|By Marketwired .||
|February 5, 2013 09:00 PM EST||
SAN JOSE, CA -- (Marketwire) -- 02/05/13 -- Cisco (NASDAQ: CSCO) -- According to the Cisco® Visual Networking Index Global Mobile Data Traffic Forecast for 2012 to 2017, worldwide mobile data traffic will increase 13-fold over the next four years, reaching 11.2 exabytes* per month (for an annual run rate of 134 exabytes) by 2017. The expected steady increase in mobile traffic is partly due to continued strong growth in the number of mobile Internet connections (personal devices and machine-to-machine applications), which will exceed the world's population (United Nations estimates 7.6 billion) by 2017.
*An exabyte is a unit of information or computer storage equal to one quintillion bytes.
The forecast's annual run rate of 134 exabytes of mobile data traffic is equivalent to:
- 134 times all the Internet Protocol traffic (fixed and mobile) generated in the year 2000, or
- 30 trillion images (e.g., via MMS or Instagram) -- 10 images daily from each person on earth for one year, or
- 3 trillion video clips (e.g., YouTube) -- one video clip daily from each person on earth over one year.
The projected 2012 to 2017 global mobile data traffic increase represents a compound annual growth rate of 66 percent. The incremental amount of traffic being added to the mobile Internet just between 2016 and 2017 is 3.7 exabytes per month, which is more than four times the estimated size of the entire mobile Internet in 2012 (885 petabytes per month).
During the 2012 to 2017 forecast period, Cisco anticipates that global mobile data traffic will outpace global fixed data traffic by a factor of three. The following major trends are driving global mobile data traffic growth:
- More mobile users: By 2017, there will be 5.2 billion mobile users (up from 4.3 billion in 2012).
- More mobile connections: By 2017, there will be more than 10 billion mobile devices/connections, including more than 1.7 billion M2M connections (up from 7 billion total mobile devices and M2M connections in 2012).
- Faster mobile speeds: Average global mobile network speeds will increase seven-fold from 2012 (0.5 Mbps) to 2017 (3.9 Mbps).
- More mobile video: By 2017, mobile video will represent 66 percent of global mobile data traffic (up from 51 percent in 2012).
Impact of Mobile Devices/Connections
- Smartphones, laptops, and tablets will drive 93 percent of global mobile data traffic by 2017.
- M2M traffic (such as GPS systems in cars, asset tracking systems, medical applications, etc.) will represent 5 percent of 2017 global mobile data traffic.
- Basic handsets will account for the remaining 2 percent of global mobile data traffic in 2017.
- In 2012, 14 percent of all mobile-connected devices/connections (1 billion) were IPv6-capable.
- By 2017, 41 percent of all mobile-connected devices/connections (4.2 billion) will be IPv6-capable.
Traffic Offload from Mobile Networks to Fixed Networks
To address the rise in demand for mobile Internet, and to address the lack of available new mobile spectrum and the expense and complexity of adding new macrocell sites, service providers are increasingly looking to offload traffic to fixed or Wi-Fi networks.
- In 2012, 33 percent of total mobile data traffic was offloaded (428 petabytes/month).
- By 2017, 46 percent of total mobile data traffic will be offloaded (9.6 exabytes/month).
Key Regional Growth Projections
In terms of mobile data traffic growth rates over the forecast period, the Middle East and Africa region is projected to have the highest regional growth rate. Below is how each of the regions ranks in terms of growth rate by 2017:
- The Middle East and Africa: 77 percent CAGR (17.3-fold growth)
- Asia-Pacific: 76 percent CAGR (16.9-fold growth)
- Latin America: 67 percent CAGR (13.2-fold growth)
- Central and Eastern Europe: 66 percent CAGR (12.8-fold growth)
- North America: 56 percent CAGR (9.4-fold growth)
- Western Europe: 50 percent CAGR (7.6-fold growth)
In terms of mobile data traffic generation, the Asia-Pacific region is projected to generate the most mobile data traffic. Here's how each of the regions rank in terms of anticipated mobile data traffic generation by 2017:
- Asia-Pacific: 5.3 exabytes/month
- North America: 2.1 exabytes/month
- Western Europe: 1.4 exabytes/month
- The Middle East and Africa: 0.9 exabytes/month
- Central and Eastern Europe: 0.8 exabytes/month
- Latin America: 0.7 exabytes/month
Impact of Faster Global Mobile Network Connection Speeds
The average mobile connection is expected to increase seven-fold from 2012 to 2017. Mobile connection speeds are a key factor in supporting mobile data traffic growth.
