadcasting CorpGray Television IncGrey Global Group IncGroupon IncGrupo Radio Centro SAB de CVGrupo Televisa SAHakuhodo DY Holdings IncHakuhodo IncHALO/Lee Wayne CorporationHarris Interactive IncHarte-Hanks IncHavasHawkeye FFWDHealth Advances LLCHealthSTAR Communications IncHearst Corporation (The)Hearst Television IncHill & Knowlton IncHill Holliday Connors Cosmopulos IncHorizon Media IncIAC/InterActiveCorpI-Cable CommunicationsICM PartnersICOMiContact CorpImages USAimc2IMG Worldwide IncInfoGROUP IncInitiativeInsight Communications Company IncInsignia Systems IncInternational Data Group IncInterpublic Group of Companies IncinVentiv Health IncION Media NetworksIpsos SAITV plcIW Group IncJCDecaux SAJive SoftwareJive SoftwareJohnson Publishing Company IncJournal Communications IncJournal Register CoJumptapJWTKane & Finkel Healthcare CommunicationsKang & Lee AdvertisingKaplan Thaler Group Ltd (The)Ketchum IncLa Agencia de Orci & AsociadosLagardere Active MediaLamar Advertising CoLBi International NVLee Enterprises IncLeo Burnett Worldwide IncLexicon Branding IncLiberty Global IncLiberty Interactive CorpLin TV CorpLinkShare CorporationLippincottLivingSocial IncLowe & Partners WorldwideLyris IncM&C Saatchi plcMacquarium Intelligent CommunicationsMagnets.comMARC USAMarchex IncMarden Kane IncMarketing Store Worldwide (The)Marketo IncMartha Stewart Living Omnimedia IncMartin Agency Inc (The)McCann WorldgroupMcClatchy Company (The)McGraw Hill Cos IncMDC Partners IncMDI Entertainment LLCMECMedia ConsultaMedia General IncMedia Planning GroupMediacom Communications CorpMediaMind Technologies IncMediaNews Group IncMehigan Bellone & AssociatesMeredith CorpMerkle IncMetro International SAMillenial MediaMindshare WorldwideMixi IncMktg IncModern Times Group MTG ABMonster Worldwide IncMoreVisibility.com IncMorris Communications Company LLCMosaic Sales Solutions Holding CompanyMove IncMSLGROUPMSQ Partners LtdMTV NetworksMWW GroupNaspers LimitedNational CineMedia IncNatrel Communications IncNBC Universal LLCNew York Times Co (The)News CorpNexstar Broadcasting Group IncNielsen Company NV (The)NSA MediaOgilvy & Mather WorldwideOMD WorldwideOmnicom Group IncOnstream Media CorporationPacific Communications IncPenton Media IncPerformics IncPeterson Milla HooksPitney Bowes Software IncPlayboy Enterprises IncPMP LimitedPorter NovelliPrimaCom AGPrimedia IncProfusionProtocol Marketing GroupPublicis Groupe SAPublicis USAPubliGroupe LtdQ Interactive IncQuantcast IncQuebecor IncR R Donnelley & Sons CoRadio One IncRainey Kelly Campbell Roalfe Y&RRainmaker Systems IncRaycom Media IncReader's Digest Association IncResponsys IncReturn Path IncRichards Group IncRockYou IncRodale IncRogers Communications IncRoska Healthcare AdvertisingRTL Group SARubin Postaer and AssociatesRuder Finn GroupSaatchi & SaatchiSaga Communications IncSalem Communications CorpSapient CorporationSchawk IncSchawk Retail MarketingSchwartz Communications IncScripps Networks InteractiveSempris LLCShanghai Media Group (SMG)Shaw Communications IncSIGMA Marketing GroupSinclair Broadcast Group IncSKY Network Television LimitedSM&ASource Interlink Companies IncSourceLinkSpanish Broadcasting System IncSPAR Group IncSt Ives plcStaples Promotional ProductsStarcom MediaVest GroupSTW Group LimitedSymphonyIRI GroupTargetComTBA Global Events LLCTBWA Worldwide IncTeleTech Holdings IncTeracentText 100 Public RelationsTime IncTime Warner Cable IncTime Warner IncTMP Worldwide Advertising & CommunicationsTNS UK LtdTocquignyTokyu AgencyTOMS Shoes IncTopin & Associates IncToppan Printing Co LtdTownsquare Media LLCTranscontinental IncTrans-Lux CorporationTribune CoTurner Broadcasting SystemTV Azteca SA de CVUBM plcUnivision Communications IncUniworld Group IncUNO LimitedUS News and World Report LPValassis Communications IncValueClick IncVerticalResponse IncVertis IncVertrue IncViacom IncVibrant Media IncVirgin Media Business LtdVistaPrint NVVivendi SAVox MedicaWaggener Edstrom IncWalt Disney Company (The)Washington Post CoWB Doner & CoWeber Shandwick WorldwideWebloyalty.com IncWenner Media LLCWieden+KennedyWilliam Morris Endeavor Entertainment LLCWolff OlinsWPP plcWyndeham Press Group plcYahoo! IncYelp IncYesMail.com IncYoung & Rubicam BrandsYoung Broadcasting LLCZenithOptimedia GroupZiff Davis Media IncZS Associates

