@DXWorldExpo Authors: Liz McMillan, Pat Romanski, Yeshim Deniz, Elizabeth White, William Schmarzo

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Little Tikes Showcases New-For-Spring Line-Up At Toy Fair 2013

Little Tikes. Big Play.

NEW YORK, Feb. 10, 2013 /PRNewswire/ -- Established in 1969, Little Tikes has burgeoned into an iconic brand whose expansive catalog of product lines for growing children are a staple part of the toy aisles at all major and specialty retailers.  Continuing its legacy of imaginative, role play toy excellence, Little Tikes brings to the New York International Toy Fair 2013 an array of new-for-spring offerings within the iconic toy company's core Ride-on, Infant Basic, Sand & Water and Climbers & Slides categories.

In its Infant Basics line Little Tikes introduces Wiggimals, a fun and colorful new brand comprised of four characters – a cow, sheep, chicken and pig.  They start as cuddly characters, then with the flip of a switch become a wiggling, jiggling ball of fun!

Continuing the company's recognized commitment to healthy and imaginative play Little Tikes unveils its spring 2013 indoor and outdoor activities line-up.

Taking little ones from parent guided through kid powered stages, the 4-in-1 Sports Edition Trike not only grows with the child, but also provides adjustable, lab certified UV protected canopies and brand new spring colors and options to make every ride easy and comfortable for parent and child.   The much-beloved Cozy Coupe line introduces Princess Cozy Coupe, offered in Pink for the special Princess in each home.

Also in its popular Ride-On line, Little Tikes unveils the 3-wheeled Lean to Steer Scooter, a new introduction into the scooter category that boasts two bold colors that are sure to make a statement on the pavement! 

In the new Clearly Sports line, Little Tikes launches Golf, Kick Ball and Baseball and Bowling for sturdy, indoor and outdoor fun and play that builds skills and self-confidence.

In the Sand and Water Tables category, Little Tikes re-introduces the more than 35-year-old Turtle Sandbox, along with the Garden Table and Bubble Machine.  The Turtle Sandbox features the classic turtle with friendly molded-in face and lots of turtle shell details surrounding a large area for lots of sand play.  The Garden Table features plant and water flowers, a basin to hold water, lots of storage space and table-top design encouraging multiple child play. The Bubble Machine, a stand-at bubble table that entertains little tikes for hours of bubblin' fun.

In the category of Climbers and Slides, Little Tikes unveils the new, whimsically-styled  Hide and Seek™ Climber and Swing, offering multi-child climb-up, slide down and crawl through play along with swinging and clubhouse windows to peek through.

About Little Tikes
The Little Tikes Company, founded in 1969, is a Hudson, Ohio-based multi-national manufacturer and marketer of durable, high quality and engaging children's products. Since becoming a part of the MGA Entertainment family in November 2006, Little Tikes® has been taken to new heights through exciting product innovation and strategic marketing.

SOURCE MGA Entertainment

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