Cloud computing is transforming the way businesses think about and leverage technology. As a result, the general understanding of cloud computing has come a long way in a short time. However, there are still many misconceptions about what cloud computing is and what it can do for businesses that adopt this game-changing computing model.
In his General Session at the 12th International Cloud Expo, Gene Eun, Senior Director, Oracle Cloud at Oracle, will discuss and dispel some of the common myth...| By PR Newswire | Article Rating: |
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| February 11, 2013 07:46 AM EST | Reads: |
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NEW YORK, Feb. 11, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
http://www.reportlinker.com/p01027650/Plunketts-Advertising--Branding-In...
PLUNKETT'S ADVERTISING & BRANDING INDUSTRY ALMANAC 2012
Key Features:
• Industry trends analysis, market data and competitive intelligence• Market forecasts and Industry Statistics
• Industry Associations and Professional Societies List
• In-Depth Profiles of hundreds of leading companies
• Industry Glossary
• Buyer may register for access to search and export data at Plunkett Research Online
Pages: 544Statistical Tables Provided: 5Companies Profiled: 385Geographic Focus: Global
A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms. You will gain vital insights that can help you shape your own strategy for business development, product development and investments.
-How is the industry evolving?
-How is the industry being shaped by new technologies?
-How is demand growing in emerging markets and mature economies?
-What is the size of the market now and in the future?
-What are the financial results of the leading companies?
-What are the names and titles of top executives?
-What are the top companies and what are their revenues?
Contents, Statistics, Forecasts and Analysis Include:
Major Trends Affecting the Advertising & Branding Industry1) Introduction to the Advertising and Branding Industry
2) Media Consolidation and Globalization
3) Online Advertising Becomes Targeted, Nears 20% of Total Advertising Market
4) Groupon and Other Coupon Firms Compete Aggressively for Consumers' Attention
5) Targeted Online Advertising and Social Network Advertising Boost Revenues
6) Google Dominates Online Video Advertising
7) Global Broadband Market Nears 2 Billion Subscribers, Fixed and Wireless
8) Television Ads Evolve to Face New Challenges
9) DVR Market Evolves/Time-Shifting Hurts Advertisers
10) TV Over IP-TV Networks, Cable Companies and Web Sites Converge
11) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
12) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated
13) Newspapers and Magazines Face Difficult Times
14) Billboards Go Digital
15) GPS and Location-Based Services (LBS) Enhance Cellphone Subscriptions
16) Location-Based Advertising and Mobile Advertising on Cellphones Grow Quickly
17) Private Label Brands Grow in Share of Total Store Sales
18) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
19) Hispanic Market Attracts Growing Advertising and Marketing Focus
20) Ad Market in China Booms
21) Growth in Big Data Supported by Expansion of Cloud Computing
Advertising & Branding Industry Statistics
1) Advertising & Branding Industry Overview2) Internet Publishing & Broadcasting, Internet Service Providers & Web Search Portals: Estimated Revenue & Expenses, U.S. 2007-2011
3) Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2011
4) Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2011
5) Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription Programming: Estimated Sources of Revenue, U.S.: 2007-2011
Table of Contents
