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@BigDataExpo Authors: Liz McMillan, Roger Strukhoff, Pat Romanski, Elizabeth White, Harry Trott

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Sumifru Improves Global Voice Communications with Silver Peak

Global corporations often rely on voice-over-IP (VoIP) communications to collaborate across distributed offices. Sumifru Corporation, a leading provider of high quality fresh fruits throughout Asia Pacific and the Middle East, uses VoIP to connect more than 20 offices throughout the Philippines. However, the company experienced problems with call quality between its offices, which was adversely impacting productivity. Sumifru deployed Silver Peak wide area network (WAN) optimization software to cost-effectively improve call quality and significantly improve overall bandwidth utilization.

VoIP applications are highly-sensitive to WAN traffic quality. This includes and is not limited to network jitter, latency and packet loss. Silver Peak Virtual Acceleration Open Architecture (VXOA) software employs a variety of tools to ensure toll-grade voice quality over the WAN, including advanced quality-of-service (QoS) techniques, forward error correction, and traffic shaping. The Silver Peak VXOA software also improves jitter over congested WANs, reducing it to less than 1 millisecond (ms) on average. This enables enterprises to deliver optimal VoIP performance using Silver Peak software.

“Our business relies heavily on real-time communication between our production and sales offices in Asia Pacific, but when we extended the distance of our conferencing solution, call quality and productivity became unpredictable,” said Paul Ambas, CIO for Sumifru. “We saw immediate and tangible results in voice quality the minute our Silver Peak implementation was operational.”

Silver Peak has eliminated more than 90% of the Sumifru’s packet loss problems. In addition, Silver Peak’s QoS ensured that Sumifru’s voice traffic is prioritized to receive the appropriate amount of network resources needed for optimal performance. The company also benefits from optimized POP and SMTP traffic, where the bandwidth utilization has been improved 90%. Similarly, Silver Peak VXOA software improved bandwidth utilization for dozens of other applications by more than 30% in total.

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About Sumifru

Sumifru (Philippines) Corporation, an affiliate of Sumitomo Corporation, is a leading provider of high quality fresh fruits with offices throughout the Philippines. The company is recognized as the most trusted and best provider of fresh products that are safe and consistent in taste, quality and condition to its consumers. With about 20,000 employees, Sumifru provides the sourcing, production, shipment, and marketing of a wide range of high quality fresh fruits to diverse markets, including Japan, Korea, the Middle East, New Zealand, Russia and China.

About Silver Peak Systems

Silver Peak software accelerates data between data centers, branch offices and the cloud. The company’s software-defined acceleration solves network quality, capacity and distance challenges to provide fast and reliable access to data anywhere in the world. Leveraging its leadership in data center class wide area network (WAN) optimization, Silver Peak is a key enabler for strategic IT projects like virtualization, big data and disaster recovery. Download Silver Peak today at www.silver-peak.com/marketplace.

Note: Silver Peak Systems and the Silver Peak logo are trademarks of Silver Peak Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks are the property of their respective owners.

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