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Big Data Journal Authors: JP Morgenthal, Liz McMillan, Esmeralda Swartz, Pat Romanski, Adrian Bridgwater

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GoodData Expands Partner Ecosystem

Partners Can Now Monetize Domain Expertise in GoodData's BashMarketplace

SAN FRANCISCO, CA -- (Marketwire) -- 02/07/13 -- Today, GoodData® announced that its partners are now able to build, promote and sell their own customized Bashes™ from the GoodData BashMarketplace™. The GoodData BashMarketplace is a library of pre-built business analytics mashups called GoodData Bashes. Partners and customers can create and access Bashes from this ecosystem to address their specific business needs.

With this announcement, consulting firms, systems integrators and solution providers have access to GoodData's resources and ecosystem reach to add significant data driven revenue to their businesses.

Bashes, built on GoodData's leading Big Data Monetization platform, include integrations, reports, analytics, key performance indicators and best practices rolled into a visually stunning user experience. GoodData Bashes allow any business person, in any size company, to collect and process data from multiple sources, turning it into meaningful insights that they can act on, from any device.

"Our partners can now monetize their domain expertise through a combination of Bashes and GoodData services," said Cody Crnkovich, Vice President of Channels and Alliances at GoodData. "Leveraging GoodData's unique solution provider program, consultancies and VARs have a significant opportunity to create new recurring revenue from big data based around their core competencies on our industry-leading platform."

The GoodData partner Bash and professional services revenue increased four times in the second half of 2012. Many leading cloud solution providers are building GoodData Bashes, including ACR Analytics, Alternative Technology Solutions, Bitbang, Bluewolf, Covali, DemandGen, EmeraldCube, Keboola, Levementum, LyntonWeb, Samuraiz, Strategy Lab and Zero One Consulting.

Covali Sales & Profitability Bash
Covali is a highly experienced consulting firm specializing in providing integrated and advanced reporting and business intelligence (BI) solutions. Through this partnership, enterprises will now have the ability to analyze data from their Microsoft, Sage or MySql ERP systems. Covali is first to market with a Bash that integrates cloud BI technology with onsite data systems. The initial business applications will focus on sales and margins, customer value, supplier performance and financial performance.

"We are excited to become a preferred delivery partner for GoodData," said Noel Shannon, CEO of Covali. "This partnership will enable us to utilize our key strengths and deep web analytics knowledge to give customers a unique level of meaningful insight into their data. We will work hard to uphold the GoodData standard and are honored to be an extension of their delivery team."

Samuraiz Business Performance Monitoring Bash
Samuraiz Corporation is a software, middleware and cloud service distributor providing total support in marketing, sales and service for global advanced IT vendors and serving enterprise customers in Japan. Samuraiz provides advanced software, middleware and cloud services to reinforce business strategy of Japanese companies.

"We believe that the evolving Bash ecosystem powered by GoodData in Japan accelerates the business of many Japanese companies and brings enormous benefit to them," said Ritaro Tani, President of Samuraiz. "As our first step of introducing GoodData to the Japanese market, we are developing a business performance monitoring Bash especially for Salesforce.com users in Japan. We are going to add further benefits through mashups of Webtrends' analytics data, Compuware Gomez's user experience data and Japanese social analytics data to Samuraiz solutions powered by GoodData."

Zero One Digital Media Bash
Zero One helps companies improve communications, streamline processes, and develop new revenue channels with strategy, design and cloud technology. By collaborating with GoodData, Zero One is able to offer digital media clients data driven insights into their customer quality, content efficiency and audience profiles.

"In new media, it is critical to identify, obtain, and retain deep customer relationships that drive recurring revenue," said John Miller, Principal at Zero One Consulting. "The problem is that you need more than Google Analytics to do this. Our Media Bash provides immediate, actionable insights. We are very excited to team with GoodData on this innovative offering."

Levementum xRM Bash
Levementum is a leading Cloud Solutions Provider, with a focus on helping organizations run business applications like messaging, collaboration, CRM and analytics in the cloud. By developing hybrid cloud solutions upon industry leading platforms, such as Salesforce.com, GoodData, SugarCRM and Magento, Levementum helps customers leverage the power of the cloud for their businesses. Levementum's advanced relationship management analytics solutions powered by GoodData extend the value of CRM and Commerce solutions by providing measurable insights that optimize activity and enable smart data driven decisions.

"The power of GoodData to gather data from cloud applications, the web and other social outlets to provide businesses with real-time insight into business performance and customer behavior adds to the value of the CRM and Commerce solutions Levementum provides to our clients," said Doug Guilbeau, Managing Partner and EVP Operations at Levementum. "This combination of intelligence will allow businesses to make better decisions for measurable results."

DemandGen Demand Analytics Bash
DemandGen International is a global consulting firm helping progressive companies leverage marketing automation and CRM systems including Eloqua, Marketo and Salesforce. DemandGen has built a solid reputation as the trusted advisor to the world's leading marketing and sales teams for their vast expertise in building award-winning lead management systems. Their passion for helping clients measure marketing's success led the company to develop a Demand Analytics Bash powered by GoodData. The Marketing Performance Management Dashboard™ provides insight into marketing's contribution to pipeline and revenue.

"Our goal was to find this proverbial 'Holy Grail' for Marketing, and GoodData allowed us to build it," said David Lewis, Founder and CEO at DemandGen International. "We believe our clients need to show how Marketing activities and results tie to the strategic objectives of the business. Our GoodData Bash is a game changer for providing executives with a clear picture of Marketing's value and contribution."

About GoodData
GoodData provides a cloud-based platform and apps that enable more than 8,000 global businesses to monetize big data. GoodData is headquartered in San Francisco and is backed by Andreessen Horowitz, General Catalyst Partners, Fidelity Growth Partners, Next World Capital, Tenaya Capital and Windcrest Partners. For more information, read our blog, visit our website and follow @gooddata on Twitter.

©2013 GoodData Corporation. All rights reserved. GoodData, Bash, GoodBash, GoodSales Bash, GoodSuccess Bash, GoodMarketing Bash, GoodSubscription Bash, BashMarketplace, and others are trademarks of GoodData Corporation in the United States and other jurisdictions. Other names used herein may be trademarks of their respective owners.

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