To order this report:: Plunkett's Advertising & Branding Industry Almanac 2012: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

Contact Clare: [email protected]

US:(339) 368 6001

Intl:+1 339 368 6001

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@BigDataExpo Stories
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by minin...
Can the spatial component of your Big Data be harnessed and visualized, adding another dimension of power and analytics to your data? In his session at Big Data Expo®, John Meza, Product Engineer and Performance Engineering Team Lead at Esri, discussed the spatial queries that can be used within the Hadoop ecosystem and their integration with GeoSpatial applications. The GIS Tools for Hadoop project was also discussed and its implementation to discover location-based patterns and relationships...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Software AG and Wipro Ltd. have announced a joint solution platform for streaming analytics that provides real-time actionable intelligence for the Internet of Things (IoT) market. “The key to successfully addressing the IoT market is the ability to rapidly build and evolve apps that tap into, analyze and make smart decisions on fast, big data”, said John Bates, Global Head of Industry Solutions and CMO, Software AG. To address the huge market potential created by streaming analytics in conj...
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise be...
DevOps means different things to different people. Qubell defines DevOps as the ability for the developer teams to do what they need to do to have this level of self-service. At DevOps Summit, Stan Klimoff, CTO of Qubell, demos the enterprise DevOps platform.
SYS-CON Events announced today that that Innodisk, the service-driven provider of industrial embedded flash and DRAM storage products and technologies, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Innodisk is a service-driven provider of industrial embedded flash and DRAM storage products and technologies. With satisfied customers across the embedded, aerospace and defense, cloud storage markets an...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Eighty-five percent of companies store information in some sort of unstructured manner. In this demo at 15th Cloud Expo, Mark Fronczak, Product Manager at Solgenia, discussed their enterprise content management solution, which was created to help companies organize and take control of their digital assets.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

The adoption of the Internet Of Things (IoT) is growing and its growth is synonymous with the growth of cloud. As per predictions from IDC: IoT and the Cloud: Within the next five years, more than 90% of all IoT data will be hosted on service provider platforms as cloud computing reduces the complexity of supporting IoT "Data Blending." This means that any organization that wanted to transform themselves using IoT has to automatically embrace the cloud too, especially the public cloud. This b...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core...
NuoDB just introduced the Swifts 2.1 Release. In this demo at 15th Cloud Expo, Seth Proctor, CTO of NuoDB, Inc., discussed why scaling databases in the cloud is challenging, why building your application on top of the infrastructure that is designed with this in mind makes a difference, and what you can do with NuoDB that simplifies your programming model, your operations model.
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session a...
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps,...
“We are a managed services company. We have taken the key aspects of the cloud and the purposed data center and merged the two together and launched the Purposed Cloud about 18–24 months ago," explained Chetan Patwardhan, CEO of Stratogent, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
You use an agile process; your goal is to make your organization more agile. But what about your data infrastructure? The truth is, today's databases are anything but agile - they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver new features and capabilities needed to make your organization competitive. As your application an...