PLUNKETT'S ADVERTISING & BRANDINGINDUSTRY ALMANAC 2012CONTENTSA Short Advertising & Branding Industry Glossary iIntroduction 1How to Use This Book 3Chapter 1: Major Trends Affecting the Advertising & Branding Industry 71) Introduction to the Advertising and Branding Industry 72) Media Consolidation and Globalization 123) Online Advertising Becomes Targeted, Nears 20% of Total Advertising Market 124) Groupon and Other Coupon Firms Compete Aggressively for Consumers' Attention 145) Targeted Online Advertising and Social Network Advertising Boost Revenues 156) Google Dominates Online Video Advertising 157) Global Broadband Market Nears 2 Billion Subscribers, Fixed and Wireless 168) Television Ads Evolve to Face New Challenges 179) DVR Market Evolves/Time-Shifting Hurts Advertisers 1910) TV Over IP-TV Networks, Cable Companies and Web Sites Converge 2011) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar 2112) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated 2213) Newspapers and Magazines Face Difficult Times 2314) Billboards Go Digital 2515) GPS and Location-Based Services (LBS) Enhance Cellphone Subscriptions 2516) Location-Based Advertising and Mobile Advertising on Cellphones Grow Quickly 2717) Private Label Brands Grow in Share of Total Store Sales 2818) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities forAdvertisers and Marketers 2919) Hispanic Market Attracts Growing Advertising and Marketing Focus 3020) Ad Market in China Booms 3021) Growth in Big Data Supported by Expansion of Cloud Computing 31Chapter 2: Advertising & Branding Industry Statistics 33Advertising & Branding Industry Overview 34Internet Publishing & Broadcasting, Internet Service Providers & Web Search Portals:Estimated Revenue & Expenses, U.S. 2007-2011 35Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2011 36Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2011 37Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription Programming: Estimated Sources of Revenue, U.S.: 2007-2011 38Chapter 3: Important Advertising & Branding Industry Contacts 39(Addresses, Phone Numbers and Internet Sites)Chapter 4: THE ADVERTISING 400:Who They Are and How They Were Chosen 65Industry List, With Codes 66Index of Companies Within Industry Groups 67Alphabetical Index 76Index of Headquarters Location by U.S. State 79Index of Non-U.S. Headquarters Location by Country 83Index by Regions of the U.S. Where the Firms Have Locations 84Index of Firms with International Operations 94Individual Data Profiles on Each of THE ADVERTISING 400 97Additional IndexesIndex of Hot Spots for Advancement for Women/Minorities 484Index by Subsidiaries, Brand Names and Selected Affiliations 486
Companies Mentioned
24/7 Real Media IncA Partnership IncA&E Television NetworksAbbott Mead Vickers BBDO LtdABC IncAbelson-TaylorACCENT Marketing Services LLCACME Communications IncAcorn International IncAcosta IncActive Media Services IncAcxiom CorpAcxiom Digital IncAdchemy IncAdmerasia IncAdspace Networks IncAdStar IncAdvantex Marketing International IncAegis Group plcAKQA IncAlcone Marketing GroupAlliance Data Systems CorporationAlloy IncAMC Networks IncArbitron IncArnold Worldwide PartnersArvato AGAsahi Advertising IncAsatsu-DK IncAsk.comAspen Marketing Services IncAudienceScienceBartle Bogle Hegarty LimitedBBDO WorldwideBBN The Business Branding NetworkBeasley Broadcast Group IncBelo CorpBerry Network IncBertelsmann AGBlue Dingo DigitalBlueKaiBravo Group IncBrierley+PartnersBritish Broadcasting Corporation (BBC)British Sky Broadcasting Group plc (BSkyB)Brodeur PartnersBromleyBronto Software IncBurrell Communications GroupBurson MarstellerCable News Network LP LLLP (Cnn)Cablevision Systems CorpCampbell MithunCampbell-EwaldCarat GroupCarlson Marketing GroupCarol H Williams AdvertisingCatalina Marketing CorporationCBS CorpCBS RadioCenveo IncCequel Communications Holdings I LLCCharm Communications IncCharter Communications IncCheil Worldwide