(kbps) 2012 2013 2014 2015 2016 2017 CAGR ---------------------------------------------------------------------------- Average Mobile Connection Speed 526 817 1,233 1,857 2,725 3,898 49 percent ---------------------------------------------------------------------------- Average Smartphone Connection Speed 2,064 2,664 3,358 4,263 5,284 6,528 26 percent ----------------------------------------------------------------------------
Source: Results from Cisco Global Internet Speed Test (GIST), part of the Cisco VNI program, and other independent speed test findings. The Cisco GIST application has more than 1 million global users. These projections include cellular connection speeds only (not Wi-Fi) and are based on extrapolations from historical mobile network connection speed data.
4G Adoption and Mobile Data Traffic Growth
Many global mobile carriers are deploying 4G technologies to address consumer and business users' demands for wireless services. In many emerging markets, carriers are creating new mobile networks with 4G solutions. In mature markets, carriers are supplementing or replacing legacy (2G/3G) networks with 4G technologies. The Cisco Mobile VNI study now projects the growth and impact of 4G.
- In 2012, 2G supported 76 percent of global mobile devices/M2M connections; 3G supported 23 percent; and 4G supported 1 percent.
- By 2017, 2G networks will support 33 percent of global mobile devices/M2M connections; 3G networks will support 57 percent; and 4G networks will support 10 percent.
- In 2012, 4G connections accounted for 14 percent (124 petabytes/month) of mobile data traffic.
- By 2017, 4G connections will account for 45 percent (5 exabytes/month) of mobile data traffic.
- In 2012, the average 4G connection generated 2.1 gigabytes of mobile data traffic per month, which is 19 times the 0.110 gigabytes/month for the average non-4G connection.
- By 2017, 4G traffic will grow 40-fold, a 109 percent CAGR.
Cisco Mobile VNI Forecast Methodology
The Cisco Mobile VNI study relies upon independent analyst forecasts and real-world mobile data usage studies. Upon this foundation are layered Cisco's own estimates for mobile application adoption, minutes of use, and transmission speeds. Key enablers such as mobile broadband speed and device computing power are also factored into Cisco VNI projections and findings. A detailed methodology description is included in the complete report (see link below).
- Doug Webster, Vice President of Service Provider Networking Marketing, Cisco
"By 2017, global mobile data traffic will continue its truly remarkable growth, increasing 13-fold over the next five years, to reach an amount more than 46 times the total amount of mobile IP traffic just a few years ago in 2010. With such dramatic adoption, we are rapidly approaching the time when nearly every network experience will be a mobile one and, more often than not, a visual one as well. This trend is a result of the seemingly insatiable demand by consumers and businesses alike to achieve the benefits gained when connecting people, data, and things in an Internet of Everything."
- Doug Webster, Vice President of Service Provider Networking Marketing, Cisco
- Global Mobile Data Traffic Drivers
- Global Mobile Data Traffic Growth -- Top Line
Additional Supporting Resources
- Cisco Visual Networking Index home page
- Cisco Visual Networking Index Mobile Data Traffic blog post
- Cisco VNI Mobile Infographic: FaceTime Study
- To access b-roll, visit: Cisco's Online Press Room and follow username and password instructions (Folder Name: PR; File Name: Cisco Visual Networking Index Global Mobile Data Traffic Forecast, February 2013).
