Welcome!

@DXWorldExpo Authors: Liz McMillan, Yeshim Deniz, Pat Romanski, Elizabeth White, Charles Araujo

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, Cloud Security, Government Cloud, SDN Journal

@CloudExpo: Blog Feed Post

Cloud Computing Service Models

A look at the three different service models for cloud computing as defined by NIST

In this post I will look at the three different service models for cloud computing as defined by NIST. More specifically I will look at the management and operations overhead for each one of the models and compare it to the traditional on-premise model.

Traditional Model

Let's look at how things have been done in the past. Traditionally enterprises have been responsible for managing their own IT infrastructure as well as the software stack that runs their applications. For small companies that meant hiring polyglot employees with wide range of skills varying from low level networking to high level application support. For larger ones, that can afford more staff, it meant creating specialized teams responsible for only networking infrastructure, or only storage or servers and virtualization. However for lot of those enterprises the core business has never been managing IT infrastructure - the only thing they are interested in is to manage their line-of-business (LOB) apps.

Cloud Service Models

Here are just some of the tasks IT teams enterprises have been required to do in the past:

  • Build racks with servers and wire them into the network
  • Build storage arrays and wire them into the network
  • Configure routers
  • Configure firewalls and DMZ zones
  • Install operating system software on the servers
  • Create virtual machines (if virtualization is utilized)
  • Install operating system software on the virtual machines
  • Install databases, set up replication and backups
  • Install middleware used for hosting the application code
  • Patch and update operating system software
  • Patch and update databases
  • Patch and update middleware
  • Patch and update runtime
  • Install application software
  • Patch and update application software

Although long this is by no mean the complete list of tasks that IT personnel has been responsible for. From the list above only the last two (install application software and update application software) have been essential to the core business of the enterprise. In addition to the IT operational costs (OpEx) enterprises also incurred significant capital expenditures (CapEx) used to procure the necessary hardware.

More than a decade ago hosting providers recognized the need to help businesses with those tasks and allowed them to outsource the build-up of infrastructure, and concentrate on just managing their applications. Although hosting providers helped enterprises with OpEx and CapEx they still lacked some of the essential cloud characteristics like on-demand self-service, rapid elasticity and measured service as outlined in Essential Cloud Computing Characteristics.

Infrastructure-as-a-Service (IaaS) Model
IaaS model was the first model that complies with NIST cloud computing characteristics. In essence it offers cloud computing environment consisting of virtual machines. It offers self-service portal where you can on-demand start a virtual machine with preferred operating system, it is broadly accessible, elastic (you can easily start identical virtual machine or shut down exiting one), it uses pool of virtual machines that are collocated on common hardware, and at the end it measures your usage of those virtual machines.

If you look at the picture above you will see that the IaaS model provides automation in the lower layers (up to the virtualization layer) of the application stack. What that means is that tasks like starting the virtual machine, adding it to the network, configuring the routing and the firewalls and attaching storage to it is automatically done by the automation software. The vendor that provides the service is also responsible for managing any hardware failures and service the underlying hardware.

As you have already noticed the IaaS model provides cloud services up to the virtualization layer of the application stack. However as a consumer of the IaaS service you are still responsible for managing the virtual machine. Hence you are still responsible for patching and updating the operating system on the VM, installing and maintaining any databases or middleware that your application uses in addition to maintaining your actual application.

IaaS is very similar to the traditional hosting model with the added benefits of self-service, elasticity and metering.

Platform-as-a-Service (PaaS) Model
With PaaS you have much less things to worry about. As you can see from the picture the whole stack needed for your application is managed by the vendor. Your only responsibilities are your application and the data your application uses. In addition to the tasks managed in IaaS case the vendor (or in the case of private PaaS the platform owner) is also responsible for patching and updating the operating system, installing and maintaining the middleware as well as the runtime your application uses.

One important thing that you need to be aware of when using PaaS is that the automatic updates the vendor does may sometimes have negative impact on your application. Why is that? Very often OS and middleware vendors do incompatible changes between versions of their software. If your application depends on any underlying OS and middleware functionality it may break between platform updates. And because you are not in control of those updates you may end up with your application being down.

The premise of PaaS though is not only to offer maintenance free application stack but also additional services that you can utilize in your application. Very often PaaS providers are exposing middleware and databases as services and abstract the connectivity to those through APIs in order to free up developers from the need to locate the actual systems. Additional services can be authentication and authorization, video encoding, location based services etc. Using the PaaS services will allow you to abstract your applications from the underlying stack and as long as the APIs are kept intact it will be protected from failures between platform updates.

Software-as-a-Service (SaaS) Model
SaaS is the model with the highest abstraction and offers the most maintenance free option. As a SaaS consumer you are just using the software offered by the vendor. As depicted on the picture the whole stack is maintained by the vendor. This includes also updates for the application as well as application data management. SaaS model is very similar to the off-the-shelf software model where you go and buy the CD, install the software and start using it.

Traditionally one of the hardest problems application developers had to deal with was the data migration between different versions. SaaS vendors are also responsible for migrating your data and keeping it consistent. Similar to the off-the-shelf software model you can rely that you can access and read your data once you upgrade to a new version.

The SaaS model is the most resource-efficient model because it utilizes application multi-tenancy. What this means is that the same application instance handles multiple user-organizations. This is good for both the vendor and the customer because better resource utilization brings the maintenance costs down and hence the price for the services down. On the other side though tenant data is comingled and there is the security risk of one tenant accidentally getting access to another tenant's data.

Although not exhaustive the cloud computing service models explanation above should be enough to kick-start your initial discussion about your cloud strategy.

Read the original blog entry...

More Stories By Toddy Mladenov

Toddy Mladenov has more than 15 years experience in software development and technology consulting at companies like Microsoft, SAP and 3Com. Currently he is a CTO of Agitare Technologies, Inc. - a boutique consulting company that specializes in Cloud Computing and Big Data Solutions. Before Agitare Tech Toddy spent few years with PaaS startup Apprenda and more than six years working on Microsft's cloud computing platform Windows Azure, Windows Client and MSN/Windows Live. During his career at Microsoft he managed different aspects of the software development process for Windows Azure and Windows Services. He also evangelized Microsoft cloud services among open source communities like PHP and Java. In the past he developed enterprise software for German's software giant SAP and several startups in Europe, and managed the technical sales for 3Com in the Balkan region.

With his broad industry experience, international background and end-user point of view Toddy has an unique approach towards technology. He believes that technology should be develop to improve people's lives and is eager to share his knowledge in topics like cloud computing, mobile and web development.

@BigDataExpo Stories
"We view the cloud not as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo (http://www.CloudComputingExpo.com), held June 7-9 at the Javits Center in New York City, NY.
DXWorldEXPO LLC announced today that the upcoming DXWorldEXPO | CloudEXPO New York event will feature 10 companies from Poland to participate at the "Poland Digital Transformation Pavilion" on November 12-13, 2018.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
As Cybric's Chief Technology Officer, Mike D. Kail is responsible for the strategic vision and technical direction of the platform. Prior to founding Cybric, Mike was Yahoo's CIO and SVP of Infrastructure, where he led the IT and Data Center functions for the company. He has more than 24 years of IT Operations experience with a focus on highly-scalable architectures.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
DXWorldEXPO LLC announced today that Dez Blanchfield joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Dez is a strategic leader in business and digital transformation with 25 years of experience in the IT and telecommunications industries developing strategies and implementing business initiatives. He has a breadth of expertise spanning technologies such as cloud computing, big data and analytics, cognitive computing, m...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.