Click here to close now.



Welcome!

@BigDataExpo Authors: Scott Allen, Elizabeth White, Tom Kelly, XebiaLabs Blog, Talend Inc.

Related Topics: @BigDataExpo, Java IoT, Microservices Expo, IBM Cloud, Containers Expo Blog, @CloudExpo, SDN Journal

@BigDataExpo: Article

IBM Cuts Price to Push into the Cloud & Big Data

Adkins: 'Big Data and cloud systems that were once only affordable to large enterprises are now available to the masses'

IBM is out to push its Power-based servers into Big Data and the cloud.

Its problem is the cheap commodity servers sold by HP and Dell.

Its answer Tuesday was to cut the price of its proprietary hardware by as much as 50%.

That was the day it unveiled a line of eight Power 7+-based servers running AIX or Linux whose price starts a shade under six grand, the same neighborhood where comparable x86 boxes live, a first for IBM.

They're supposed to be fitted with technology borrowed from Big Blue's super-smart Watson supercomputer, the one that beat human contestants on the Jeopardy game show. The Watson widgetry will let users analyze Big Data and run Hadoop and set up a private cloud at a cheaper cost.

IBM is directing the systems at SMBs who, it says, "have struggled to adopt Big Data and private cloud solutions due to lack of in-house skills and expertise to design and maintain commodity hardware-based systems." Its new stuff is supposed to be easy to use.

"Big Data and cloud systems that were once only affordable to large enterprises are now available to the masses," said Rod Adkins, Senior VP of IBM's Systems & Technology Group in a statement. "With these new systems, IBM is forging an aggressive expansion of its Power and Storage Systems business into SMB and growth markets."

The new systems, which could represent a bit of a problem for Sun and HP's Itanium gear, come optimized for IBM's analytics software including Cognos and SPSS for business and predictive analytics.

IBM will use distribution channels to get the widgetry to market.

It says its Power chips can be a better platform for Big Data and cloud than commodity x86 hardware because embedded memory and virtualization - key ingredients for analytics and cloud workloads - are built into the processor. Folks who want a private cloud can use the optional PowerVM that virtualizes memory, processors, networking and storage.

Power 7+ chips, which comes with four to 16 cores, are also supposed to outperform the x86 in per-core performance.

The low-end single-socket Power 710 Express and two-socket 730 Express are 2U rack servers with 5.4TB maximum storage. The 710 has a memory capacity of 256GB, while the 730 has more disk bays and supports up to 512GB of memory in eight slots.

The servers have five PCI-Express slots. The single-socket Power 720 Express and two-socket 740 Express are 4U rack servers with storage capacity of up to 7.2TB. They support up to 512GB of memory, while the 720 has 25 PCI-Express slots, and the 740 has 45 PCI-Express slots. IBM also upgraded its high-end Power 750 Express 19U rack with Power7+ chips.

The 750 and 760, meant for mid-sized and large enterprises, are supposed to be ideal consolidation platforms that centralize Big Data analytics and cloud workloads.

IBM also wheeled out an upgraded PureData System for Analytics (née Netezza) that competes with Greenplum, Exadata and Teradata and is now is supposed to deliver three times faster query performance and 50% more data capacity per rack in the same footprint.

There's also a new PureApplication System for private cloud application deployment including a so-called "Mini" model targeted at organizations with limited budgets and IT resources, a PureApplication System on Power7+ for transaction processing and analytics in the cloud and a new PureFlex System aimed at managed service providers (MSPs) that's said to be 50% cheaper than starting from scratch.

IDC puts the overall market for Big Data technology - hardware, software and services - at $23.7 billion by 2016, up from $8.1 billion last year.

IBM will start delivering by February 20.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@BigDataExpo Stories
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
With microservices, SOA and distributed architectures becoming more popular, it is becoming increasingly harder to keep track of where time is spent in a distributed application when trying to diagnose performance problems. Distributed tracing systems attempt to address this problem by following application requests across service boundaries, persisting metadata along the way that provide context for fine-grained performance monitoring.
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on how much data there is, in his session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for HGST, will show how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources. See how HGST has used these solutions to gain more value out of the information we have – and capitalize o...
Data-as-a-Service is the complete package for the transformation of raw data into meaningful data assets and the delivery of those data assets. In her session at 18th Cloud Expo, Lakshmi Randall, an industry expert, analyst and strategist, will address: What is DaaS (Data-as-a-Service)? Challenges addressed by DaaS Vendors that are enabling DaaS Architecture options for DaaS
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
The IoT's basic concept of collecting data from as many sources possible to drive better decision making, create process innovation and realize additional revenue has been in use at large enterprises with deep pockets for decades. So what has changed? In his session at @ThingsExpo, Prasanna Sivaramakrishnan, Solutions Architect at Red Hat, discussed the impact commodity hardware, ubiquitous connectivity, and innovations in open source software are having on the connected universe of people, thi...