- Read the complete Cisco Visual Networking Index Mobile Data Traffic Forecast and Methodology, 2012-2017 white paper
- Cisco Visual Networking Index Mobile Data Traffic Forecast, 2012-2017 FAQs
- Learn more about the free Cisco Global Internet Speed Test (GIST) application
- See the latest Cisco GIST results worldwide: http://gistdata.ciscovni.com/
- For more information about Cisco's service provider news and activities visit the SP360 Blog or follow us on Twitter @SP360 or SP360 SlideShare
- Subscribe to Cisco's SP360 feed
Cisco invites press, analysts and bloggers to attend a live webcast featuring Cisco executives and a roundtable of information technology and service provider industry experts talking about the global impact of mobile data traffic growth for service providers, organizations and consumers. The live webcast begins at 6p.m. PST today and can be accessed by going to Cisco VNI Global Mobile Data Traffic Forecast Update (2012-2017).
Cisco also welcomes press, analysts, bloggers, service providers, regulators and other interested parties to use and reference our research with proper attribution, such as "Source: Cisco Visual Networking Index Global Mobile Data Traffic Forecast Update, 2012-2017."
Cisco, Service Provider, Visual Networking Index, VNI, Mobile Internet, Mobile Data, Mobile Video, Mobile VNI, Doug Webster
RSS Feed for Cisco: http://newsroom.cisco.com/rss-feeds
Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. For ongoing news, please go to http://thenetwork.cisco.com.
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2221369
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2221372
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2221417
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2221420
Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2221407
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to tran...
Jul. 28, 2015 01:00 PM EDT Reads: 305
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Jul. 28, 2015 11:45 AM EDT Reads: 382
SYS-CON Events announced today that Agema Systems will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Agema Systems is the leading provider of critical white-box rack solutions to data centers through the major integrators and value added distribution channels.
Jul. 28, 2015 11:25 AM EDT
"Our biggest growth area has been the security services, the managed services - the things that differentiate us in the market that there is no client that's too small and there's no client that's too big," explained Paul Mazzucco, Chief Security Officer at TierPoint, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 28, 2015 11:15 AM EDT Reads: 313
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
Jul. 28, 2015 11:15 AM EDT Reads: 159
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, discussed IoE and the enormous opportunities it provides to public and private firms alike. She will share w...
Jul. 28, 2015 11:00 AM EDT Reads: 2,022
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
Jul. 28, 2015 09:00 AM EDT Reads: 189
"We do data integration for B2B also application to application, and we do data management and enable Big Data," explained Pat Adamiak, Vice President, Product Marketing at Liaison Technologies, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 28, 2015 08:30 AM EDT Reads: 304
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
Jul. 28, 2015 08:15 AM EDT Reads: 340
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Jul. 28, 2015 05:00 AM EDT Reads: 1,655
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, S...
Jul. 27, 2015 09:00 PM EDT Reads: 2,028
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 27, 2015 06:00 PM EDT Reads: 522
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
Jul. 27, 2015 02:00 PM EDT Reads: 1,143
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
Jul. 27, 2015 01:00 PM EDT Reads: 1,609
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busine...
Jul. 27, 2015 08:00 AM EDT Reads: 1,887
[slides] From Industry to Society By @JMondanaro | @ThingsExpo @MetraTech @Ericsson #IoT #M2M #InternetOfThings
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world...
Jul. 26, 2015 03:30 PM EDT Reads: 1,728
[slides] The Secure Path to Value in the Cloud By @Windstream | @CloudExpo #IoT #API #Containers #Microservices
Even as cloud and managed services grow increasingly central to business strategy and performance, challenges remain. The biggest sticking point for companies seeking to capitalize on the cloud is data security. Keeping data safe is an issue in any computing environment, and it has been a focus since the earliest days of the cloud revolution. Understandably so: a lot can go wrong when you allow valuable information to live outside the firewall. Recent revelations about government snooping, along...
Jul. 26, 2015 03:00 PM EDT Reads: 1,882
"CenturyLink brings a full suite of services to the table and that enables us to be an IT service provider," explained Jeff Katzen, Director of the Cloud Practice at CenturyLink, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 26, 2015 11:00 AM EDT Reads: 1,116
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit f...
Jul. 26, 2015 08:00 AM EDT Reads: 2,131
[slides] Workloads and Public Cloud at @CloudExpo By @utollwi | @ProfitBricksUSA #DevOps #Containers #Microservices
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
Jul. 25, 2015 04:00 PM EDT Reads: 2,164