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Speed, Change and Mobile Banking

I am reading an interesting book titled Bank 3.0 by Brett King.  In this book King discusses the revolution and upcoming demolition of traditional banks in light of mobility.  Here are some interesting numbers from the book:
  • In 1980 - credit cards took 14 days to approve, personal loans 7-14 days, home mortgages 30+ days.
  • In 2008 - credit card were instantly approved, personal loans pre-approved/24 hours, home mortgages 24 hours.
The increase in speed between 1980 and 2008 was primarily the result of the internet evolution and e-commerce.  Now jump forward to 2013, and mobility is the cause of the next increase in tempo.  People with mobile devices want instant access to their personal account information.  They want their business relationships and shopping experiences to be wonderful, convenient, digitized and instant.  

My wife is my guide in this area.  She wants a great mobile app from any company we work with.  She directly associates the brand quality with the mobile app quality.

We are quickly coming up on a time when banks need to completely rethink their purpose and retool.  Many of us receive our paychecks electronically.  We receive and pay our bills electronically.  We use debit and credit cards for most transactions, and checks are nearly obsolete.  This is the digitization of banking.  The less cash we use, the less need for ATMs, and the less need for bank buildings. 

Our mobile banking apps become our bank, and banking is a service that is offered by our mobile apps.  Research shows we access our banking information many times more in a year via a mobile app than through our bank branch.  The unstoppable trend is already here.  

King points out in his book, that once banking becomes "unhinged" from a physical building, banking becomes a "thing" that can be offered by many different kinds of companies.  Suddenly banks find themselves competing with a new and massive number of different companies offering a variety of traditionally bank only services.

Traditional banks need to immediately understand the mobile app is the new bank, and services will include mobile banking, mobile payments, e-wallets, financial services, advice, social interactions, guidance, gamification of our financial plans, Big Data comparisons with others in our demographic etc. Competition will come from companies far outside of traditional banking circles.
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Kevin Benedict, Head Analyst for SMAC, Cognizant
Read The Future of Work
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict is an opinionated futurist, Principal Analyst at the Center for Digital Intelligence™, C4DIGI.com, emerging technologies analyst, and digital transformation and business strategy consultant. In the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries, and is a keynote speaker at conferences worldwide. He spent nearly 5 years working as a Senior Analyst at Cognizant (CTSH), and 2 years serving in Cognizant's Center for the Future of Work where he wrote many reports, hundreds of articles, interviewed technology experts, and produced videos on the future of digital technologies and their impact on industries. He has written articles published in The Guardian, wrote the Forward to SAP Press' book titled "Mobilizing Your Enterprise with SAP", published over 3,000 articles and was featured as thought leader and digital strategist in the Department of Defense's IQT intelligence journal. Kevin lectures and leads workshops, teaches and consults with companies and government agencies around the world to help develop digital transformation and business strategies. Visit his website at C4DIGI.com.

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