IncChime Communications plcChina Mass Media CorpChoiceStream IncClear Channel Communications IncClear Channel Outdoor Holdings IncClemenger Group LtdCobalt Group (The)Cohn & WolfeColangelo Synergy MarketingComcast CorpCommunisis plcCommunity Newspaper Holdings IncConde Nast Publications IncConsolidated Graphics IncConstant Contact IncConvergys CorporationCorey McPherson NashCorus Entertainment IncCossette Communication Group IncCoupons IncCox Communications IncCox Enterprises IncCox Radio IncCrain Communications IncCramer KrasseltCrispin Porter & BoguskyCritical Mass IncCrown Media Holdings IncCumulus Media IncCW Network (The)Cyber Communications IncDai Nippon Printing Co LtdDaiko Advertising IncDaily Journal CorpDaktronics IncDDB Worldwide Communications Group IncDelphys IncDeNa Co LtdDennis Publishing LtdDentsu IncDeutsch IncDieste IncDigital Generation IncDigitas IncDIRECTVDiscovery Communications IncDisplay Technologies IncDL Ryan Companies LtdDow Jones & Co IncDraftFCBE W Scripps CoEchoStar CorpEdelman Public Relations WorldwideE-machitown Co LtdEmap LtdEmmis Communications CorpEntercom Communications CorpEntravision Communications CorporationEnvoy Capital Group IncEpsilon Data Management LLCESPN IncEuro RSCG Worldwide IncExactTarget IncFacebook IncFahlgren MortineFallon Worldwide LLCFisher Communications IncFlair Communications Agency IncFleishman Hillard IncForbes MediaFord Models IncFoursquareFox Broadcasting CompanyFox Entertainment Group IncFox SportsFreedom Communications IncFry IncGA Communication GroupGage Marketing GroupGannett Co IncGateHouse Media IncGenexGeorge P Johnson CoGerbig Snell WeisheimerGolin Harris InternationalGoodby Silverstein & PartnersGoogle IncGranite Broadcasting CorpGray Television IncGrey Global Group IncGroupon IncGrupo Radio Centro SAB de CVGrupo Televisa SAHakuhodo DY Holdings IncHakuhodo IncHALO/Lee Wayne CorporationHarris Interactive IncHarte-Hanks IncHavasHawkeye FFWDHealth Advances LLCHealthSTAR Communications IncHearst Corporation (The)Hearst Television IncHill & Knowlton IncHill Holliday Connors Cosmopulos IncHorizon Media IncIAC/InterActiveCorpI-Cable CommunicationsICM PartnersICOMiContact CorpImages USAimc2IMG Worldwide IncInfoGROUP IncInitiativeInsight Communications Company IncInsignia Systems IncInternational Data Group IncInterpublic Group of Companies IncinVentiv Health IncION Media NetworksIpsos SAITV plcIW Group IncJCDecaux SAJive SoftwareJive SoftwareJohnson Publishing Company IncJournal Communications IncJournal Register CoJumptapJWTKane & Finkel Healthcare CommunicationsKang & Lee AdvertisingKaplan Thaler Group Ltd (The)Ketchum IncLa Agencia de Orci & AsociadosLagardere Active MediaLamar Advertising CoLBi International NVLee Enterprises IncLeo Burnett Worldwide IncLexicon Branding IncLiberty Global IncLiberty Interactive CorpLin TV CorpLinkShare CorporationLippincottLivingSocial IncLowe & Partners WorldwideLyris IncM&C Saatchi plcMacquarium Intelligent CommunicationsMagnets.comMARC USAMarchex IncMarden Kane IncMarketing Store Worldwide (The)Marketo IncMartha Stewart Living Omnimedia IncMartin Agency Inc (The)McCann WorldgroupMcClatchy Company (The)McGraw Hill Cos IncMDC Partners IncMDI Entertainment LLCMECMedia ConsultaMedia General IncMedia Planning GroupMediacom Communications CorpMediaMind Technologies IncMediaNews Group IncMehigan Bellone & AssociatesMeredith CorpMerkle IncMetro International SAMillenial MediaMindshare WorldwideMixi IncMktg IncModern Times Group MTG ABMonster Worldwide IncMoreVisibility.com IncMorris Communications Company LLCMosaic Sales Solutions Holding CompanyMove IncMSLGROUPMSQ Partners LtdMTV NetworksMWW GroupNaspers LimitedNational CineMedia IncNatrel Communications IncNBC Universal LLCNew York Times Co (The)News CorpNexstar Broadcasting Group IncNielsen Company NV (The)NSA MediaOgilvy & Mather WorldwideOMD WorldwideOmnicom Group IncOnstream Media CorporationPacific Communications IncPenton Media IncPerformics IncPeterson Milla HooksPitney Bowes Software IncPlayboy Enterprises IncPMP LimitedPorter NovelliPrimaCom AGPrimedia IncProfusionProtocol Marketing GroupPublicis Groupe SAPublicis USAPubliGroupe LtdQ Interactive IncQuantcast IncQuebecor IncR R Donnelley & Sons CoRadio One IncRainey Kelly Campbell Roalfe Y&RRainmaker Systems IncRaycom Media IncReader's Digest Association IncResponsys IncReturn Path IncRichards Group IncRockYou IncRodale IncRogers Communications IncRoska Healthcare AdvertisingRTL Group SARubin Postaer and AssociatesRuder Finn GroupSaatchi & SaatchiSaga Communications IncSalem Communications CorpSapient CorporationSchawk IncSchawk Retail MarketingSchwartz Communications IncScripps Networks InteractiveSempris LLCShanghai Media Group (SMG)Shaw Communications IncSIGMA Marketing GroupSinclair Broadcast Group IncSKY Network Television LimitedSM&ASource Interlink Companies IncSourceLinkSpanish Broadcasting System IncSPAR Group IncSt Ives plcStaples Promotional ProductsStarcom MediaVest GroupSTW Group LimitedSymphonyIRI GroupTargetComTBA Global Events LLCTBWA Worldwide IncTeleTech Holdings IncTeracentText 100 Public RelationsTime IncTime Warner Cable IncTime Warner IncTMP Worldwide Advertising & CommunicationsTNS UK LtdTocquignyTokyu AgencyTOMS Shoes IncTopin & Associates IncToppan Printing Co LtdTownsquare Media LLCTranscontinental IncTrans-Lux CorporationTribune CoTurner Broadcasting SystemTV Azteca SA de CVUBM plcUnivision Communications IncUniworld Group IncUNO LimitedUS News and World Report LPValassis Communications IncValueClick IncVerticalResponse IncVertis IncVertrue IncViacom IncVibrant Media IncVirgin Media Business LtdVistaPrint NVVivendi SAVox MedicaWaggener Edstrom IncWalt Disney Company (The)Washington Post CoWB Doner & CoWeber Shandwick WorldwideWebloyalty.com IncWenner Media LLCWieden+KennedyWilliam Morris Endeavor Entertainment LLCWolff OlinsWPP plcWyndeham Press Group plcYahoo! IncYelp IncYesMail.com IncYoung & Rubicam BrandsYoung Broadcasting LLCZenithOptimedia GroupZiff Davis Media IncZS Associates
To order this report:: Plunkett's Advertising & Branding Industry Almanac 2012: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies
Contact Clare: clare@reportlinker.com
US:(339) 368 6001
Intl:+1 339 368 6001
SOURCE Reportlinker
Published February 11, 2013 Reads 503
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Cloud computing is transforming the way businesses think about and leverage technology. As a result, the general understanding of cloud computing has come a long way in a short time. However, there are still many misconceptions about what cloud computing is and what it can do for businesses that adopt this game-changing computing model.
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By Elizabeth White May. 21, 2013 12:31 PM EDT Reads: 698 |
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SYS-CON Events announced today that Wowrack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York.
Wowrack’s core expertise lies in high-availability Private and Public Cloud IaaS Hosting Solutions. Wowrack provides a true Hybrid service – where business release all IT management and hardware provisioning – taking the data center and server system administrative headaches off our customer’s shoulders. ...
SYS-CON Events announced today that nfina Technologies, a provider of highly reliable cloud server products, will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York.
nfina Technologies develops, manufactures, and markets highly reliable cloud server products, designed to solve the most demanding data center requirements in mission-critical cloud applications. Nfina’s staff has decades of experience in co...
SYS-CON Events announced today that OpenStack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. OpenStack software controls large pools of compute, storage, and networking resources throughout a datacenter, all managed by a dashboard that gives administrators control while empowering their users to provision resources through a web interface.
OpenStack powers some of the most widely-used SaaS app...
As enterprises deploy private IaaS clouds into production they are reevaluating their future application delivery models. SUSE and WSO2 believe that private PaaS will leverage the automation and scalability of Private IaaS solutions, such as OpenStack-based SUSE Cloud, to deliver the secure, standardized development environments that will make migrating to an agile, serviceoriented delivery model possible.
In their session at the 12th International Cloud Expo, Chris Haddad, VP of Technology Ev...
Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...
"Since Cloud Expo is running the week of June 10, we thought it'd be a great idea to schedule our Meetup this week. That way, if you have colleagues, friends, or family in town that week for the Expo, you can invite them to join you!" With those words, the OpenStack New York Meetup Group's organizer's launched a landing page this week where anyone interested can register for the June 12 evening event.
“Open source has always provided a number of benefits, including easing adoption costs, propagating a better understanding of the technology, and allowing for faster evolution and commercialization of products and services based on it,” noted Terry Woloszyn, Founder & CEO, Leeward Security Ltd., in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “This is clearly evident with the OpenStack and CloudStack,” Woloszyn continued, “and others that have been quickly commercialized as...
Cloud enables SMBs to access new, scalable resources – previously only available to enterprises – in flexible and cost-effective ways. McKinsey’s SMB Cloud Report projects the public cloud market to reach $40-$50 billion by 2015, with SMBs comprising 65% of public cloud spending in 2015. But selling cloud to SMBs raises the questions of who, what and how.
In her session at the 12th International Cloud Expo, Manjula Talreja, VP of Cisco’s Global Cloud Business Development Team, will discuss the...
Online collaboration has evolved during the last decade, delivering even greater value -- thanks to a new generation of business technology applications. Forbes Insights released "Collaborating in the Cloud," a Cisco-sponsored study examining the ways business leaders increasingly look at cloud coll...
New technologies allow schools, colleges and universities to analyze absolutely everything that happens. From student behavior, testing results, career development of students as well as educational needs based on changing societies. A lot of this data has already been stored and is used for statist...
A recent Gartner study states that the function of the modern CIO is in flux and that his or her future focus must incorporate digital assets (aka cloud-based data and applications) to remain relevant. Towards the goal of riding the sea change a compiler of stacks to a broker of business needs, secu...
In the coming years, big data will change the way organisations and societies are operated and managed. Big data however, is not the only trend that will impact significantly how organisations operate. Another major trend at the moment is gamification. Gamification will change the way organisations ...
We all talk about cloud differently, but is there a way we should be speaking about this tech?
Cloud computing is now a widely reported, if not accepted, IT movement that, depending on who you talk to, has changed or is changing the way businesses utilize infrastructure.
The age of data center automation is upon us. Whether it's cloud or SDN or devops in general, automation as a means to achieve efficiency and, one hopes, free up resources that can be then redirected to focus on innovation.
As is always the case when we begin to move further upwards, abstracting ...
Windows Azure Virtual Networks offers the power to open up several cross-premises use case scenarios, including Active Directory Disaster Recovery, SQL Database Replication, Windows Server 2012 DFS-R File Replication, Accelerated Cloud File Services with BranchCache, Hybrid Web Applications and MORE...
As the infrastructure cloud market (IaaS and PaaS) continues to grow rapidly, we are seeing quite a few customers who are delivering an application – whether it is a mission-critical or SaaS application – and basing their solution on VMware.
VMware Security Cloud Encryption cloud keyboard Cloud Enc...
Have you heard of products like IBM’s InfoSphere Streams, Tibco’s Event Processing product, or Oracle’s CEP product? All good examples of commercially available stream processing technologies which help you process events in real-time.
I’ve been asked what I consider as “Big Data” versus “Small Dat...









